About SharingwithWriters Blog


Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.
Showing posts with label blog tour. Show all posts
Showing posts with label blog tour. Show all posts

Wednesday, October 19, 2016

Nina Amir Wants More for Your Book Than the Law of Attraction!

Can You Attract A Bestselling Book?

By Nina Amir
(This post is part of the virtual book tour for Creative Visualization for Writers)


Wouldn't it be nice if you could attract a bestselling book? You know...use the Law of Attraction to get your book on the bestseller list? 

You would think about what you desire—bestseller status for your book—imagine what it would feel like—Whoo hoo!—and miraculously your book would appear on a bestseller list. 

While some people advocate this approach to attracting what you want, I believe there is more to the equation. You have to do something to realize your desires.

When it comes to creating a bestseller, of course, you have to write a marketable book. That means a book that sells. After that, you need to promote the book once it is released. It's a rare book that ends up as a bestseller simply by word of mouth.

All that said, don't throw out the idea that your mental and emotional exercises won't help your book succeed.

Visualize Success

In fact, creative visualization, which involves consciously daydreaming about what you want and imagining what it would be like to have it, works. That's why athletes and business people visualize the results they want to achieve.

For example, an Olympic swimmer sits quietly by himself and imagines every stroke of the race and his fingers hitting the wall before anyone else. He also imagines himself feeling tired the last lap but summoning the energy to speed ahead of his opponents. 

When he visualizes the race in this way, his mind fires off signals that make his muscles react as if he was swimming the race. The mind knows no difference between his imagined race and the real one. 

A businesswoman imagines how she will conduct herself during an important meeting. She sees herself successfully fielding difficult questions and negotiating the results she desires.

Again, the brain sees her visualization as if it is a real meeting. It fires off signals to her body to remain calm and centered. And it helps her entrain her desired responses in her mind and body.

It's no different when it comes to creating a bestseller. Visualize yourself:
  • Feeling comfortable and confident speaking about your book to a large audience.
  • Responding to comments on guest posts you've written for well-trafficked blogs.
  • Getting great reviews on Amazon.
  • Seeing increasing book sales weekly.
  • Sharing beautiful quote cards from your book on social networks.
  • Watching your book move up the Amazon Top 100 list in its category...until it hits #1.
If you visualize these scenarios, and you allow yourself to connect emotionally to the images in your mind, your mind fires as if you were having these experiences. It tells your body and your unconscious mind that you can do this!

Take Action

There is missing piece in the Law of Attraction equation. It is action.

Visualization helps you achieve your desired results, but you still have to do something. The swimmer still has to get in the pool and race. The businesswoman still has to go into the meeting and negotiate.

You have to, first, write a book that will sell, and then you have to help it sell. You have to promote it.

Your creative visualizations help you do these things. They train your mind and body to write and market your book—and to succeed. 

No More Negative Thoughts

Here's another benefit to creative visualization: Your visualizations counteract your negative thoughts—My book will never become a bestseller. And I'm not good at marketing.—and beliefs—Writers shouldn't have to promote their books. Art and sales should never be mixed. When you imagine yourself with a bestselling book of your own in your hands and you see yourself in your mind's eye doing what is necessary to make that happen, you convince your mind it's true. 

That means you reduce or eliminate the negative thoughts and limiting beliefs that have held you back. You retrain your mind to believe the positive thoughts and unlimited beliefs associated with the success you imagined.

With a more positive mindset in general, you will have a much easier time driving your book to bestseller status.

Have you tried creatively visualizing your book as a bestseller? Share your results here in a comment.

ABOUT THE AUTHOR

Nina Amir is an Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual and the recently released Creative Visualization for Writers. She is known as the Inspiration to Creation Coach because she helps writers, bloggers and other creative people combine their passion and purpose so they move from idea to inspired action and Achieve More Inspired Results. This helps them positively and meaningfully impact the world—with their words or other creations.

Nina is a hybrid author who has self-published 18 books and had as many as nine books on Amazon Top 100 lists and six on the same bestseller list (Authorship) at the same time.

As an Author Coach, Nina supports writers on the journey to successful authorship. Some of her clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the creator of a proprietary Author Training curriculum for writers and other coaches.

Nina is an international speaker and award-winning journalist and blogger as well as the founder of National Nonfiction Writing Month (www.writenonfictioninnovember.com) and the Nonfiction Writers' University (www.nonfictionwritersuniversity.com). 

Nina also is one of 300 elite Certified High Performance Coaches working around the world.

For more information, visit www.ninaamir.com or check out her books at www.booksbyninaamir.com.





ABOUT THE BLOGGER

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Tuesday, February 09, 2016

Gillian Felix Gives Ins and Outs of Running a Blog Tour


Today's SharingwithWriters blog post comes to you from my online friend Gillian Felix, a prolific author and marketer.  As you know I believe in frugal, grassroots marketing and online blog tours are a perfect way to achieve exposure for a launch or a boost for your book long after its release. Thank you, Gillian! 
HOWS AND WHYS OF BLOG TOURS
By Gillian Felix
While blog touring is not exactly a new way of marketing, it is still new to some authors and bloggers. I thought I’d address a list of questions I’ve gotten about blog tours from new authors and bloggers.
What is a blog tour?
A blog tour is the quickest way to get your book or product in front of a larger audience.  For the sake of the book reading audience, let's refer to products as books, from a marketing perspective, books are products, from the author’s perspective books are their babies. 
Here's what happens on a blog tour; your book gets promoted on different blogs within a certain time frame. Each blog has a different audience, just getting booked on 5 blogs exposes your book to many different eyes. This is your time to shine with promotions, giveaways, or guest posts. I always suggest that if you are doing a guest post, do it on the topic of your novel or something that will give the readers an insight into who you are. The fact is, people buy from people they know and like. So don’t be shy. Don’t over promote either, no one likes a show-off.
Why do book bloggers like blog tours so much?
Bloggers, especially avid bloggers are always on the lookout for new content. Researching and creating content takes a lot of work and time. For a blogger participating in a blog tour, content is provided. Blog tours also tend to drive a lot of traffic to a blog. Here’s how; if an author has a large following and their book is featured on a site, then their followers may follow and even promote the post for you. The blogger may gain new readers and subscribers because new people are discovering their blog. That’s just two reasons but there are many others.
Basic information you’ll need to get started
Your media kit: you should have this anyway. Your basic media kit should have your book cover, synopsis, contact links, biography, purchase links. If you want to add a giveaway or special promotion during your tour you should have the links to that in your media kit.
Guest post topic: I always encourage this. Some bloggers will give you a topic to write on because they know what is of interest to their audience. If they don’t provide the topic, have one ready, it can be between 300-500 words. That’s my recommendation because your promo material will go after this and you don’t want to make your post too long. That would be like overstaying your welcome. So be respectful in regards to the length of your post.
Google Forms: Learning how to create a Google form has truly been a huge part of the blog tour process for me. Google forms are used so bloggers to sign up for your tour.
A free Rafflecopter account: I use Rafflecopter because they are easy to use. Rafflecopter is the site that hosts your giveaways. I always recommend a giveaway of some kind because it encourages engagement, you can use it to build your email list, get followers and connect with readers. Remember, people buy from who they know and like.
Patience: Last and most importantly, patience, is needed. You will need to research bloggers in your genre and contact them directly with a pitch. Here’s how I got started:
Googled book bloggers in my genre. Birds of a feather flock together and a lot of bloggers are friends with other bloggers in the same genre, so I was able to get a few more bloggers with one search.
Twitter: I started following authors in my genre and found out who their followers are then I started following and connecting with them.
These are the basics to get you started. My first novel Changes (Family Portrait Book 1), hit the Amazon bestsellers list in its category for one whole month, and I attribute that to the promo boast I got from blog tour promotion. While I cannot guarantee every book will do the same, it is worth a try.
I’ve compiled the step-by-step procedures, handy tools and tips along with book bloggers who I have worked with in the past, they have given me permission to include them in this handy ebook called Blog Tours: A Win-Win for Authors and Bloggers. http://www.amazon.com/Blog-Tours-Win-Win-Authors-Bloggers-ebook/dp/B00M9ROAYO/
For those of you who do not have the time to put together your own blog tour, you can do a search for tour companies who will put one together for you, or you can visit my website Plain Talk Book Marketing http://www.plaintalkbm.com/ to see what special promotions I have for authors (Hint: Look in the right corner under: For Authors and Bloggers).

ABOUT THE GUEST BLOGGER
Thanks to Gillian Felix for sharing her expertise today. You can find her at:

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Wednesday, June 17, 2015

Blog Expert Gives Three Reasons Why Authors Should Blog

This post is part of Nina Amir’s Blog Tour for
the revised edition of How to Blog a Book Revised and Expanded Edition. Help her celelbrate!
Follow the entire tour here: http://howtoblogabook.com/the-book/how-to-blog-a-book-revised-and-expanded-edition-blog-tour/

 
Three Reasons All Types of Authors Need to Blog

By Nina Amir

Lot’s of so-called experts say blogs are dead. They support their belief with the claim that too many blogs exist, the Internet is too noisy and it is too hard for anyone ever to find your site.

You’d like to believe them because you’d rather be writing your book than blogging. In fact, you’d rather be writing than doing any book promotion or platform building.

But those experts are wrong.

Blogs are alive and well. Not only that, they provide authors with one of the most effective tools available today for everything from building author platform, promoting books upon launch, building a brand, and writing books.

Here are three reasons you need to blog if you want to become a successful author—whether you write fiction or nonfiction:

1. You can Blog Your Way to Successful Book Promotion

All authors need author platform. (Yes, novelists need a platform, too.) An author platform is a built-in readership for the book you plan to publish. Without a platform, you have no one to whom to market your book upon launch—no fans on an email or subscriber list and no followers on social networks. Without platform, you lack visibility, reach, authority, and influence—parts of your platform—to help you promote your book.

Blogging remedies that problem.

If you blog consistently, often, and in a focused manner on one or two topics, you will gain visibility for yourself and your book. Search engines, like Google, catalog your posts for keywords or search terms. Over time, if you continue writing about the same subjects, this drives your site up in the search engine results pages, providing visibility. Your site—and your books—become discoverable by those searching on the Internet for your topic.

Plus, each time you publish a post, you share the link on social networks. This activity attracts followers on those networks and drives readers to your blog, where they sign up for your mailing list and subscribe to receive posts directly in their email boxes. Your new raving fans share your posts with their followers, which gives you reach and authority. Over time, as your following and engagement grow, you’ll become an influencer in your field. Then, when you ask people to purchase your newly released book, they will.

In other words, as you blog and share your posts on social networks, you build your author platform. Without a platform, it’s difficult to promote your book. With one, you can accomplish your book marketing effectively—often with the help of your blog.

2. You can Blog Your Way to an Awesome Author Brand

Branding provides a wonderful way to get yourself and your books noticed. Like Nike, Audi, Levis, or Lays Potato Chips, when someone says your name, sees your logo or thinks of one of your products (books), you want them immediately to know what you, as a writer, do or stand for. How do you accomplish this branding? With a blog.

Your blog serves as your author website. First, you use it to convey your message—how you want to be known by your potential readers (or customers and clients) and what message you want to convey. Do this with the name of the site (URL), the tagline you use, the colors you choose, and the content you produce on the blog. 

You have about five seconds to capture a visitor’s attention when they land on your website. That’s why branding is so important. If visitors leave, they don’t return. If they stay long enough, they might discover your books, especially if you have them prominently featured on your site.

And each blog post you write strengthens your brand if you share it across your social networks. (Don’t forget to brand each social network, so it looks like your website.)

3. You can Blog Your Way to a Book—or Many Books

Many writers don’t want to blog because the activity takes them away from their primary writing activity: producing a book manuscript. However, you can write your book right on your blog—post by post.

For nonfiction writers, this strategy makes a ton of sense. Write a 10-to-30-post series and turn it into an e-book. (Do this several times per year!) Or write a full-length book over the course of six months or so.

You also can repurpose existing blog content into a book. That’s the easy way to produce a book from your blog if you’ve been blogging for a long time or write blog series.

As you intentionally blog books, you develop an avid fan-base of readers (platform) ready to purchase the finished book. Each time you share the posts from your blogged book, you promote that book as well. You market without doing anything other than what you would normally do as a blogger. When you finish writing that first draft of your book and publishing it on your blog, you can edit, revise, add a bit of new content, and then publish!

With one blog, you can accomplish many tasks and become a highly productive and successful author. I could list more reasons to blog, but hopefully these three inspire you to not only write but blog.

To learn more about blogging book and booking blogs, purchase a copy of How to Blog a Book Revised and Expanded Edition in the Writer’s Digest Shop or at http://bit.ly/NinasHowTo .

 

About the Author

Nina Amir, the Inspiration to Creation Coach, is the bestselling author of How to Blog a Book and The Author Training Manual. A speaker, blogger, and author, book, blog-to-book, and high-performance coach, she helps people combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact the world as writers, bloggers, authorpreneurs, and blogpreneurs. Some of Nina’s clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the founder of National Nonfiction Writing Month, National Book Blogging Month, and the Nonfiction Writers’ University. As a hybrid author, she has published 15 books and had as many as four books on an Amazon Top 100 list at the same time.

To find out more about Nina and get a free goal-achievement e-book, visit www.ninaamir.com. Receive a set of free blog-plan templates when you visit www.howtoblogabook.com or a free guide to writing a nonfiction book at www.writenonfictionnow.com.

Follow Nina on:
Twitter: https://twitter.com/NinaAmir  
Facebook: www.facebook.com/InspirationToCreation
LinkedIn: https://www.linkedin.com/in/ninaamir 
Pinterest: www.pinterest.com/ninaamir
Google+: https://plus.google.com/u/0/+NinaAmir/posts 

Summary of Book

Transform Your Blog into a Book!The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog contentinto a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully.

"How to Blog a Book Revised and Expanded Edition" is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author.

In this revised edition you'll find:
  • The latest information on how to set up, maintain, and optimize a blog
  • Steps for writing a book easily using blog posts
  • Advice for crafting effective, compelling blog posts
  • Tips on gaining visibility and promoting your work both online and off
  • Current tools for driving traffic to your blog
  • Strategies for monetizing your existing blog content as a book or other products
  • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success
    stories
Whether you're a seasoned blogger or have never blogged before, "How to Blog a Book Revised and Expanded Edition" offers a fun, effective way to write, publish, and promote your book, one post at a time.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Sunday, January 19, 2014

Blog Tour Tips: Reminder or New Ideas for a More Successful Tour

I'm getting ready to do an online tour of the second edition of my multi award-winning The Frugal Editor, soon to be released as an e-book on Kindle. I am trying to take my own advice; that is, look up all the nitty-gritty tips on any given promotion I'm doing in my own first book in the HowToDoItFrugally series of books for writers, The Frugal Book Promoter so I won't forget anything.

In doing so, I ran across these blog tour tips from a recent SharingwithWriters newsletter.  I thought maybe you'd like to copy and paste them into a spot where you can refer to them when your next book is ready for a tour. 

 
Blog Tour Tip #1: When you do a online book tour (also called a blog tour), don’t miss an opportunity to post your appearance via a thank you on the Facebook pages of the blog owners who have consented to post interviews, reviews, or contests they’ll be running for you.


Blog Tour Tip #2: Another blog tour marketing idea. Ask fellow authors who have newsletters to publish your blog tour special, especially if some of the stops on the tour benefit their audience.

 

Blog Tour Tip #3: Consider using postcards sent by snail mail that lists your blog tour stops with a pitch for each one, perhaps with an additional special discount or benefit for those loyal enough to be on you contact list. You will find a section in The Frugal Book Promoter on why postcards are still effective and how to use them to their maximum benefit. You’ll also find names and links of some blog tour services in case you’d rather not tackle a blog tour on your own.

 

Blog Tour Tip #4: The most obvious, most forgotten and easiest #blogbooktourtip: Go to your post on each participating blog to comment (preferably valuable additional information) and extend your thanks.     http://dld.bz/bQ5gR 

 

Blog Tour Tip #5: Don’t forget to follow up with a thank you to your blog host after the fact. And then with another contact a few weeks later that includes another idea for a future guest post or some other way to collaborate with your blog benefactor.

 
PS: Anyone who would like to be part of my blog tour may contact me at hojonews@aol.com. Please put FRUGAL EDITOR BLOG TOUR in the subject line. I'd be pleased to supply an article for a guest post or do an interview or even do a giveaway or supply a gift for a contest for your readers.

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Blogged by Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Thursday, May 02, 2013

Karina Fabian Shares Five Rules for Writing Fantasy


Five Rules for Writing Fantasy

By Karina Fabian, author of

Fantasy should be the easiest thing to write, correct?  After all, anything can happen.  Only your imagination limits what goes on in the story.  Free reign!  Go wild!

In reality, fantasy doesn’t quite work that way.  Every story still needs to have an element of believability or the fantastic simply becomes chaos and confusion, which turns off readers.  Also, to write stories that compete in the market, you need to write to the level of the competition—and that means knowing the rules they follow and how and when to break them in a way that entices rather than repels readers.  To that end, I present you five basic rules for fantasy:

#1.  Internal logic.  Every universe has rules.  Make sure yours does, too.  That means, if you have magic, you need to know how it works, at least in general terms.  What powers it, what can it do, what can’t it do, and what are the consequences?  Anything that happens in your world has to make sense according to your world—or there has to be an acknowledgement of the broken logic.  Otherwise, you get stream-of-consciousness events along the lines of two children playing.  Remember Calvinball, where Calvin and Hobbes kept changing the rules to suit them?  Inevitably, they ended up in a fight.  Readers don’t fight, though—they just put the book down and walk away.

#2.  Know your genre.  I know the standard wisdom is “Don’t write in a genre you don’t read.”  I’ve broken that rule a time or two; in fact, some of my most successful writings have been in a genre I am not a big fan of.  However, that doesn’t mean I didn’t learn about the genre first.  Read some books similar to what you’re going to write and look for the elements that separate them from other genres.  You may also discover a new genre you enjoy!  Before I wrote the short story, “DragonEye, PI,” my knowledge of noir was from Whose Line is It, Anyway skits.  Now, I love to pop in an old noir movie.  I get lots of ideas for the DragonEye characters from watching them as well.  My current book, Greater Treasures: a DragonEye Novella, came to me after watching The Maltese Falcon.  (It was in the Amazon Top 100 for urban fantasy in April.  www.amazon.com/Greater-Treasures-DragonEye-Novella-ebook/dp/B00CEH934G/)  

#3 Avoid Mary Sues.  My daughter insisted I include this one.  Wikionary describes a Mary Sue as “A fictional character, usually female and especially in fanfic, whose implausible talents and likeableness weaken the story.”  It’s an easy trap to fall into when the presence of magic can give your character anything with a swish-and-flick.  Watch your character development.  Give her (or him) real flaws that get them into real trouble.  

#4 It’s about the story.  Regardless of how fanciful and fun your world is, if you don’t anchor it in a sound story, you will lose your audience.  Fantasy still follows the roller coaster rule—increasing highs and lows that crescendo into a fantastic ending.  Another way to put it:  run your characters up a tree, have dogs snapping at its base.  Throw rocks.

#5 Have fun!  Even with the rules, fantasy is a great genre to write in because so much can happen.  Only your imagination limits what your characters look and act like, what strange things go on in your world, or how people act and react.  (Just remember the internal logic rule, though).  Piers Anthony had a tree that grew shoes.  Terry Pratchett had a world on a disk balanced by four elephants rising on the celestial turtle.  What will your world have? 
ABOUT THE AUTHOR
Karina Fabian is the author of Great Treasures, a new book in the DragonEye series of novels and stories.
ABOUT GREAT TREASURES
Being a private detective in the border town of the Faerie and Mundane worlds isn’t easy, even for a dragon like Vern.   Still, finding the wayward brother of a teary damsel in distress shouldn’t have gotten so dangerous.  When his partner, Sister Grace, gets poisoned by a dart meant for him, Vern offers to find an artifact in exchange for a cure.  However, this is no ordinary trinket—with a little magic power, it could control all of mankind.  Can Vern find the artifact, and will he sacrifice the fate of two worlds for the life of his best friend? Buy it at : http://tinyurl.com/greatertreasureskindle
Pages: 130
I
SBN-13: 978-1484848296
I
SBN-10: 1484848292 ASIN B00CEH934G
 
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor

Saturday, June 16, 2012

Yvonne Perry Talks About Authors Selling Books


Yvonne Perry is the owner of Writers in the Sky Creative Writing Services based in Nashville, Tennessee. She is also the self-published author of six books. As part of her blog tour to launch her latest book, I’ve asked her to share some insight on how she is marketing Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience. You may learn more about Yvonne and her book at http://shiftingintopurerconsciousness.com.

Authors Must Learn to Sell What They Write


By Yvonne Perry

Many a writer aspires to be a published author—by any method whether self-publishing or being accepted by one of the big six publishing houses,” such as Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, or Simon & Schuster, or one of their imprints (subsidiaries).  What most new authors don’t realize is that once a book is published, it requires a lot of time, effort, and money to market it. The book, like any other product other than toilet paper, won’t sell itself; it has to be presented to its target market over and over.

Promoting a book can become a lot like owning a business. I learned this the hard way when I published More Than Meets the Eye, True Stories About Death, Dying, and Afterlife (http://deathdyingafterlife.com) in 2005. I knew little about book marketing at the time, so the book didn’t start selling until two years later when I published my second book, Right to Recover ~Winning the Political and Religious Wars Over Stem Cell Research in America. That’s when I paid a publicist about $3,000 to do my book marketing for me.

A book is a product and must be sellable. It’s not just about packaging. A poorly-written book, with a so-so cover, or an ambiguous title/subtitle that lacks keywords is not as marketable as a page-turner that jumps off the shelf and causes the reader to say, “This is just what I’m looking for.” That reader becomes a fan and automatically starts helping you promote your book via word of mouth. If I don’t enjoy a book, I won’t write a review (at least not a positive one) or recommend the book to others.

I had a “first” when an author told me he wasn’t sure he was ready to be an author because of the time he would need to spend marketing his book. Usually, new authors have no idea of the amount of time and energy involved in successful authorship. I recommend authors do as many of the following things as possible:

  • Create a marketing plan
  • Maintain a blog specifically for the book
  • Get domain names and build a Web site for the book
  • Query to obtain radio and TV interviews
  • Be available to record radio and TV interviews
  • Create promotional videos and post them to YouTube and other social sites
  • Conduct a book tour (in-person or online)
  • Participate in the launch of other authors’ books
  • Do an Amazon launch campaign
  • Write and send media releases
  • Write and post articles to online article directories
  • Write and send articles to print magazines
  • Participate in online forums pertaining to the topic of your book
  • Social marketing such as Facebook or Twitter
  • Comment on and link to other peoples’ blogs

I am employing these methods in promoting my latest book, Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience (http://shiftingintopurerconsciousness.com).

In an age of social marketing, we authors are able to befriend and interact with our readers. Because I had built the buzz the entire time I was writing the book, I sold two copies of the e-book within a matter of hours after its debut on Amazon’s Kindle Store: http://www.amazon.com/dp/B00821TFWI . I have a virtual tour planned for June 16 through July 5 to launch the printed version of this book. See the tour schedule at http://dld.bz/byrF7.

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Yvonne Perry holds a bachelor’s degree in metaphysics from the American Institute of Holistic Theology and provides personal coaching for spiritual seekers. The host of We Are One in Spirit Podcast, she enjoys speaking about a wide variety of topics to help people realize their own creative power. http://weare1inspirit.comFind a review of Yvonne's new book today at www.TheNewBookReview.blogspot.com.




Tomorrow the tour will be at Jacqueline Stone’s blog, On the Journey and I invite you to visit that site to learn more about the spiritual transition we are currently in. See the full tour schedule at http://dld.bz/byrF7 .


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second ediction of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

Sunday, August 01, 2010

Writer Talks About Reading Books Written for Other Industries

Sylvia McClain wrote this note to me after we had a discussion about Twitter for writers and I told her I though she would get lots from my new book on Tweeting, even though it isn't written specifically for writers! She made me pretty happy when she wrote back:

Carolyn:

Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin? No, I am not a retailer but as you said, there might be something in it for writers, too!

The book, Frugal and Focused Tweeting, said:

YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.

My Epiphany:

Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press." So my Twitter name is now www.twitter.com/scribalpress.

In Chapter Two, page 30, of Frugal and Focused Tweeting for Retailers, you suggested:

I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.

My Epiphany:

I had no idea what number to use but it made me take notice and start thinking.

In Chapter Three, page 36, Frugal and Focused Tweeting talked... about branding using our Twitter biographies and you gave an example of what you would use for your own store.

I needed to go do a new bio on my Twitter account. Why? Branding that's why.

In Chapter Four, page 57, Frugal and Focused Tweeting said:

Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.

My Epiphany:

Why I have never thought of this is beyond me.

Anyway, yes you were right again. There is something in this book for everyone, even those who don't think they want to to tweet.

Sincerely,

Sylvia McClain
Blogging at View Points at http://sylviaspeaks.blogspot.com
Book Reviewer at MyShelf.com and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life





























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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . She is also the author of the Amazon Short, "The Great First Impression Book Proposal". She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: