Friday, April 21, 2017

SPAWN'S Outreach for Book Reviews: Frugal Is "A Lot for a Reasonable Price"

You probably know that my newest book in the multi award-winning series of books is How to Get Great Book Reviews Frugally and Ethically. This is a new opportunity that lets you reach over 1,000 top book reviewers and bloggers with a bi-monthly newsletter under the credible SPAWN name. Register now at http://www.2spawn.org/register-for-new-releases-from.htmlHave a book description of 75 words and your book cover image ready!

This newsletter was out less than a couple hours when a request for a review popped into my e-mail box!  I can not only expect a review, I have a new contact to pass along to you if I love this new review site!


This program solves the mystery of getting a book in front of legitimate reviewers. Feature your book in the new service from SPAWN. It's easy. You don't even have to do the design of your "ad" yourself! 



New Releases from...Small Publishers, Artists & Writers Network

The deadline for first issue is has passed. Congratulations to those of your who signed up! But wait! There are more to come. Here they are:

The next issue dates are:Ho

May 25:  Deadline May 15
July 25:  Deadline June 15
Sept 25: Deadline Sept. 15
Nov 25:  Deadline Nov. 15
  
This service is open for all books published within the last year. And, yes! I am participating. Two major convincers: The credibility of the SPAWN name and the Cision list (mentioned in the newest book in my multi award-winning HowToDoItFrugally Series of books for writers)  that SPAWN is  using for this project.  Cision is formerly the famous Barron’s known to professional publicists everywhere! That list is so costly small publishers and independent authors probably couldn’t afford access to it.  So this is a grand opportunity. 

Here are details you need to know:

This newsletter goes out every two months to over 1,000 book reviewers and book bloggers. The reviewer list is pulled from Cision, the premiere online media database company that updates its media lists daily and includes top publications, online and broadcast resources like NPR, daily and weekly newspapers that publish book reviews, and a host of freelancers and bloggers who review books.
Each participating author submits up to a 75-word description of the book that starts with a catchy log line such as appears in the New York Times Book Review or online at Kirkus Reviews. Log lines are the concise one sentence description of the book usually at the top of the review. We want these descriptions to sound professional and grab reviewers.

Along with the description, an image of the book cover and a link for reviewers to use if they want a print or e-book version. Since many authors don’t have reviewer pages on their website for downloading e-books or requesting a printed book, this ability is included in the service

You can view a sample of this style page at: http://www.kkadownloads.com/   Password: 2016BooksKKA (case sensitive)

The design of these two pages is included in the fee and will remain on the site for six months after final publication of newsletter.

Fee and how to participate in the New Releases from... newsletter

     Option One:  $250 for one book description and cover plus the links for reviewers to download, which includes all three e-formats, and downloadable cover image and media kit (if available.)

     Option Two:  $400 for two editions with the download features.

SPAWN’s New Releases from… newsletter goes out every 2 months.
If publishers want to use this as an author service, a special price
and publisher page for their own books can be created.
Contact Kathleen Kaiser at 
Kate@spawn.org for details.


MORE ABOUT THE BLOGGER

  Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )

Tuesday, April 11, 2017

Finding Writers' Contests That Aren't Ripoffs--Win, Place or Show

Lately, I have been looking for contests that offer benefits to entrants even if they don’t win—benefits like critiques or ads or other exposure on a website. That search also includes contests that don’t require that a book be published.
The reason? When a book that hasn’t been published gets a nod from one of these contests, that honor can be used by an author or his or her agent to find a publisher. Or to find an agent. In other words, that win, place, show—or finalist—can lend some credibility to the one book you care about most, yours! Usually the one you are working on right now. Win, place, or show can make your book stand out in a query letter being sent to a publisher or an agent or it can be used as part of a prerelease marketing plan. In other words, it can give your book an edge over the hundreds of thousands other authors trying to get attention for their book.
Many of the contests at WriterAdvice.com run by B. Lynn Goodwin will do just that. My entry for my memoir Here’s How I Don’t Cook just placed finalist in Flash Memoir Contest. I excerpted 750 words from that book to meet the contest requirements and received a great critique to send to my agent, Terrie Wolfe at AKA Literary even before the finalist notification. Now I can add “Finalist” to the book proposal Terrie uses and I am—naturally—hoping for the “Winner” designation to add to that and the battery of critiques that come from the judges of the finalist entries. But if don’t win, I can use the critiques or take blurbs (excerpts) from one or more of them and use it in all kinds of marketing.
So now you know why I search for added benefits in the contests I enter. I also look at award benefits like subscriptions to the sponsoring journal, the size of the monetary award, and the amount of publicity they give their winners. Some even promise that your book will be recommended to an agent or publisher or that winners will be awarded a guaranteed review in a respected review journal like Midwest Book Review offers the winners of Writers' Digest's contests.

You can learn more about Lynn’s contests at WriterAdvice.com or you can reach her at Lgood67334@comcast.net. My next novel, This Land Divided, was a winner in that site’s Scintillating Starts Contest last year and my agent is working with it.  Isn’t it nice you could feasibly win that contest or some of her others in 2017—even if your book isn’t finished! And eve if you aren't a Number One, Top, Greatest Book of All winner!

 MORE ABOUT THE BLOGGER

Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter (where she talks more about choosing and the advantages of winning contests and how to use those honors)  and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )

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