Wednesday, July 01, 2009

Two Simple Yet Proven Strategies to Make It Happen

Marketing Tips

By Karen Cioffi

In April of this year, I was on a teleseminar given by Steve Harrison - Jack Caufield was the guest speaker. Jack Caufield is the co-creator of Chicken Soup for the Soul. His talk boiled down to two key elements of any marketing campaign:

1. Persistence and Perseverance

Chicken Soup for the Soul was rejected 144 times, and it took eighteen months before it became a hit.

2. Projection

Jack and his co-creator created projection sheets and put them everywhere, even the bathroom. They took the New York Times selling page, whited out the #1 spot and put Chicken Soup for the Soul, then made copies. If I remember correctly, he even had it on the ceiling above his bed.

Also, along with this projection, they plugged away at making it happen. They acted on the projection. Projecting without putting the effort into reaching your goals is similar to faith with works - it won’t get you where you want to be.

The author who shared these tips is Karen Cioffi-Ventrice who is founder of Writers on the Move. Learn more about her at
And find her blogging about her children's books and more at: She is co-author od Day's End Lullaby and you can find more about her and Robyn at

PS: Come back on July 3rd and see Karen's ideas for including eco-friendly suggestions in children's literature.

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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