Targeted Lists for Radio Talk Shows from Fran Silverman

I have been a Fran Silverman fan for years and especially so after her tome of a book  (published by Macfarland) on resources for talk show radio came out. But now she has a series of smaller book (reasonable prices!) that target specific interest, markets, genres. You know how I am about the importance of contact lists from my multi award-winning The Frugal Book Promoter, so I thought I'd share these with you. They come directly from Fran's Book Promotion newsletter. 

The following ebooks for radio guests are available. To order any, please contact Fran at
franalive@optonline.net:


Animals ($12 for 40 shows) - Covers animal advocacy, health, care, competition, communication,
behavior, longevity, dog relationships, pets and the paranormal, pet peeves, wildlife, training,
shelter and rescue.

Authors ($12 for 63 shows) - Covers writing, editing, publishing, marketing, literary agents,
Christian authors, author spotlights; genres include thrillers, suspense, action/adventures,
novels, teen/YA, romance, poetry, science, historical, baseball, screenplays, songwriting.

Business ($20 for 246 Shows) - Covers workplace issues, innovation, entrepreneurship, business
strategies, careers, finance, small business, sales, home-based businesses, law, investments,
insurance, money management, customer service, and real estate.

Entertainment ($20 for 172 Shows) - Covers art, fashion, movies, music and comedy.

Environment ($12 for 37 shows) - Covers green lifestyles, sustainable communities,
conservation, cleaner energy, natural healing and medical remedies, environmental
news, non-toxic living, wildlife, and activism.

Food and Travel ($12 for 64 shows) - Covers grilling and barbequing, wines and spirits,
tea, chefs and recipes and raw food, parties, special event planning; all kinds of travel:
budget, frequent, upscale, good deals, cruises and medical and health tourism.


Health ($15 for 152 Shows) - Covers healthy living and lifestyles, fitness, health as a
business advantage, natural healing, alternative medicine, medical travel, issues, education
and treatment, and overcoming adversities.

House and Garden ($12 for 25 shows) - Covers gardening, growing vegetables, going green,
home improvement, repair, and remodeling, healthy home design trends, buying and selling
homes, feng shui, organizing vegetable garden

Men and Women ($12 for 66 shows) - Covers chick lit books, female and Christian
entrepreneurs, fun for women over 40, men's comedy, girl's math and science, women
empowerment, life makeovers, interesting women, women's health, parenting, women's
ministries and spirituality, women in business, medicine, politics, gay, lesbian
and transgender issues.

New Age - ($20 for 210 Shows) - Covers astrology, metaphysics, Tarot, Angels, psychic
development, paranormal, parapsychology, holistic health, healing, mysticism, occult,
and mediums.

Parenting ($12 for 61 shows) - Covers parenting issues and pressures, education, security
and safety, family life, parenting parents, health, home-school, child development,
schooling, charter schools, mom entrepreneurship, homebirth, adoption, marriage,
military moms, single mothers, childhood cancer, and money management.

Politics ($15 for 192 Shows)- Covers current events, conservatism, Christian conservatism,
liberalism, Libertarianism, government, pop culture, U.S. Constitution, Tea Party movement,
democracy, the military and labor.

Relationships ($12 for 66 shows) - Covers dating, relationship strategies, weddings,
marriage, sex and divorce.

Science and Technology ($12 for 49 shows) - Covers hardware, software, wireless communication,
clean energy technology, nanotechnology, engineering, film and video production, biology,
astronomy, geology, robotics, physics, and outer space.

Self-Help ($15 for 212 Shows) - Covers personal and professional goals, growth and
empowerment, emotional freedom techniques, motivation, creativity, living one's calling,
making for a better world, transforming your life and self-realization

Sports ($15 for 101 Shows) - Covers wrestling, biking, gaming, fantasy sports, golf,
fitness/health, football, baseball, basketball, hockey, tennis, thoroughbred racing,
hunting, fishing, camping, birding, hiking, skiing, kayaking, and performance.

MORE ABOUT FRAN SILVERMAN AND THE HELPS SHE PROVIDES

The subscription fee for Fran's newsletter is $9.99. Here's how to get it.  
Check (only from U.S. residents, please) payable to Francine Silverman and mailed to 
4455 Douglas Avenue, Riverdale, NY 10471, or via PayPal to franalive@optonline.net

Fran is author of TALK RADIO WANTS YOU: AN INTIMATE GUIDE TO 700 SHOWS AND HOW TO GET INVITED 
(McFarland & Co. 2009), a National "Best Books 2009" Awards winner in the Business: 
Reference category. ($75) 

To subscribe to her newsletter go to: 
http://www.mailermailer.com/u/signup/12216r

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Radio Guru Shares Radio Resources with Authors

One of the complaints I hear from my clients is the time it takes to scrounge up appropriate resources for radio gigs--and everyone loves the ease and effectiveness of doing radio, right?

Fran Silverman is a recognized expert on radio with a huge reference book in print published by McFarland (just in case one of these categories isn't a fit for your book). However, she also has less expensive and targeted books of resources by genre or subject matter available that she keeps updated. I thought it important that you have the one best suited to your title so I asked her to send me the rundown. At first glance, these categories seem more suited to nonfiction writers, but they can work for fiction writers--and even poets--by following the advice I give in The Frugal Book Promoter. That is, to reread one's literary book for the angles or broader topics at work within in it.  Here is the information I asked Francine to share with you:

The following ebooks for radio guests are available. Each entry contains show title, host name, theme, guest criteria, email, website, phone and Best Method of Contact – everything a potential guest needs before contacting a host. To order any of the e-books, please contact Fran at franalive@optonline.net.

Animals ($12 for 42 shows) - Covers animal advocacy, health, care, competition, communication, behavior, longevity, dog relationships, pets and the paranormal, pet peeves, wildlife, training,

shelter and rescue.

Authors ($12 for 64 shows) - Covers writing, editing, publishing, marketing, literary agents, Christian authors, author spotlights; genres include thrillers, suspense, action/adventures, novels, teen/YA, romance, poetry, science, historical, baseball, screenplays, songwriting.

Business ($25 for 261 Shows) - Covers workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, law, investments, insurance, money management, customer service, and real estate.

Entertainment ($15 for 172 Shows) - Covers art, fashion, movies, music and comedy.

Environment ($12 for 37 shows) - Covers green lifestyles, sustainable communities, conservation, cleaner energy, natural healing and medical remedies, environmental news, non-toxic living, wildlife, and activism.

Food and Travel ($12 for 64 shows) - Covers grilling and barbecuing, wines and spirits, tea, chefs and recipes and raw food, parties, special event planning; all kinds of travel: budget, frequent, upscale, good deals, cruises and medical and health tourism. 

Health ($20 for 161 Shows) - Covers healthy living and lifestyles, fitness, health as a business advantage, natural healing, alternative medicine, medical travel, issues, education and treatment, and overcoming adversities.

House and Garden ($12 for 25 shows) - Covers gardening, growing vegetables, going green, home improvement, repair, and remodeling, healthy home design trends, buying and selling homes, feng shui, organizing vegetable gardens.

Men and Women ($15 for 67 shows) - Covers chick lit books, female and Christian entrepreneurs, fun for women over 40, men's comedy, girl's math and science, women empowerment, life makeovers, interesting women, women's health, parenting, women's ministries and spirituality, women in business, medicine, politics, gay, lesbian and transgender issues.

New Age - ($20 for 200 Shows) - Covers astrology, metaphysics, Tarot, Angels, psychic development, paranormal, parapsychology, holistic health, healing, mysticism, occult, and mediums.

Parenting ($15 for 60 shows) - Covers parenting issues and pressures, education, security and safety, family life, parenting parents, health, home-school, child development, schooling, charter schools, mom entrepreneurship, home birth, adoption, marriage, military moms, single mothers, childhood cancer, and money management.

Politics ($20 for 190 Shows)- Covers current events, conservatism, Christian conservatism, liberalism, Libertarianism, government, pop culture, U.S. Constitution, Tea Party movement, democracy, the military and labor.

Relationships ($15 for 72 shows) - Covers dating, relationship strategies, weddings, marriage, sex and divorce.

Science and Technology ($12 for 49 shows) - Covers hardware, software, wireless communication, clean energy technology, nanotechnology, engineering, film and video production, biology, astronomy, geology, robotics, physics, and outer space.

Self-Help ($20 for 217 Shows) - Covers personal and professional goals, growth and empowerment, emotional freedom techniques, motivation, creativity, living one's calling, making for a better world, transforming your life and self-realization.

Sports ($15 for 101 Shows) - Covers wrestling, biking, gaming, fantasy sports, golf, fitness/health, football, baseball, basketball, hockey, tennis, thoroughbred racing, hunting, fishing, camping, birding, hiking, skiing, kayaking, and performance.

ABOUT THE AUTHOR OF THESE BOOKS

“Talk Radio Advocate” Francine Silverman is a multi-published author, publicist, radio host, newsletter editor and compiler of 16 e-books of talk radio shows. To view the e-books, please visit http://www.talkradioadovate.com and click “E-books."

PS: There are more tips and suggestions for making radio work for your marketing campaign in The Frugal Book Promoter and and in Fran's book Talk Radio Wants You!  just in case you plan to go at marketing with radio with a vengeance or just to become the best possible radio guest.

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Reading is like Four O'Clocks...

Let's talk reading and writing. Boring, right? .

Well, maybe. But there's a story in it, an anecdote if you will.

Have you ever planted those easy-to-grow flowers called Four-O'Clocks? You only need one seed because each little peppercorn-seed is so hardy it will grow for sure. It will grow like a weed--or a good read! The next year that one plant will produce enough seeds to populate an entire garden. The seeds look a little like black hand-grenades, ready to explode. And they do, but in pretty yellow-flowered plants. This story about writing and reading is a lot like Four O'Clocks.

I learned a lot by reading from Francine Silverman's book promotion newsletter early on in my own pursuit of promotion ideas for my novel, This Is the Place. By networking with my fellow subscribers, I made friends with several people, not least of whom is Christine Hohlbaum who contributed a copy of her successful query to National Public Radio for the appendixes in The Frugal Book Promoter.

Later Francine Silverman and I promoted our two separate books on marketing as pretty darn good desk companions. By this time Francine had become a career partner for me.

So, that seems more like a recommendation for active promoting than reading or writing, right? Wrong. Without reading -- reading everything - -I wouldn't have found her. My writing (that is the putting together of The Frugal Book Promoter) wouldn't have been as complete without both Francine and Christine.

And now Francine has new book out. It's Talk Radio for Authors – Getting Interviews Across the U.S. and Canada. Because she is now also a host of her own radio program, "Book Marketing with Fran" at http://www.achieveradio.com/, she is absolutely the one to write this book.

It is, as would be expected, a great resource. She includes 40 categories of radio shows. Each listing contains the show’s theme, guest criteria, e-mail address and website, along with host and guest bios. This book is designed to simplify the process of matching the guest with the show’s specialties, but those bios give anyone about to query a host the information needed to make the query personal. That's an important guideline in the promotion/query process.

Oh! Fran also called on many of her fellow hosts to tell what makes the best and worst guests. Now that's the kind of information anyone who uses radio to further their careers can put to good use!

In The Frugal Book Promoter: How to Do What Your Publisher Won't, I advocate not only getting interviews on radio but also supporting radio by calling in. I even know of people who were invited to host realtime radio shows based on their contributions to others' shows. That, of course, is the secret -- to call in with ideas that contribute to the show or ideas that will help others. An author mentions one's book or expertise because it relates to the information she is sharing; her call shouldn't be only an advertisement.

Francine was a newspaper reporter for many years but her writing/marketing career really began in 2003 when she was author of two local guidebooks, Catskills Alive (1st and 2nd editions, 2000 and 2003) and Long Island Alive (2003), both published by Hunter Publishing. She, like the rest of us, had trouble marketing them and because she was hungry for ideas, she decided to start an e-zine for authors of all genres, the very one that first introduced me to her.

Book Promotion Newsletter was born in March 2003. She compiled a questionnaire with all her burning questions. She still does that when someone subscribes. That's how her book, Book Marketing from A-Z came about. She had so many marketing strategies from subscribers that she was ready to pass 325 of the best tactics along. I highly recommend it for beginning marketers.

Fran was spending so much time on the computer that she decided to start an on-line publicity service and began offering a membership service to her subscribers in which she sends out Expert Sheets with their bios to radio hosts and columnists. At present, Fran has 75 clients and continues to find them radio and newspaper spots.

Then she began that radio show on Achieve Radio, http://www.achieveradio.com/. If you're an author, you could be a guest on her show. If you're a reader, you could learn about new books there but you'd probably also pick up information on how to market whatever business you're in!

And that, of course brings us to her new effort, Talk Radio for Authors - Getting Interviews across the U.S. and Canada. This is one that is niche-marketed to author/readers only. (Yes, we authors are readers, too!) Find it at http://www.buybooksontheweb.com/search.asp?cat=Business%20%26%20Economics/Marketing&action=browse or call the publisher, Infinity Publishing at 1-877-BUY-BOOK.
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Carolyn Howard-Johnson’s first novel, This Is the Place, won eight awards. Her second book, Harkening: A Collection of Stories Remembered, creative nonfiction, won three. An instructor for UCLA Extension’s world-renown Writers’ Program, her book The Frugal Book Promoter: How to Do What Your Publisher Won’t is recommended reading for her classes, was named USA Book News’ “Best Professional Book 2004," and was given the Irwin Award. Her second book in the How To Do It Frugally series is The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her chapbook of poetry Tracings, was named to the Compulsive Reader's Ten Best Reads list and was given the Military Writers' Society of America's Silver Award of Excellence. She is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community's Character and Ethics Committee awarded her work promoting tolerance with her writing. She was also named to Pasadena Weekly's list of 14 "San Gabriel Valley women who make life happen." Her website is http://www.howtodoitfrugally.com/.