Fran Silverman is a recognized expert on radio with a huge reference book in print published by McFarland (just in case one of these categories isn't a fit for your book). However, she also has less expensive and targeted books of resources by genre or subject matter available that she keeps updated. I thought it important that you have the one best suited to your title so I asked her to send me the rundown. At first glance, these categories seem more suited to nonfiction writers, but they can work for fiction writers--and even poets--by following the advice I give in The Frugal Book Promoter. That is, to reread one's literary book for the angles or broader topics at work within in it. Here is the information I asked Francine to share with you:
ABOUT THE AUTHOR OF THESE BOOKS
PS: There are more tips and suggestions for making radio work for your marketing campaign in The Frugal Book Promoter and and in Fran's book Talk Radio Wants You! just in case you plan to go at marketing with radio with a vengeance or just to become the best possible radio guest.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .