Monday, January 07, 2013
The Big Lie You Believe Could Hurt Your Book Marketing
By Joan Stewart, AKA The Publicity Hound
To convince journalists to cover you, you need a huge audience to prove you're credible.
You hear that all the time. But don't believe it for a second.
It's a lie.
You don't even need a big audience or a big email list for a successful online business [or marketing campaign].
If your newsletter has fewer than 1,000 subscribers, you can have far more success than someone who has a list of more than 10,000 names.
How? By building an audience that's incredibly loyal and engaged, even if it's small, says Danny Iny.
Last August, when I hosted a webinar with Danny, he demonstrated how to write a guest blog post in under an hour and get it published on a high-traffic blog. The response from Publicity Hounds was overwhelming. Those who attended gushed about him.
They also loved the fact that when they emailed him with questions afterward, he took time to answer every one. And I loved the fact that he CC'd me on them all.
That's why I said "yes" immediately when Danny asked if he could present another free webinar on how to build a loyal audience. It will be at 5 p.m. Eastern Time on Thursday, Jan. 10, and you don't want to miss this one.
He'll be giving the step-by-step blueprint that he used to grow his company, Firepole Marketing, from a "nothing" to a multiple-six-figure business.
Danny is somewhat of a media darling, too, especially with bloggers who welcome his guest posts because their readers love him. You will too.
Join us next week by registering for the free call at http://audiencebiz.com/go/joan-stewart/
~Joan Stewart publishes one of the best online newsletters I know of. Between my Frugal Book Promoter and her newsletter you'll stay up-to-date on marketing your book and being inspired to do so. Subscribe to "The Publicity Hound's Tips of the Week. " You'll get tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release." You'll also want to get my SharingwithWriters newsletter for even more tips and articles to keep you motivated. http://howtodoitfrugally.com. You'll get another freebie that includes humiliating editing mistakes.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: