Sins of the Father
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Sunday, August 18, 2024
The Only Event I Recommend for Book Display without the Presence of the Author
Sins of the Father
Wednesday, August 09, 2023
Value -Added Benefits for Displays at This Book Fairr
Tuesday, March 14, 2023
Valerie Allen Shares Her Serendipitous Marketing Ideas
Serendipitous Marketing
Today's Guest Blogger Is
Valerie Allen
at an Authors for Authors Writers Conference
If you are an author, you are also in the retail business. Most writers do not view marketing as their super power. Many consider marketing and sales, the bane of their writing life. Perhaps, but it is a necessary evil that comes with the territory.
If you break out in a rash at the thought of speaking to others about your writing, understand you must tell to sell. Keep in mind, advertising is paid for, promotion is prayed for. I often tell writers to have their “marketing brain in networking mode” at all times and the most unexpected things can happen.
Here is a recent experience I had that makes my point. I am a writer, a psychologist, a college instructor, an event planner for authors and book events, and Director of Authors for Authors (AuthorsForAuthors.com). I am a very busy person (as most of us are!)
I came across a lady, Patty Wolf, who was retired and was offering her services as a “personal assistant.” Her list of tasks included data entry, mail outs, phone registrations, etc. Wow! This woman seemed like a dream come true to help with my never-ending “to do” list. I contacted her and we met at my office to discuss what I needed and things where she felt she could be of help.
In the course of getting to know one another, it turned out that Patty Wolf and her husband, Jeff, own and publish, “The Pet Gazette.” This is a FREE newspaper, with an online edition. They focus on saving animals and encourage people to adopt pets from shelters. What a great mission!
My marketing brain kicked into gear. How could I help Patty and Jeff get more online attention for their cause and help my authors with their books? We did some brainstorming and came up with a “Pets and Books” section to their online edition. If it went well, she offered to showcase our authors in the print edition. How did this work out? Very well, I'd say. Go to PetGazette-Pets.com and see for yourself. Let me know what you think. (VAllenWriter@gmail.com)
Did I know this would be the outcome of finding a 'personal assistant' for my business in the world of mental health services? Absolutely not! However, by keeping my writer brain going strong, and always seeking promotional opportunities, this serendipitous marketing seemed to come out of nowhere. No, not really; I don't think so. This was not just the “Luck of the Irish.” My belief is the harder I work, the luckier I get! This is what happens when writers realize they are in the retail business. They need to find opportunities everywhere they look. They must tell to sell.
MORE ABOUT TODAY'S GUEST BLOGGER
Valerie Allen writes, fiction, nonfiction, short story anthologies, and children's books. You can email her at VAllenWriter@gmail.com. Her work can be found at Amazon.com/author/valerieallen. Learn more about Valerie Allen at ValerieAllenWriter.com. Find information at AuthorsForAuthors.com and join the Facebook group, Authors For Authors.
Monday, January 30, 2023
Recommended Writers' Conference. Attend or Participate from Afar!
You're Invited
to the
14th Annual Writers' Conference:
Write, Publish, Sell!
April 23, 2023
Hilton Rialto
200 Rialto Pl (Airport Rd/MLK Blvd.)
Melbourne FL 32901
More information at AuthorsForAuthors.com
Monday, March 14, 2022
AuthorsforAuthors Offers Lots of Ways to Participate
Sins of the Father
Saturday, August 28, 2021
Valerie Allen Announces November Book Sales Opps for Writers Everywhere!
You're Invited!Meet the Authors' Book FairNovember 20 and 21, 2021From 10:00 AM to 4:00 PMAt the Eau Gallie Civic CenterMelbourne, FLRegistration Opens: 09/01/21Hope to see you and/or your books there!
| Here is contact information for you (and more resources!) -- ~ Valerie Allen ~ ValerieAllenWriter.com VAllenWriter@gmail.comWrite, Publish, Sell! 2 ed Beyond the Inkblots: Confusion to Harmony Sins of the Father The Prodigal Son Stories for the Man in Your Life Love Stories for Your Valentine A Gift for Mom: Short Story Collection 'Tis Herself: Short Story Volume One 'Tis Herself: Short Story Volume Two 'Tis Herself: Short Story Volume Three The Sun and The Moon Summer School for Smarties Go to the Guidance Office and Ask the Counselor |
Friday, June 05, 2020
Valerie Allen Shares Path to Short Story Success
Who Loves Short Shorts?
If you like to read and/or write short stories welcome to the “McQuick” world of modern times. In today's world we tend to want all things, our way, ten minutes ago! Reading an interesting story used to be a long and leisurely break from the hustle and bustle of daily demands or an interesting escape from the routine and mundane events of everyday living.
Now we can listen to books as we multitask. We can also sneak away for a few minutes to read a short story. Stories can be humorous or poignant. Tales can be under 1000 words, better known as flash fiction, or they can be the more typical short story of 1000 to 5000 words.
It takes a special skill to create interesting characters, define a place, develop a plot, and tell a good story in only a few words. If you've dabbled with writing the short story and feel you have a talent for it, the big question is how and where to connect with readers.
Over the course time, with many trial and error attempts, I have found these marketing strategies to be most successful.
1. Research the many magazines, newspapers, and online venues seeking short stories to attract hurried readers or fill in small spaces in their publications. Submit to all of them within their guidelines. Eventually you will strike gold! Narrtive Magazine, Electric Literature, One Story, Joyland Magazine, The First Line, Crazyhorse, Ploughshares, The Atlantic, and others.
2. Publish your single short story on Amazon.com via KDP (Kindle Direct Publishing) as an ebook. I charge .99 cents and earn a 35% royalty. This is not a get rich quick opportunity but you will sell in quantity and pick up many readers. I have been able to create a strong following with this idea. You can see my books and short stories at Amazon.com/author/valerieallen
3. Every week have an online post featuring one of your short stories. Use the title, blurb, and cover. Send this out to your friends, fans, and followers. Readers will look forward to seeing your notices. You will get your name and story titles out on the electronic highway and build your brand as a writer of short stories. People will click to buy your story on Amazon.com and many will write a review. Here is an example of one of my recent posts: Here is your quick, short story weekend read: "The Garden of Love," Amazon.com/dp/B010W1D9FE “Life is good! Their boy is grown and married with kids of his own. He's got it together or does he? Why is he back? Why is he offering to help with the yard work?”
4. Find places to post online that are FREE. My motto is, It's FREE, it's for me! The benefit—you will find new readers. Granted you will not make money when you give away your work but you will build a following and your brand as a short story writer whose work people enjoy. One of the best online FREE places to post is StoryStar.com. I have posted 26 stories on this site and have had over 7000 views. The average number of views per story is 295 for my work. My most read short story, with nearly 1000 views, is Future Plans.You can find it FREE on StoryStar.com or you can buy it for .99 cents on Amazon.com/dp/B010TXRDQQ .
5. Create an anthology of your short stories and sell them as a book and/or ebook. You can also have them published in a large print edition and as an audio book. You can create a random collection and then make it into a series. I've done this with 'Tis Herself: Short Story Collection Volume One, and Volume Two, and VoluMan in Your Life.
me Three. You can also make a collection with a specific theme. See, Stories for the
6. I've also used my short stories to make mini books which I give out at book and author events. I use my document and divide the 81/2 x 11 page into four columns. I print it in landscape, front to back. I then fold it into a mini book with one short story and all my contact information. It's a FREE give away and who doesn't love FREE! Again, this brings me more readers and more exposure for my work.
MORE ABOUT TODAY'S GUEST BLOGGER
Valerie Allen writes fiction, non-fiction, short stories, and children's books. She is the Director of Authors for Authors (AuthorsForAuthors.com) which hosts book and author events. You can find of her ideas in Write, Publish, Sell! Quick, Easy, Inexpensive Ideas for the Marketing Challenged, 2 nd Ed. at Amazon. She enjoys hearing from writers and invites you to contact her at VAllenWriter@gmail.com. Join her AuthorsforAuthors group on Facebook.
MORE ABOUT THE #SharingwithWriters BLOGGER
Howard-Johnson is the multi award-wining author of fiction, creative nonfiction, and poetry. She is
also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (http://bit.ly/FrugalBookPromoIII), now offered by Modern History Press in its third edition. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page (http://bit.ly/CarolynsAmznProfile). Great Little Last Minute Editing Tips for Writers (http://bit.ly/Last-MinuteEditing) is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal (http://bit.ly/BookProposalsII) helps writers who want to be traditionally published. The Frugal Editor (http://bit.ly/FrugalEditor), now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (http://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com)
Friday, May 01, 2020
Draft Valerie allen
I thought you would like to see what Amazon sends to those who follow your profile there! As far as I know, it is the only way to collect the names of people who actually read your books are interested in them. This tool and As far as I know, it is the only way to collect the names of people who actually read your books are interested in them. It is also nudges the Amazon logarithms. And you, my dear, must be the most prolific author I know!
Hugs,
Forgive typos, please. I dictate when using iPhone.
Carolyn Howard-JohnsonAuthor of the multi award-winning HowtoDoItFrugally Series of books for writersE-Mail: hojonews@aol.comFree resources for writers:Retweet with me:@frugalbookpromo.Find me on Facebook:Follow my Amazon profile:
Begin forwarded message:From: "Amazon.com" <store-news@amazon.com>
Date: April 25, 2020 at 6:29:23 PM PDT
To: HoJoNews@aol.com
Subject: Carolyn: New from Valerie Allen
New Release from Valerie Allen
The Big Winner!
Valerie AllenReleased on April 14, 2020 Kindle Edition: $0.99
Learn more You are subscribed to receive this email because you follow Valerie Allen. We thought you’d like to know about this new book by the author.
Did you find this Author Follow notification helpful? Let us know by taking a short survey.
Other books by Valerie Allen
Customers also bought books by
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Maritza Martinez Mejia
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Interested in following more of your favorite authors? Author Follow Suggestions
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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this email was sent; however, they may differ from those you see when you visit Amazon.com.
© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
Reference: 491893100
Please note that this message was sent to the following e-mail address: hojonews@aol.com
On Sat, Apr 25, 2020 at 11:29 PM carolyn johnson <hojonews@aol.com> wrote:
I thought you would like to see what Amazon sends to those who follow your profile there! As far as I know, it is the only way to collect the names of people who actually read your books are interested in them. This tool and As far as I know, it is the only way to collect the names of people who actually read your books are interested in them. It is also nudges the Amazon logarithms. And you, my dear, must be the most prolific author I know!
Hugs,
Forgive typos, please. I dictate when using iPhone.
Carolyn Howard-JohnsonAuthor of the multi award-winning HowtoDoItFrugally Series of books for writersE-Mail: hojonews@aol.comFree resources for writers:Retweet with me:@frugalbookpromo.Find me on Facebook:Follow my Amazon profile:
Begin forwarded message:From: "Amazon.com" <store-news@amazon.com>
Date: April 25, 2020 at 6:29:23 PM PDT
To: HoJoNews@aol.com
Subject: Carolyn: New from Valerie Allen
New Release from Valerie Allen
The Big Winner!
Valerie AllenReleased on April 14, 2020 Kindle Edition: $0.99
Learn more You are subscribed to receive this email because you follow Valerie Allen. We thought you’d like to know about this new book by the author.
Did you find this Author Follow notification helpful? Let us know by taking a short survey.
Other books by Valerie Allen
Customers also bought books by
Yvona Fast
Maritza Martinez Mejia
Agatha Rodi
Interested in following more of your favorite authors? Author Follow Suggestions
No longer interested in updates regarding Valerie Allen ? Manage your Author Follows
We hope you found this message to be useful. However, if you'd rather not receive future e-mails of this sort from Amazon.com, please unsubscribe here
Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this email was sent; however, they may differ from those you see when you visit Amazon.com.
© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
Reference: 491893100
Please note that this message was sent to the following e-mail address: hojonews@aol.com
Sins of the Father
MORE ABOUT THE BLOGGER
Howard-Johnson is the multi award-wining author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (http://bit.ly/FrugalBookPromoIII), now offered by Modern History Press in its third edition. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page (http://bit.ly/CarolynsAmznProfile). Great Little Last Minute Editing Tips for Writers (http://bit.ly/Last-MinuteEditing) is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal (http://bit.ly/BookProposalsII) helps writers who want to be traditionally published. The Frugal Editor (http://bit.ly/FrugalEditor), now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (http://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com)

















