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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please feel free to add to the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.

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Friday, July 12, 2019

How To Be Sure Your Tradeshow or Book Fair Appearance is Not a Disappointment



I often encourage my clients to reach a bit farther than one expects from a new author--regardless of their expertise or experience. For one thing, the services available to authors (like spots at in book fair booths) are often bare-bones. The alternative may be to do-it-yourself and even make a profit which can then be used to boost the author's marketing budget for the future. 

I once sponsored book fair booths at the LA TimesFestival of Books with Joyce Faulkner after we started a writers' group called Authors' Coalition.  Slowly and at considerable cost—one year at a time—I learned what works for book fairs, tradeshows, and other public events and what doesn’t. My booth partners and I used tons of value-added promotions including:
  • We shared printing and postage costs of catalogs we produced ourselves that featured booth participants’ books and an invitation to the fair. With permission, we used the fair logo to give the catalog credibility. We sent our catalog to book buyers, media, and influentials like movie producers (because that fair is in the middle of Hollywood land). 
  • We produced a video/trailer featuring booth participants at an additional charge. The charge made it more likely that our video stars would use it for their blogs, websites, and other promotion both before and after the fair and we ran it on a large screen in our booth.

Note:Because CDs can be produced inexpensively in large quantities, we recycled much of the content we developed for these videos and trailers onto CDs to be given away. A participating author offered our freebies to visitors saying, “A CD for your PC?” Fairgoers rarely declined our offer.

  • Books (often overruns or slightly damaged) donated by other authors became gifts-with-purchase of other books from our booth.
  • A drawing for a gift basket was successful because it garnered the contact information of many readers. We shared that information with all booth participants, too.
  • We produced totes and bags featuring our bookcover images and our booth number. We gave them to folks to carry the books they had purchased from us. These bags then became advertisements for our booth as our customers carried them around the grounds. 
  • Some of our booth participants wore T-shirts emblazoned with images of their bookcovers, their website addresses, and our booth number.
  • Each participant produced posters that we used to decorate the booth.
  • We had mini training sessions for our booth participants in which we urged them to talk up one another’s books, guided them through promotion possibilities and display techniques, and gave them resources for promotion materials.

Authors' Coalition eventually demanded too much of our time, but what we learned promotion possibilities has been useful ever since. We sometimes volunteer one or more of the above promotions in trade for an organization's booth fee. We sometimes consult with organizations who plan booths for their members. And, occasionally, we get permission from booth planners to let us piggyback our for-profit services on their booth plans with a percentage of the sales going back to the originating organization. That's a win-win for everyone. 

MORE ABOUT THE BLOGGER

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes 
she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions ofThe Frugal Book Promoterand The Frugal Editorwhich won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethicallylaunched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others: 

How to Get Great Book Reviews Frugally and Ethically[and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 
                  
The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her website iswww.howtodoitfrugally.com






Sunday, May 19, 2019

New Frugal Author Aids Offered By Veteran Author Advocate

I have been recommending Denise Cassino’s services in my books and to my client for years. Especially for her skills with book tours and making Amazon sell books more effectively. I am thrilled that she has added to her battery of book-marketing aids. Here is a letter I just received from her.

Hi,
It's been awhile since we worked together but I wanted to let you know that I've added quite a few new aspects to my Bestseller Program. I have a more extensive social media development program with blogging, Pinterest, and much better Twitter training. I also have some great connections for inexpensive or free promotions - a CBS radio broadcaster, a company does outstanding promos for $35/year and some book awards. If you or any of your friends or contacts need help with a book or any of the above, please reach out or share this.

MORE ABOUT DENISE 

"She makes it look easy!"
Now Financing Options Available!

"Make your book an Amazon #1 Bestseller"
As a Publicist & Book Marketing Specialist listed in the Top 100 Internet Marketers to Follow on Twitter, Denise has promoted hundreds of books to #1 Bestseller on Amazon. 
"All my experiences with you have superseded my expectations and you gave me more value than the cost of your program. For your professionalism, skill and plain fun personality, I thank you!" - Michelle Podlesni, author of #1 Bestseller Unconventional Nurse
"Denise Cassino is exquisitely brilliant!  She has simply stripped away all the clutter and the noise, and changed the world of marketing and promotion into a fun new game for me. ~ Deb McTiernan, author of the #1 Bestseller, Lilly Noble and Actual Magic


303 838 3399

Skype :  denise.cassino
https://paypal.me/DeniseCassino
www.BestsellerServices.com
zoom.us/j/4596320530
Schedule an appt with me

MORE ABOUT THE BLOGGER


Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes 
she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions ofThe Frugal Book Promoterand The Frugal Editorwhich won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethicallylaunched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others: 

How to Get Great Book Reviews Frugally and Ethically[and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 
                  
The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her website iswww.howtodoitfrugally.co