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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.
Showing posts with label seasonal book promotion. Show all posts
Showing posts with label seasonal book promotion. Show all posts

Wednesday, December 25, 2013

A Christmas Poem for You

Wishing my SharingwithWriters subscribers and visitors a Merry Christmas. I thought you might enjoy this poem from the award-winning Christmas chapbook coauthored by Magdalena Ball and me as a kind of Christmas card-blog. Kind of light. Kind of nostalgic.


 

This is how it is, once, a half-lifetime

ago. The house comes alive at five

when kids too excited

to sleep noisily poke holes in

paper gift wrap, emit muffled giggles,

finally come to pull us (yawning)

out of bed. Later they begin to doubt,

hang out in the dark to prove

Santa a myth, fall asleep on the hearth.

When they’re teens the house
sleeps till ten. We eat breakfast late

then have a go at the gifts.

When they’re in college, Christmas

is a surprise package. One year an assortment

of boys’ cars—Porsches, hot rods,

clunkers—clutter the driveway. Terry

drops in with Swedish potato sausage

pungent with onions he pulverized

with an old-fashioned meat grinder.

Or the kids are all studying in France

or upstate. So, maybe a movie for

Dad and me at three. Schedules so erratic

one year I decide not to put up our one

unshakable tradition, a tree

that pushes its star to the top

of our fourteen-foot vaulted

ceiling. That was enough to roust

my son out of his dorm, hit crosstown

traffic with a huge blue fir roped

to the top of his Volkswagen. Measuring

the size of it with an upward wave

of his hand. A bargain he says. Nobody

wants to decorate this much tree

on Christmas Eve. He relishes

the joke as he pulls fragile garlands

and heirloom ornaments from their boxes

knowing that will sure enough roust

me out of my lounger to supervise.

 

That was then. These days we may celebrate

a couple of days before the twenty-fifth, or after,

on bastard dates left over from when others

have laid their claim on our progeny.

A new spurt of Christmas energy may arrive

in the great grandchildren generation

when we’ll be awarded honorary status,

but this spate of Christmases—call it the slow

decade—a new gift as miraculous

as a fat guy coming down the chimney.

The whole day. To think. To Write.

Uninterrupted.

 

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Monday, November 14, 2011

Book Catalogs from Indie Bookstores: Is Your Book a Fit?

This little notice is from an upcoming Sharing with Writers newsletter. It will be in the regular "Opportunities" section. Most of the great tips in that letter don't get included in this blog (and many blog posts don't get included in the newsletter!) So, if you want to subscribe, send me an e-mail with SUBSCRIBE in the subjectline. HoJoNews@aol.com.


Your Book Needs To Be Seen in an Indie Holiday Catalog 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
An adorable bookstore in my community called Once Upon a Time puts out a holiday season catalog each year. That is a very expensive thing to do, especially for a small indie. But they have a catalog secret (which I explain in its entirety The Frugal Book Promoter (http://budurl.com/FrugalBkPromo).) But here’s part of it: Once Upon a Time doesn’t put that catalog out all by itself.

Once Upon a Time (and other indies like it) has help from an organization that produces catalogs for Southern California bookstores. In their case the secret  is the Southern California Independent Booksellers Association. This particular catalog relies on suggestions from their independent bookstores to ascertain what titles will go into the catalog, a very good reason for authors to stay connected to their favorite indie.

There are sure to be similar organizations who have similar services for bookstores in other parts of the country. But here’s the other secret. If you have a book published YOU don’t have to live in that area. They choose what they deem the best of the best. Perhaps you could ask to be put on Once Upon A Time’s mailing list. Call them at 818 248 9668. If they are kind enough to send you a copy, buy a book from them. (It’s Karma!)

And check http://www.bookweb.org/resources/regionals.html for other Independent Booksellers Associations throughout the US. Ask how you apply. Get their application dates and deadlines installed on your calendar with an alert to get it done. Your book may be especially suitable for one of them but if your book is mainstream, it may be a fit for all of them.

If application is difficult, think “back door” (another concept explained for getting reviews in The Frugal Book Promoter). Notice that some of these regional organizations have contests. If your book wins one of them, you are probably a shoo-in to be considered for inclusion in their catalog.

Your book may not get selected but, hey, it may have a shot. My mother used to say, "You never know if you could have won if you don't try."

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

Sunday, December 05, 2010

The Spirit of the Seasons Catalog

Most of my subscribers know that I don't believe marketing is about book sales so much as exposure, branding, and networking. Today I'm sharing with you a cross promotion effort spearheaded by my friend Denise Cassino because, in addition  to the three marketing essentials I just listed, the machine that drives successful books best is cross-promotion. And a holiday catalog is cross-promotion at its best.
The Spirit of the Seasons Catalog (www.spiritoftheseasoncatalog.com) is a transformational way of giving gifts and promoting books.. Now, if you subscribe to the mailing list, you'll get a free booklet, 11 Inexpensive Holidays Gifts You Can Make. Between the catalog and the booklet you'll be set for all that last-minute gift giving.

Many of the gifts in the catalog can be downloaded and e-mailed and are wonderful items your friends and family will enjoy. Others must be shipped, but there's still time. So if you're sick of the mall and just want to shop from home for something unique, check it out - the special gifts in the Spirit of the Season Catalog are just what you need.  You’ll find gifts in the Spirit of the Seasons Catalog in the following categories: art, inspirational, motivational, business opps, success & wealth building,and  health and energy healing. You'll find Law of Attraction workshops, intuitive healing, all genres of fiction, and a variety of nonfiction. So, won't you go browse? After all, if authors don't keep the heart of the publishing world beating, who will? And a free gift is involved, so why not check into it?


OR, if you want to network with Denise so you can do something like this next year, now's your chance. http://www.spiritoftheseasoncatalog.com .

The Spirit of the Seasons Catalog is the catalog that keeps on giving throughout the season(s). Please share it with your friends, family and contacts! As you've heard me say before, we're all in this together. (-:.
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

Monday, September 14, 2009

Boo! Promoting Books at Halloween!


Today Mayra Calvani, an author who writes books for children, shares her ideas for seasonal promotion. But because it's nearing October, she's highlighting Halloween. Boo! Books! Thank you for sharing Mayra!

By Mayra Calvani

Christmas is a wonderful time for children’s book authors to market their Christmas picture books. And Halloween is the perfect time for horror authors. But, with a little thought, you may find a niche for your book in any season. But let's concentrate on this season.

There are many events you can plan ahead of time to sell books during the spooky month of October. For instance, you may do book signings at general bookstores, or, better yet, at horror specialty bookstores or a costume shop. You may host a Halloween party and invite all your friends, co-workers, relatives and neighbors. If you’re a children’s author with a Halloween-theme title, you can host a party for your children’s classmates, as well as do readings in schools and libraries.

The important thing here, however, is to make the event fun and ‘spooky’ for everyone. At singings, why not wear a costume? If your book is about witches, why not disguise yourself as one and arrive with witch’s fingers cookies and a caldron with dry ice for a special effect? If your story deals with vampires, why not dress up as one and offer glasses of a deep red drink? The same goes for zombies, monsters, ghosts, and other supernatural creatures. The idea is to play out the ‘theme’ of your book, and to get plenty of attention.

Decorate your signing table with spider webs, bats, rats or black cats, and other paraphernalia. Be friendly and always look at visitors in the eye when you talk to them. Offer them something to eat or drink—-anything that will make them want to stay by your table and look at your book. Your imagination is the limit. It’s up to you to make your book signing a success.

I once heard of an author who hosted a Halloween party at his home and sold over two hundred copies of his book in one night. He sent out invitations one month in advance to his relatives, friends, and neighbors. He also posted flyers in local libraries, bookshops, and around his neighborhood. Of course, he went all the way with decorations, food, and drink. His house became a ‘real’ haunted house, complete with props, creepy music, candelabra, dry ice—-naturally, his books were beautifully displayed at various locations throughout the house. Most guests were more than happy to purchase a copy of his book before leaving.

For book signings and readings, don’t forget to plan the event and contact the coordinators at least five months in advance, as they may have tight schedules during the Halloween season.

Remember that booksellers, especially specialty shops, are more willing to consider horror titles for shelf display during Halloween. So if you want your book to be sold in these shops, contact the owner or acquisition clerk several months ahead. You may approach them with an attractive brochure of your book, but preferably with a copy of the book itself accompanied by a brief cover letter.

Happy Halloween marketing!

Today's guest blogger Mayra Calvani is a multi-genre author, reviewer and animal advocate. She enjoys writing for children and adults. A regular contributor to Blogcritics Magazine and American Chronicle, she's a member of SCBWI, CWCC and Broad Universe. She keeps two blogs, Mayra's Secret Bookcase (http://mayrassecretbookcase.blogspot.com/) and The Dark Phantom Review (http://thedarkphantom.wordpress.com/).

Additionally, she's the co-author of the ForeWord Best of the Year Award winner, The Slippery Art of Book Reviewing. (http://slipperybookreview.wordpress.com/).

Visit her newest, fun blog, Pets and Their Authors (http://petsandauthors.blogspot.com/), where her golden retriever interviews authors' pets.

Mayra does Spanish translations of children's picture books and is the National Latino Books Examiner for Examiner.com (http://www.examiner.com/x-6309-Latino-Books-Examiner).


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.