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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.
Showing posts with label new york publishers. Show all posts
Showing posts with label new york publishers. Show all posts

Monday, April 21, 2014

So Exactly What Is Hybrid Publishing?


The publishing industry changes constantly which means that authors must now decide between  self- or traditional publishing and all the hybrid options between those two. I’ve often said there is no one right path for publishing but may be only one (or at least one best path) for any given book or author. Now, there is a book from Dianne Sagan that will help with that decision and she has graciously given me an excerpt from it for my SharingwithWriters readers to peruse:
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Chapter One from The Hybrid Author
 Overview
By Dianne G. Sagan 
 
Writers choose varied paths to publication and success in their literary careers, each path unique but all sharing a common goal: to express our thoughts, tell a story and find readers. Both of these publishing paths have been around for ages, but only recently has the industry given those writers who publish both ways a name. We are called “hybrid writers.”
 
On February 12, 2013 at the first Author (R)evolution Day in New York City, the O’Reilly’s Tools of Change 2013 event began. Co-sponsored by Publishers Weekly, the conference was a full day of breakout sessions and discussions for authors, agents and independent author (or “indie”) service providers. The opening keynote speaker, Cory Doctorow, brought up the idea of multiple publication paths using today’s technology and evolving market, and he first coined the term hybrid author. Since then the term has received both increasing attention and greater respect. While this term originally applied to an author who chooses from both the traditional publishing path and the self-publishing path, I personally believe that there is much more to it than that and that there are more options for publishing written work today than ever before.
 
Twenty years ago a writer could seek a traditional publishing house through either personal query or a literary agent. If he used an agent then the writer worked through that agent to find a publisher for his book. At that time the only real alternative to a traditional publisher was for an author to pay a printer to publish his book, usually in small quantities, store them in his garage and sell them out of his car. These companies who printed books in exchange for a fee became known as “vanity presses” because they printed anything that the client paid for, as opposed to the legitimate publishers who put the writer through an acceptance process and produced professionally-edited, (usually) high-quality products to the market.
 
We now live in a vastly different publishing world, one that is in constant flux – changing the way things work and the way the industry looks on a month-to-month basis. We live, write, publish and read in a 24/7 world. I, myself, am a product of this evolution. I’ve dedicated the past fourteen years to writing professionally and followed the paths of both traditional publishing and self-publishing successfully. Other authors may be better-known today, but the books I’ve ghostwritten have sold thousands of copies, and six of them have achieved “Best Seller” status. I am a hybrid author.
The Merriman-Webster dictionary defines hybrid as something or someone “whose background is a blend of two diverse cultures or traditions; something that is formed by combining two or more things; something (as a power plant, vehicle, or electronic circuit) that has two different types of components performing essentially the same function.” Simply said, a hybrid is considered a cross or combination of two different things. Since we are only considering the term as it applies to writers and the publishing industry, I think it’s fair to say that our hybrid is a an author who combines two or more modes of publication.
The reality is that writers today aren’t limited to just two paths to publication. Today’s technology has made viable at least four viable publishing choices, according to many in the publishing industry. When we add to these publishing choices those authors who are capable of taking advantage of all four paths, you have what the insurance industry calls cafeteria options. We can have one entrĂ©e or several, one side dish or many, one dessert or all of them. It depends on what we want and how much time we are willing to dedicate to other facets of our craft. I believe that writing professionally is much more than just following a dream. It is a matter of learning the business side of writing and making informed business decisions about where, when and how our work is published. 
The first step is knowing what publishing options exist and what differentiates them from each other.~Dianne G. Sagan
 
MORE ABOUT THE BOOK
The above is an excerpt from The Hybrid Author© by Dianne G. Sagan.
The newly released book includes interviews with C. J. Lyons, Joanna Penn, J. A. Konrath, Hugh C. Howey, Barbara Freethy, Marie Force, Barbara Morgenroth and Jennifer Archer
 
ABOUT THE AUTHOR
Dianne G. Sagan, author of 21 books, has been writing professionally for fourteen years and facilitating groups for 25 years. She’s authored ten nonfiction books as a ghostwriter, six of which are bestsellers. Her clientele includes writers from the United States, Canada, the UK, Austria, Oman, and Australia.
Ms. Sagan has traditionally published Christian fiction and women’s fiction. Her best known fiction works are her Women of the Bible series (published by Buoy Up Press, Denton, TX) and includes Rebekah Redeemed, The Fisherman’s Wife, Miriam’s Room and Mary’s Exile. She self-publishes nonfiction books on writing, including Tools and Tips for Writers and The Hybrid Author. Sagan’s works in progress include more Christian fiction with her traditional publisher and a new mystery series to debut soon. Dianne loves the hybrid author’s path and enjoys all its options.
 
 
----- Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Sunday, July 12, 2009

Time Magazine Gets Amazon Right--And Wrong

How lucky can an author get?

Maybe as lucky as Cayla Kluver. She wrote the novel picked from Amazon’s list of indie published books to be the first effort of their new publishing program. She wrote Legacy when she was only 15.

Amazon plans to choose books that have sold well and have received excellent reviews (presumably on their site) and they also plan to put their muscle behind promoting them. So reports Time magazine in the Arts section (June 22, p. 101).

The article touts the pure power of Amazon in the publishing world--something authors have worried about for a long time. And the Time writers Time worry about it a bit, too. They say, “If Amazon can’t make a deal with the publishers, it can always just become a publisher.

Which it is exactly what they are doing.

And yes this will limit the advantage traditional publishers have had in the publishing world for a long, long, long time. Call it clout. In fact it might not hurt the traditionals worldview to get a taste of their own medicine. It's funny how Amazon gets clobbered for their aggessiveness but we only hear whispers about the exclusive old publishers' club.

The authors of the Time article worry mostly because this new model foretells “a different editorial method [that will] engage a very different set of literary values.” From what I’ve seen over the decade since I started in the publishing industry, I figure that those values have been changing for a while now. It took Amazon quite a long time to figure out that their rye toast is buttered by authors and that they’d better treat them well if they want the marmalade (call it good will) to be spread liberally, too.

I tend to give Amazon a break. They only launched in 1995 so when I started noticing some of their exclusionary tactics, they were still infants. At least Amazon does seem to be getting it--that creative people (authors, product developers, inventors) are what feeds their business. It seems traditional publishers don’t quite have a secure handle on that concept except for their A-list names. Maybe they once did, but I don’t remember those days at all.

To be sure Amazon still slips now and then but they are slowly embracing authors without concern for the press they are published on. Ahem! Though once they’ve favored an author or publishing company, they want them to use the presses they own--Booksurge, CreateSpace.com and others.

After Time writers Lev Grossman and Andrea Sachs have done their worrying, they retreat. They decide “it’s not an either/or future. It’s both/and.” I couldn’t agree more.

You may not remember when people were sure that TV would destroy radio, but I remember. This fits with my philosophy of life. Things might change but the universe is large enough and generous enough to accommodate all. Yes, even in a recession.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

Friday, January 23, 2009

What in Heaven's Name Are Big Publishers Thinking?

How I love my subscribers. Recently Diane Ward sent me an article on "The New Austerity in publishing" from The New York Times. I thought I'd share reporter Motoko Rich's rundown with you and then let you know how I feel about it. Ready?

Rich says the publishing world's "cushy, schmooze fest seems to be winding down." Before you can appreciate these austerity cuts you have to know that last year Macmillan brought its entire sales and marketing staff from New York to Hotel del Coronado in San Diego. Further the partying included spa treatments and wine tastings. If you have never been to that hotel, I need to tell you that it is ultra plush. The new austerity program includes:

~For Macmillan in 2009, no Hotel del Coronado. A Webcam meeting instead for two of its meetings and only one in-person meeting is on the docket. The article didn't say where that one shindig might take place.

~Salary freezes or layoffs or both for HarperCollins, Houghton Mifflin Harcourt, Penguin Group, Random House, Simon & Schuster.

~Simon & Schuster canceled its usual cushy holiday party.

~Random House substituted a cafeteria pizza lunch for its usual plush cocktail party.

~Across the board editors are being asked to scale back on their two-martini lunch meetings.

~Random House will not be returning to Bermuda for a conference in 2009.

The article states all the reasons the publishing is in trouble other than the current economic downtrend. It also talks about the old days in publishing when executives considered the use of a towncar a luxury.

So, what were these publishers thinking when they were throwing these kinds of parties? I know. You're thinking, well, she's the Frugal Girl. Naturally she'd hate this.

Well, I wouldn't mind a good spa treatment and I might accept one if offered except that I've seen too many emerging authors disappear and despair because these same houses have been downright cheap with promotion budgets for any but their top grossing authors.

I've seen poor, unsuspecting authors assigned editors who can barely proofread.

I've seen authors asked to provide their own booktour funds and do their own or hire out their own indexing.

I've seen editors move from publishing house to publishing house because of what? They couldn't be moving because they are being paid well or because the working conditions are second-to-none!

I've seen fewer and fewer new poets and literary authors published since I've been watching. And catalogs grow sparser. And midlist authors get neglected.

According to Rich, this is an industry that Bennett Cerf was once supposed to have said was "never meant to support limousines" when they have to absorb book returns and should be fostering new talent. So what were these executives thinking?

I'll tell you what. The same thing executives of the now defunct AIG and Lehman Brothers were thinking. It was about immediate profits rather than long term products and greed rather than concern for their own people and their own industry.

It may be too late to tell these giants to watch their backs. I wish them well. I'd like to have a book published by them in spite of all these tales of gluttony, both real and metaphorical. That may be because I was raised up revering these names and words like "literature."

Nevertheless, it's a new world out there. We have new printing technology and entrepreneurial authors (some of who were made that way by the very stinginess of these publishing houses). We have the Web that offers niche opportunities and marketing methods never dreamed of two decades ago. And we have authors interested in giving other authors a hand, in writing and giving of themselves unselfishly (evidenced by my newsletter and this blog in which other authors write and contribute articles selflessly).

It's about the time the big publishing houses got it. If they get frugal and go back to their roots, this will all be for the best. If not, authors will just keep writing--and publishing--without them.
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.