Targeted Lists for Radio Talk Shows from Fran Silverman

I have been a Fran Silverman fan for years and especially so after her tome of a book  (published by Macfarland) on resources for talk show radio came out. But now she has a series of smaller book (reasonable prices!) that target specific interest, markets, genres. You know how I am about the importance of contact lists from my multi award-winning The Frugal Book Promoter, so I thought I'd share these with you. They come directly from Fran's Book Promotion newsletter. 

The following ebooks for radio guests are available. To order any, please contact Fran at
franalive@optonline.net:


Animals ($12 for 40 shows) - Covers animal advocacy, health, care, competition, communication,
behavior, longevity, dog relationships, pets and the paranormal, pet peeves, wildlife, training,
shelter and rescue.

Authors ($12 for 63 shows) - Covers writing, editing, publishing, marketing, literary agents,
Christian authors, author spotlights; genres include thrillers, suspense, action/adventures,
novels, teen/YA, romance, poetry, science, historical, baseball, screenplays, songwriting.

Business ($20 for 246 Shows) - Covers workplace issues, innovation, entrepreneurship, business
strategies, careers, finance, small business, sales, home-based businesses, law, investments,
insurance, money management, customer service, and real estate.

Entertainment ($20 for 172 Shows) - Covers art, fashion, movies, music and comedy.

Environment ($12 for 37 shows) - Covers green lifestyles, sustainable communities,
conservation, cleaner energy, natural healing and medical remedies, environmental
news, non-toxic living, wildlife, and activism.

Food and Travel ($12 for 64 shows) - Covers grilling and barbequing, wines and spirits,
tea, chefs and recipes and raw food, parties, special event planning; all kinds of travel:
budget, frequent, upscale, good deals, cruises and medical and health tourism.


Health ($15 for 152 Shows) - Covers healthy living and lifestyles, fitness, health as a
business advantage, natural healing, alternative medicine, medical travel, issues, education
and treatment, and overcoming adversities.

House and Garden ($12 for 25 shows) - Covers gardening, growing vegetables, going green,
home improvement, repair, and remodeling, healthy home design trends, buying and selling
homes, feng shui, organizing vegetable garden

Men and Women ($12 for 66 shows) - Covers chick lit books, female and Christian
entrepreneurs, fun for women over 40, men's comedy, girl's math and science, women
empowerment, life makeovers, interesting women, women's health, parenting, women's
ministries and spirituality, women in business, medicine, politics, gay, lesbian
and transgender issues.

New Age - ($20 for 210 Shows) - Covers astrology, metaphysics, Tarot, Angels, psychic
development, paranormal, parapsychology, holistic health, healing, mysticism, occult,
and mediums.

Parenting ($12 for 61 shows) - Covers parenting issues and pressures, education, security
and safety, family life, parenting parents, health, home-school, child development,
schooling, charter schools, mom entrepreneurship, homebirth, adoption, marriage,
military moms, single mothers, childhood cancer, and money management.

Politics ($15 for 192 Shows)- Covers current events, conservatism, Christian conservatism,
liberalism, Libertarianism, government, pop culture, U.S. Constitution, Tea Party movement,
democracy, the military and labor.

Relationships ($12 for 66 shows) - Covers dating, relationship strategies, weddings,
marriage, sex and divorce.

Science and Technology ($12 for 49 shows) - Covers hardware, software, wireless communication,
clean energy technology, nanotechnology, engineering, film and video production, biology,
astronomy, geology, robotics, physics, and outer space.

Self-Help ($15 for 212 Shows) - Covers personal and professional goals, growth and
empowerment, emotional freedom techniques, motivation, creativity, living one's calling,
making for a better world, transforming your life and self-realization

Sports ($15 for 101 Shows) - Covers wrestling, biking, gaming, fantasy sports, golf,
fitness/health, football, baseball, basketball, hockey, tennis, thoroughbred racing,
hunting, fishing, camping, birding, hiking, skiing, kayaking, and performance.

MORE ABOUT FRAN SILVERMAN AND THE HELPS SHE PROVIDES

The subscription fee for Fran's newsletter is $9.99. Here's how to get it.  
Check (only from U.S. residents, please) payable to Francine Silverman and mailed to 
4455 Douglas Avenue, Riverdale, NY 10471, or via PayPal to franalive@optonline.net

Fran is author of TALK RADIO WANTS YOU: AN INTIMATE GUIDE TO 700 SHOWS AND HOW TO GET INVITED 
(McFarland & Co. 2009), a National "Best Books 2009" Awards winner in the Business: 
Reference category. ($75) 

To subscribe to her newsletter go to: 
http://www.mailermailer.com/u/signup/12216r

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Top 3 Things You Need to Sell a Ton of Books

I sometimes select one of my fave tips from my SharingwithWriters newsletter to share with you--subscribers and visitors of this SharingwithWriters blog. I just returned from a trip and thought this would be the time to drop one in because I don't want you to think I forgot you:

Tip:  What are the top three things you need to work on to sell a ton of books?

·        Killer contact lists you build using your own research and the people you know.

·        A query letter template that can be adapted to sell everything from your book (to agents or publishers) to your ideas for publicity. 

·        A social media platform you can call on—preferably on the day your book is released.

 

 

So, now you know. If you don't think your skills are what they should be on any one of these, please I promise you you'll find detailed instructions on how to do all three in the most frugal and time-saving way in my The Frugal Book Promoter. 

And if you want all my tips (resources, writing tips, tech tips and even what's in the news for the publishing industry), please sign up for the newsletter and get your free little wordtrippers e-booklet at http://howotoditfrugally.com. The subscription form is in the upper right corner of most every page.   
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

The Big Lie You Believe Could Hurt Your Book Marketing

By Joan Stewart, AKA The Publicity Hound

To convince journalists to cover you, you need a huge audience to prove you're credible.

You hear that all the time. But don't believe it for a second.

It's a lie.

You don't even need a big audience or a big email list for a successful online business [or marketing campaign].

If your newsletter has fewer than 1,000 subscribers, you can have far more success than someone who has a list of more than 10,000 names.

How? By building an audience that's incredibly loyal and engaged, even if it's small, says Danny Iny.

Last August, when I hosted a webinar with Danny, he demonstrated how to write a guest blog post in under an hour and get it published on a high-traffic blog. The response from Publicity Hounds was overwhelming. Those who attended gushed about him.

They also loved the fact that when they emailed him with questions afterward, he took time to answer every one. And I loved the fact that he CC'd me on them all.

That's why I said "yes" immediately when Danny asked if he could present another free webinar on how to build a loyal audience. It will be at 5 p.m. Eastern Time on Thursday, Jan. 10, and you don't want to miss this one.

He'll be giving the step-by-step blueprint that he used to grow his company, Firepole Marketing, from a "nothing" to a multiple-six-figure business.

Danny is somewhat of a media darling, too, especially with bloggers who welcome his guest posts because their readers love him. You will too.

Join us next week by registering for the free call at http://audiencebiz.com/go/joan-stewart/

~Joan Stewart publishes one of the best online newsletters I know of. Between my Frugal Book Promoter and her newsletter you'll stay up-to-date on marketing your book and being inspired to do so.  Subscribe to "The Publicity Hound's Tips of the Week. " You'll get tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."  You'll also want to get my SharingwithWriters newsletter for even more tips and articles to keep you motivated. http://howtodoitfrugally.com. You'll get another freebie that includes humiliating editing mistakes.
  

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

How To Keep Getting Tons out of a Writers Conference After the Event

Today’s SharingwithWriters guest is the co-chair for Book ‘Em North Carolina Writers Conference and Book Fair that supports local literacy and anti crime. This is a woman who can help the essentials of making a book fair and conference work for you. I extended her wisdom to three guest posts. If you missed the first two, start two posts ago on "What To Do Before a Book Fair" and read on through to this one.

How to Get the Most out of a Writers Conference

Part 3: After the Event

By p. m. Terrell 

Making the most of an appearance when it’s over is often the most overlooked part of book promotion. Yet it can be the most effective.

1.     Contact the Media. Have you noticed that 99% of what’s in the news is about what’s already happened? Send a picture of yourself at the conference to your local media with a caption and contact information. Often they’ll print the picture with the caption. And sometimes it leads to additional interviews.

2.     Update Your Web Site. Put pictures on your web site and keep a “Past Events” page. When you are booking other venues, they will often look at your website to see where you’ve appeared before. Especially if you have a line at your desk or you’re surrounded by fans, it shows future organizers that you can bring in the crowd.

3.     Update Your Social Networks. Tweet or post updates on Facebook and other social networking sites. If you have pictures, be sure to share them. You want people to know you’ve just attended a very successful event.

4.     Keep Up Your Contacts. Don’t make the mistake of dropping out of sight after the event. Send emails to those you met—fans, readers, and fellow authors—to thank them for attending or letting them know how much you enjoyed spending time with them. Staying in touch can often lead to more book sales and more appearances.

5.     Thank the Organizers. This can also be a good time to ask about any future events they have planned. As writers conferences and book fairs become more successful, the spots available to authors can fill up fast. If you had a good time and believed it was beneficial, make sure you’re one of the first in line for their next event. Other authors are doing it and you don’t want to lose out.

6.     Blog About It. Let those fans and readers who couldn’t be there in person know about the event and any highlights. Post pictures and provide links to buy your books.

7.     Update Your Mailing List. Hopefully, you got email addresses or mailing addresses of those who came by your table. Make sure you’ve added them to your list so you can keep them informed of upcoming events and new book releases.

What are ways you promote your successful appearance after the event? Click on the little comment link to share your ideas—and be sure to tell us about what you are doing in the publishing industry.

 ~Learn more about p.m. terrell:

www.pmterrell.com
www.pmterrell.blogspot.com/
www.maryneely.com
www.publishersmarketplace.com/members/pmterrell/
Terrell is author of more than 16 books, including the Award-Winning historical books River Passage and Songbirds are Free; internationally acclaimed suspense Exit 22, Ricochet,The Banker's Greed, Kickback and The China Conspiracy; the how-to book, Take the Mystery out of Promoting Your Book; and four non-fiction computer books. Look for her latest book, Vicki's Key, a two-time award nominee and finalist in the 2012 International Book Awards, and her next book, Secrets of a Dangerous Woman, due to be released in the fall of 2012!


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

The Single Most Important Plank in Your Platform and a FREEBIE

You may have noticed that the holiday season is a good time for us bloggers to share the brilliant ideas of our fellows. Guest posts are little two-way gifts--one to the author doing the sharing and one to the authors doing the reading. They also are a great way for a blogger to avoid getting "blogged down" (yes, a pun!) during a season that's especially busy.  So today Laurel is talking about what I consider the single most important plank in your platform, your contact list.  But she's also offering a holiday gift that not only offers information every author should have, but shows them how a great e-book should look. If I were giving a prize for great e-book design, hers would win!

BUILD YOUR AUTHOR PLATFORM WITH A FREE E-BOOK 





By Laurel Marshfield

One fairly easy way to build your author platform (a single plank of it, at least) is by systematically collecting the e-mail addresses of people interested in your book, your subject, or both. As your list of e-mails grows, it will become more and more valuable to your promotion efforts. Eventually, you’ll reach many thousands of people with a single online mailing. When that happens, you’ll reap the rewards of promoting your book to thousands of interested readers.

There’s one small problem. How do you convince people (those who know you, those who barely do, and those who don’t) to fork over their names and e-mail addresses? You can do that by offering them a gift--a bribe, actually. And one of the best bribes for an author is a free, downloadable e-book about something that those interested in your subject or your book will be fascinated by. Wow, you want them to think, I have to know what this e-book says. The freebie list-builder e-book bribe isn’t limited to nonfiction authors, either. It works equally well for those who write fiction and memoir, because the steps are essentially the same. Here they are:

~First, Find an Enticing Subject:

If you write self-help nonfiction, focus on the problem your readers want to solve, and write your e-book about one part of the solution. If you write fiction, focus on the world your novel creates, and provide more background information. Or tell the story of how you came to write your novel (locate the most exciting element, and dive into it more deeply). If you’ve written a memoir, provide material not covered in your book --tell stories you left out, or talk about aspects of your journey as an author. In every case, write about the one thing, or several things, your readers really want to know.

~Second, Use Your E-Book Opportunity Well:

Your freebie e-book is a chance to communicate in a more personal way with your readers and fans, to show them you’re worth their loyalty. Apart from intriguing information, offer them a way to cultivate a relationship with you. Encourage them to comment on your blog, or perhaps ask questions via an email address dedicated to that purpose. Be creative about finding the best way of connecting with your audience of readers. But do make yourself available (via the Internet) for reader-author dialogue. This is good for your book, but it’s more than that. Once you publish, you become a spokesperson for your book’s subject (nonfiction), or its world (fiction, memoir), and wise authors seek forums in which to fulfill the spokesperson role.

~Third, Create a Visually Appealing E-Book:

Your e-book should communicate with your readership in a meaningful and memorable way, but words aren’t everything in the effort to do that. The design of your e-book is nearly as important. Hire a professional designer to create something you’re proud of, an e-book your readers will want to print out and read, not just scan quickly online. Use lots of images or photographs to break up blocks of text. Use white space, too, for the same reason (you can buy images from many online sources; one of these is: http://www.istockphoto.com/ ).

~Fourth, Provide Additional Resources:

To make your e-book more valuable, dedicate its final section to resources for your readers. If you write nonfiction, list other books; Web sites (include your own Web sites, too); organizations; and professionals in your field--all of whom can offer more insight on your topic. If you write fiction, provide links to your blog, Web site, book trailers, video and audio interviews, print articles, and book reviews. If you’ve written a memoir, list all of the above, depending upon what sort of world your book encompasses.

With a bit of research to find a topic enticing to your readers, a week or so spent writing, and the services of a professional designer, you can create an e-book your readers and fans will eagerly give you their email addresses to get. In return, your mailing list will grow into a useful promotional tool that sells your book and nurtures your career.

Want to see an example of what I’ve been talking about? Pick up a copy of my freebie e-book for authors by signing up for my free, periodically published newsletter at:

http://www.bluehorizoncommunications.com/every-question-same-answer/
The signup form is in the upper right-hand corner. The e-book giveaway is I Need to Be a Bestselling Author -- Is That True? The Five-Destination Roadmap to Authorship.


~Laurel is owner of Blue Horizon Communications,1037 Waverly Street, Philadelphia, PA 19147,

http://www.bluehorizoncommunications.com/. where she specializes in BOOK MANUSCRIPTS AND PROPOSALS, Consultation, Manuscript Evaluation, Developmental Editing, Collaboration, Co-Writing, Ghostwriting, and Coaching for Authors and Writers. Reach her at  (215) 922-7207, or books@BlueHorizonCommunications.com.  She blogs for authors at www.BlueHorizonCommunications.com/blog/. Follow her on Twitter: http://www.twitter.com/BookEditorLM

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: