Calling on Europeans and South Americans for Help

This blog is called Sharing with Writers and sharing goes both ways. I’m hoping some of you can do my husband a favor. He is rewriting his book What Asians Need to Know About America, From A to Z (published in China in simplified Chinese by Oriental Press) for other markets. He also has an edition coming out for Indians (India).

He needs some celebrities and/or well-known politicians, ambassadors and the like to write endorsements or blurbs for him for the versions he is planning for South Americans and Europeans. If anyone can help or has contacts for him, please let him know at LGJHERE1@aol.com. Here are some samples of endorsements he got for his Chinese edition:

I congratulate you on writing this timely work. The relationship between America and Asia is the most important bilateral relationship of this century. Your book will help Asians to understand America better. This will promote better mutual understanding between America and Asia.
Tommy Koh, former Singapore Ambassador to the U.N. and U.S.
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Your book covers a broad range of topics that I am sure many people in Asia will find very useful. I certainly agree with you on the importance of mutual understanding which your book serves to promote.
Clark T. Brandt, Jr., U.S. Ambassador to China
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I greatly appreciate your efforts in sharing with other people your opinion and experience on the exchanges between different peoples and cultures. It is so important for us to better understand each other while striving to build a better world for all.
Zhou Wenzhong, China Ambassador to U.S.
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Books of this kind are mostly filled with platitudes about how Asians should adapt themselves to the American way of life, values and thinking. I found this book refreshingly different from the general run of books in this genre because it shows both Americans and Asians warts and all! Therefore, if some Asians fail to make a mark in the USA or in their dealings with Americans, it is entirely for want of trying hard enough. That is my conviction, and convictions are born of experience.
Mohammad Vazeeruddin, India journalist; former Associate Editor, The Tribune, Chandigarh, India; and former Editor, Andhra Pradesh Times, Hyderabad, India.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

After You've Gotten a Great Blurb, Then What?

I met Gregory Kompes when we was director of the Las Vegas Writers' Conference and he asked me to speak. He is also a coach and teacher. He has a couple of books published but this is his first specifically for the benefit of writers' careers. Learn more about endorsements from his book, The Quest for Endorsements, or from the segment of The Frugal Book Promoter on endorsements (also called blurbs and several other things! (-: ) Use the index to find it. Today Greg is my guest blogger:

10 Ways to Make the Most of Your Book Endorsements
By Gregory A. Kompes


Endorsements, sometimes called "Blurbs," are wonderful and often witty comments about your book provided by respected authors, journalists, entertainers, and industry experts connected to your topic. They're also one of the strongest sales tools an author has in their book sales toolbox. These short quotes should be gathered both before and after your book is published. Once you've gathered your endorsements what do you do with them? Here's a list of ten ways to get the most out of your well earned endorsements:

1. Book Cover. Readers respect the opinion of others, especially respected authors and industry experts. Endorsements gathered before production should be included on your book cover. In addition to placing your blurbs on the back cover, a great, short endorsement on the front will increase your sales.

2. Inside Your Book. Place pre-publication endorsements on a page or two just inside the front cover of your book. If you don't have pre-publication blurbs, consider adding your blurbs on your next printing.

3. "What Others Are Saying" Page. Collect your best endorsements and reviews on a single page and include it in your media kit. Positive endorsements will increase your press coverage.

4. Promotional Materials. When creating postcards, bookmarks, flyers, brochures and other give-a-way items, include an endorsement. They send the message, "Don't take my word for it, this is what others think of my book."

5. Tip Sheets: Create a tip sheet to include in your media kit and as a handout. Tip sheets, sometimes called a "One Page," include four basic elements: About the Book, About the Author, Book Statistics, and Order Information. A callout box or sidebar with a blurb about your book is an excellent addition.

6. Website. Include call out boxes or sidebars on your website that contain your endorsement quotes. Boxes add interest to your website. Your site visitors will view them as testimonials from others adding a level of trust.

7. Email Signature. Endorsements included with a link to your website draw interest and attention to your email signature.

8. Advertisements. Include a quality endorsement quote or two in all your print and online advertisements.

9. Query Letters. Include an endorsement or two in query letters when selling editors on stories connected to your book.

10. Press Releases. Use endorsements as quotes in your press releases. This will add interest and value to your book related news items. Additionally, a great endorsement from a recognized name is press release worthy on its own.

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Want to learn how to obtain endorsements for your book? Gregory A. Kompes is the author of The Endorsement Quest (www.EndorsementQuest.com). This e-Book outlines an easy to follow and affordable way to obtain those all important endorsements. "A beautiful, professional piece—and much needed" --Carolyn-Howard Johnson, author of The Frugal Book Promoter. "Well done. Smart Idea." --Eva Shaw, author, writing coach, mentor.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. She is also the author of the Amazon Short, "The Great First Impression Book Proposal." Some of her other blogs are TheNewBookReview.blogspot.com and AuthorsCoalition.blogspot.com, a blog that helps writers and publishers turn a ho-hum book fair booth into a sizzler.