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Best Selling Author TV Video

Saturday, June 27, 2015

Radio Guru Shares Radio Resources with Authors

One of the complaints I hear from my clients is the time it takes to scrounge up appropriate resources for radio gigs--and everyone loves the ease and effectiveness of doing radio, right?

Fran Silverman is a recognized expert on radio with a huge reference book in print published by McFarland (just in case one of these categories isn't a fit for your book). However, she also has less expensive and targeted books of resources by genre or subject matter available that she keeps updated. I thought it important that you have the one best suited to your title so I asked her to send me the rundown. At first glance, these categories seem more suited to nonfiction writers, but they can work for fiction writers--and even poets--by following the advice I give in The Frugal Book Promoter. That is, to reread one's literary book for the angles or broader topics at work within in it.  Here is the information I asked Francine to share with you:




The following ebooks for radio guests are available. Each entry contains show title, host name, theme, guest criteria, email, website, phone and Best Method of Contact – everything a potential guest needs before contacting a host. To order any of the e-books, please contact Fran at franalive@optonline.net.


Animals ($12 for 42 shows) - Covers animal advocacy, health, care, competition, communication, behavior, longevity, dog relationships, pets and the paranormal, pet peeves, wildlife, training,
shelter and rescue.

Authors ($12 for 64 shows) - Covers writing, editing, publishing, marketing, literary agents, Christian authors, author spotlights; genres include thrillers, suspense, action/adventures, novels, teen/YA, romance, poetry, science, historical, baseball, screenplays, songwriting.

Business ($25 for 261 Shows) - Covers workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, law, investments, insurance, money management, customer service, and real estate.

Entertainment ($15 for 172 Shows) - Covers art, fashion, movies, music and comedy.

Environment ($12 for 37 shows) - Covers green lifestyles, sustainable communities, conservation, cleaner energy, natural healing and medical remedies, environmental news, non-toxic living, wildlife, and activism.

Food and Travel ($12 for 64 shows) - Covers grilling and barbecuing, wines and spirits, tea, chefs and recipes and raw food, parties, special event planning; all kinds of travel: budget, frequent, upscale, good deals, cruises and medical and health tourism. 

Health ($20 for 161 Shows) - Covers healthy living and lifestyles, fitness, health as a business advantage, natural healing, alternative medicine, medical travel, issues, education and treatment, and overcoming adversities.

House and Garden ($12 for 25 shows) - Covers gardening, growing vegetables, going green, home improvement, repair, and remodeling, healthy home design trends, buying and selling homes, feng shui, organizing vegetable gardens.

Men and Women ($15 for 67 shows) - Covers chick lit books, female and Christian entrepreneurs, fun for women over 40, men's comedy, girl's math and science, women empowerment, life makeovers, interesting women, women's health, parenting, women's ministries and spirituality, women in business, medicine, politics, gay, lesbian and transgender issues.

New Age - ($20 for 200 Shows) - Covers astrology, metaphysics, Tarot, Angels, psychic development, paranormal, parapsychology, holistic health, healing, mysticism, occult, and mediums.

Parenting ($15 for 60 shows) - Covers parenting issues and pressures, education, security and safety, family life, parenting parents, health, home-school, child development, schooling, charter schools, mom entrepreneurship, home birth, adoption, marriage, military moms, single mothers, childhood cancer, and money management.

Politics ($20 for 190 Shows)- Covers current events, conservatism, Christian conservatism, liberalism, Libertarianism, government, pop culture, U.S. Constitution, Tea Party movement, democracy, the military and labor.

Relationships ($15 for 72 shows) - Covers dating, relationship strategies, weddings, marriage, sex and divorce.

Science and Technology ($12 for 49 shows) - Covers hardware, software, wireless communication, clean energy technology, nanotechnology, engineering, film and video production, biology, astronomy, geology, robotics, physics, and outer space.

Self-Help ($20 for 217 Shows) - Covers personal and professional goals, growth and empowerment, emotional freedom techniques, motivation, creativity, living one's calling, making for a better world, transforming your life and self-realization.

Sports ($15 for 101 Shows) - Covers wrestling, biking, gaming, fantasy sports, golf, fitness/health, football, baseball, basketball, hockey, tennis, thoroughbred racing, hunting, fishing, camping, birding, hiking, skiing, kayaking, and performance.

ABOUT THE AUTHOR OF THESE BOOKS

“Talk Radio Advocate” Francine Silverman is a multi-published author, publicist, radio host, newsletter editor and compiler of 16 e-books of talk radio shows. To view the e-books, please visit http://www.talkradioadovate.com and click “E-books."

PS: There are more tips and suggestions for making radio work for your marketing campaign in The Frugal Book Promoter and and in Fran's book Talk Radio Wants You!  just in case you plan to go at marketing with radio with a vengeance or just to become the best possible radio guest.
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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Saturday, June 20, 2015

Amazon's Author Pages Around The World

I sometimes pass along news from Amazon because too often authors either don't receive it or they ignore it--perhaps because they don't realize how important Amazon is for book sales around the world. 

Amazon’s Newsletter for authors with e-books is out and they say that our AuthorCentral profiles (or author pages) can now be seen in India. “Seen” for Amazon means linked to everywhere on amazon your name appears! That might include your reviews of books that might interest readers who would also be interested in your book, your author profile, any comments you may have made, etc.
 If my SharingwithWriters blog subscribers and visitors haven’t installed a profile with AuthorCentral, let me know what your very good reason for not doing so is! I can’t think of one ‘cause Amazon is now in the UK, Japan, Germany, Italy, even Mexico and India now and people around the world speak (and read)  English as second and third languages. And that isn’t a complete list! Here is what Amazon says:
 Author Central is excited to announce the launch of Author Pages on http://Amazon.in . Customers on Amazon.in can search and browse your author page, seeing the same profile picture, images, videos, and more as you have on your Amazon.com Author Page. Author Pages on Amazon.in are managed from http://authorcentral.amazon.com .
Author Pages help readers connect with you, find books they will love, and keep up with your latest news.
Visit Author Central today.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Wednesday, June 17, 2015

Blog Expert Gives Three Reasons Why Authors Should Blog

This post is part of Nina Amir’s Blog Tour for
the revised edition of How to Blog a Book Revised and Expanded Edition. Help her celelbrate!
Follow the entire tour here: http://howtoblogabook.com/the-book/how-to-blog-a-book-revised-and-expanded-edition-blog-tour/

 
Three Reasons All Types of Authors Need to Blog

By Nina Amir

Lot’s of so-called experts say blogs are dead. They support their belief with the claim that too many blogs exist, the Internet is too noisy and it is too hard for anyone ever to find your site.

You’d like to believe them because you’d rather be writing your book than blogging. In fact, you’d rather be writing than doing any book promotion or platform building.

But those experts are wrong.

Blogs are alive and well. Not only that, they provide authors with one of the most effective tools available today for everything from building author platform, promoting books upon launch, building a brand, and writing books.

Here are three reasons you need to blog if you want to become a successful author—whether you write fiction or nonfiction:

1. You can Blog Your Way to Successful Book Promotion

All authors need author platform. (Yes, novelists need a platform, too.) An author platform is a built-in readership for the book you plan to publish. Without a platform, you have no one to whom to market your book upon launch—no fans on an email or subscriber list and no followers on social networks. Without platform, you lack visibility, reach, authority, and influence—parts of your platform—to help you promote your book.

Blogging remedies that problem.

If you blog consistently, often, and in a focused manner on one or two topics, you will gain visibility for yourself and your book. Search engines, like Google, catalog your posts for keywords or search terms. Over time, if you continue writing about the same subjects, this drives your site up in the search engine results pages, providing visibility. Your site—and your books—become discoverable by those searching on the Internet for your topic.

Plus, each time you publish a post, you share the link on social networks. This activity attracts followers on those networks and drives readers to your blog, where they sign up for your mailing list and subscribe to receive posts directly in their email boxes. Your new raving fans share your posts with their followers, which gives you reach and authority. Over time, as your following and engagement grow, you’ll become an influencer in your field. Then, when you ask people to purchase your newly released book, they will.

In other words, as you blog and share your posts on social networks, you build your author platform. Without a platform, it’s difficult to promote your book. With one, you can accomplish your book marketing effectively—often with the help of your blog.

2. You can Blog Your Way to an Awesome Author Brand

Branding provides a wonderful way to get yourself and your books noticed. Like Nike, Audi, Levis, or Lays Potato Chips, when someone says your name, sees your logo or thinks of one of your products (books), you want them immediately to know what you, as a writer, do or stand for. How do you accomplish this branding? With a blog.

Your blog serves as your author website. First, you use it to convey your message—how you want to be known by your potential readers (or customers and clients) and what message you want to convey. Do this with the name of the site (URL), the tagline you use, the colors you choose, and the content you produce on the blog. 

You have about five seconds to capture a visitor’s attention when they land on your website. That’s why branding is so important. If visitors leave, they don’t return. If they stay long enough, they might discover your books, especially if you have them prominently featured on your site.

And each blog post you write strengthens your brand if you share it across your social networks. (Don’t forget to brand each social network, so it looks like your website.)

3. You can Blog Your Way to a Book—or Many Books

Many writers don’t want to blog because the activity takes them away from their primary writing activity: producing a book manuscript. However, you can write your book right on your blog—post by post.

For nonfiction writers, this strategy makes a ton of sense. Write a 10-to-30-post series and turn it into an e-book. (Do this several times per year!) Or write a full-length book over the course of six months or so.

You also can repurpose existing blog content into a book. That’s the easy way to produce a book from your blog if you’ve been blogging for a long time or write blog series.

As you intentionally blog books, you develop an avid fan-base of readers (platform) ready to purchase the finished book. Each time you share the posts from your blogged book, you promote that book as well. You market without doing anything other than what you would normally do as a blogger. When you finish writing that first draft of your book and publishing it on your blog, you can edit, revise, add a bit of new content, and then publish!

With one blog, you can accomplish many tasks and become a highly productive and successful author. I could list more reasons to blog, but hopefully these three inspire you to not only write but blog.

To learn more about blogging book and booking blogs, purchase a copy of How to Blog a Book Revised and Expanded Edition in the Writer’s Digest Shop or at http://bit.ly/NinasHowTo .

 

About the Author

Nina Amir, the Inspiration to Creation Coach, is the bestselling author of How to Blog a Book and The Author Training Manual. A speaker, blogger, and author, book, blog-to-book, and high-performance coach, she helps people combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact the world as writers, bloggers, authorpreneurs, and blogpreneurs. Some of Nina’s clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the founder of National Nonfiction Writing Month, National Book Blogging Month, and the Nonfiction Writers’ University. As a hybrid author, she has published 15 books and had as many as four books on an Amazon Top 100 list at the same time.

To find out more about Nina and get a free goal-achievement e-book, visit www.ninaamir.com. Receive a set of free blog-plan templates when you visit www.howtoblogabook.com or a free guide to writing a nonfiction book at www.writenonfictionnow.com.

Follow Nina on:
Twitter: https://twitter.com/NinaAmir  
Facebook: www.facebook.com/InspirationToCreation
LinkedIn: https://www.linkedin.com/in/ninaamir 
Pinterest: www.pinterest.com/ninaamir
Google+: https://plus.google.com/u/0/+NinaAmir/posts 

Summary of Book

Transform Your Blog into a Book!The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog contentinto a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully.

"How to Blog a Book Revised and Expanded Edition" is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author.

In this revised edition you'll find:
  • The latest information on how to set up, maintain, and optimize a blog
  • Steps for writing a book easily using blog posts
  • Advice for crafting effective, compelling blog posts
  • Tips on gaining visibility and promoting your work both online and off
  • Current tools for driving traffic to your blog
  • Strategies for monetizing your existing blog content as a book or other products
  • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success
    stories
Whether you're a seasoned blogger or have never blogged before, "How to Blog a Book Revised and Expanded Edition" offers a fun, effective way to write, publish, and promote your book, one post at a time.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Thursday, June 11, 2015

Scott Lorenz Shares Motown Secrets Authors Can Learn From

I love my guest bloggers! It's the generosity factor, of course. They are willing to share their smarts to help other writers. In this case, Scott Lorenz, the big guy at Westwind Communications, puts a little of what he knows about PR for writers (he knows a whole lot!) together with lots he knows about Motown. I know you'll learn something while you have a little fun!


Guest Feature

Scott Lorenz Riffs on PR and Motown
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By Scott Lorenz of Westwind Communications

Who doesn’t love the music of Motown?  Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years.
 
I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to improve their careers.

Let’s have a look:

“What’s Goin’ On” (Marvin Gaye) advises you to educate yourself on what is going on in the publishing industry. It’s a moving target; what worked last year might not work today. It’s imperative that authors keep abreast of the changing publishing industry by reading books and magazine articles, going to book fairs and festivals and attending writer's conferences.

“I Heard It Through The Grapevine” (Marvin Gaye) tells you to use today’s version of the grapevine, social media such as Twitter and Facebook, to promote your literary work. Authors should be sure to stay up to date about what others are saying about them, their work, and what their competitors are publishing as well. Be sure to keep your page updated and have frequent interaction with your followers to retain their interest.

Respect” (Aretha Franklin) reminds you to treat others the way you want to be treated. Share resources and knowledge with fellow authors. Respond to comments and questions on social media. Take on a mentee. Be kind. Network. Respect the time and effort you’ve put into your craft and help others to do the same.

“Shop Around” (The Miracles) advises you to “shop” for the best book publisher, publicist, and others who can help make your book a success. This is not similar to shopping for commodities at the mall or grocery store; you should go with the person who provides the best quality for your needs, rather than the one with the lowest price. An investment in good editing, good book cover design and good marketing will help create a solid foundation in the long run.

“Signed, Sealed, Delivered” (Stevie Wonder) When signing a publishing deal make sure to look over the fine print, and ask questions about the contract. You, as the author, do not want to be obligated to terms that you were not aware of.  Remember, “Ain’t Nothin’ Like the Real Thing” (Marvin Gaye & Tammi Terrell) so make sure you ask a lawyer to look over the contract before you sign.

“It Takes Two” (Marvin Gaye and Kim Weston), and “Rescue Me” (Aretha Franklin). Don’t be afraid to ask for help because publishing and marketing a book can be a nerve-wracking and overwhelming task for a first-time author. Do not wait until you need a rescue before calling in the professionals. As a book marketing expert, I’ve seen many authors make costly decisions that have to be rectified, which include bad titles, bad covers, bad editing, or lack thereof. “Stop in the Name of Love” (The Supremes) for your book.

“Ain’t No Mountain High Enough” (Marvin Gaye and Tammi Terrell) inspires you to be steadfast and resilient in order to be successful. For example, 100+ publishers rejected Mark Victor Hanson, author of Chicken Soup for the Soul, but he had the tenacity to keep searching for someone who would publish him.

The Bottom Line: “You Can’t Hurry Love,” (The Supremes).  Success will not happen overnight and it’s not always easy as “ABC” (Jackson 5).  But it doesn’t have to be a “Ball of Confusion” (Temptations.) With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas. 


About Book Publicist Scott Lorenz

------
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm based in a Motown suburb that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.


Says Lorenz, “If you need help, just reach out, “I’ll Be There!” (The Four Tops). Learn more about Westwind Communicationsbook marketing approach at http://www.Book-Marketing-Expert.com   or contact Lorenz at scottlorenz@westwindcos.com  or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Saturday, June 06, 2015

Like a Writer's Resume: Your Published Works Almanac and Media Kit

I often feature question and answer pieces on my #SharingwithWriters newsletter and share some of the ones that cover less-frequently asked questions on this blog, too.  You can subscribe to SharingwithWriters newsletter that comes directly to you in your e-mail box at http://howtodoitfrugally.com or by putting "Subscribe" in the window of an e-mail and sending it to hojonews@aol.com. Yes, it's frugal. It's free.

 
QUESTION:
Dear Carolyn,
You referred to a published works almanac on pp15-16 of your January SharingwithWriters newsletter. I wasn't sure how to create one or amend when I have more books.


Kind regards,
Chioma Nnani
Award-winning Author. BEFFTA-nominated Writer. Presenter. Producer.

ANSWER:

Aha!  I guess using a published works almanac on your Web site is a matter of knowing how to build a Web site or a matter of having a good Webmaster. I used to have a hired Web master but found it was both too expensive to hire the amount of work I wanted to do for my expanding Web site and way too slow. So now I do it myself, but it was a huge headache to learn. Here's an alternative approach to using an almanac even if you aren’t Webmaster savvy:

Use the media kit you are assembling to become a record-keeping kit as well. In it you'll have several sections including your published works almanac which will give those gatekeepers looking at your media kit a sense of your experience—your writing chops so to speak. It will do the same thing for you as a résumé but you won’t be applying for a job. More than likely you’ll be trying to get some free publicity or get a conference director to hire you to speak.

Sometimes (once you've been writing a long time) you may need to divide the published works almanac into genres, say freelance, poetry, short stories, etc.  But that's getting ahead of our needs here. An almanac works great to send out as part of a media kit, but once you have one it can be copied and pasted into a Web site or blog page or even a social networking profile. In the meantime, it's great for record keeping so you'll have it when you go to write a book proposal or a résumé. I’d be pleased to send my basic kit to as a .pdf to subscribers who want to use it as I did for Choma (It includes the published works page so you can use it as a sample). Just send a note to hojonews@aol.com asking me for it. The essentials can be adapted to any book, any author.]

 
[Note: Your media kit can be put into a .pdf file, installed on your Web site where it can then be downloaded from your site's media room just as I do with my media kits and newsletters. People (in this case feature editors, radio hosts, etc.) can go online and download your media kit with your almanac in it. It saves them from the time it takes to request it from you and having you send it to them as an attachment.

As you can see, your Published Works Almanac can be useful long before you have a Web site of your own!  And when the time comes to learn to make a Web site or to hire someone to do it for you, your Almanac will be ready to go except maybe for some last-minute editing and formatting.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .