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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.
Showing posts with label Carolyn Howard Johnson. Show all posts
Showing posts with label Carolyn Howard Johnson. Show all posts

Tuesday, January 06, 2026

Nina Amir’s Newest Book Might be The Most Important of This Decade-

Dear Subscribers and Visitors:




I received a notice from Amazon that Amazon has Nina Amir’s newest book in release. I get them because I have followed her author profile on Amazon; they do this for all authors who appear on Amazon so this serves as kind of a tip for all my precious subscribers and visitors, for sure.  But it’s also a recommendation for this book of hers which will also be included and recommended in the  it my book “Word by Word” that will soon be released by Amazon, too. (If you’ve followed my profile there, you’ll be among the first to get that notice, too!). 

Here is the quotation I used as a guide for the appendix and I hope you’ll take it to heart! I’m in the final stages of editing and indexing now so what you see here might be different than what’s in my book, but you are always welcome to quote me when I write something that will help anything I praise--I’m not all that eager to go viral with anything that isn’t positive.  This one is a rave! I think most of you know that I am convinced that the voices of authors are needed now more than ever and after you’ve read this recommendation you’ll see that it is dedicated to encouraging authors to speak out and speak up! 

  
“I have long admired Nina Amir’s advocacy for authors, and she’s back with a comprehensive writing guide for a book more in need now than ever before—this time for authors who seek to create change. When Change the World One Book at a Time becomes a bestseller, it might be the one book credited with the differences its readers create in individual lives, communities, organizations, and the world.” 
~ Carolyn Howard-Johnson, fiction writer, poet, and author of her multi award-winning series of books for writers. 

MORE ABOUT THE AUTHOR OF THIS NEW RELEASE

      

     Nina Amir is The Inspiration to Creation Coach: 

With Nina you Achieve More Inspired Results

Author, Certified High Performance Coach, Transformational Coach

Reach her at: ninaamir.com 

505-508-1025

      Learn more about her books here: booksbyninaamir.com

Change the World One Book at a Time, Creative Visualization for Writers, The Author Training Manual, How to Blog a Book, and the Write Nonfiction NOW! series of guides.


Change the World One Book At a Time/ 

Make a Positive and Meaningful Difference With Your Words/ 

Amir.html



MORE ABOUT THE BLOGGER 

This badge was a gift from @W. Terry Whalin, author and author advocate. 


      Carolyn Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning #HowToDoItFrugally Series (https://www.amazon.com/dp/B0BTXQL27T/ ) of books for writers including "The Frugal Book Promoter" (https://bit.ly/FrugalBookPromoIII), and "The Frugal Editor" both offered in their third editions by Modern History Press. Others in that series are "How to Get Great Book Reviews Frugally and Ethically," and two booklets, both in their second editions also from Modern History Press. The booklets, "Great Little Last Minute Editing Tips for Writers" (https://bit.ly/LastMinuteEditsII) and "Great First Impression Book Proposals" (https://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. "The Frugal Editor "(https://tinyurl.com/TheFrugalEditor), was recently released in its third edition. It is the winningest book in this series for writers. 

     Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them understand what is needed to convince retailers to host their workshops, presentations, and signings. It is "A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques" (https://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at https://TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at "The Frugal, Smart, and Tuned-In Editor" (https://TheFrugalEditor.blogspot.com). Learn more and follow it to get news on her new releases directly from Amazon at https://bit.ly/CarolynsAmznProfile.

Tuesday, December 03, 2024

A Gift from WinningWriters--One for Me, LOTS FOR YOU

      I can’t resist. I just received the most lovely gift from WinningWriters.com, a clip on some blurbs for my series of books for writing and I just have to share one with you!  Regular visitors and subscribers to my blog have probably noticed that I encourage #AuthorsHelpingAuthors by reviewing our fellow authors’ book. It’s really about giving a gift--for a thank you or for no good reason at all--that is sure to be appreciated big time.  Well, the owner of WinningWriters has a talent for online graphics that we authors can learn from by just hanging out in his vicinity! So, the example’s below, but might I suggest that you go to Winning Writers  and sign up for the newsletters he and @JendiReiter produce for a dose of them every now and then. While you’re there, poke around a bit for other free opportunities they offer including frequent lists from Jendi of vetted contests (meaning you can trust them for a broad assortment of what they look for in a contest before sharing them with you!) including the #NorthStreetBookPrize that I recommend for its value-added benefits and credibility. 

      Oh! And notice the use of blurbs! Not enough artists use their reviews (and e-mail from readers) to extract praise for their books or their writing in general! And then put them to good use!  He used them to let North Street Book Prize winners know more about my the marketing consultations he offers as part of winners’ packages. 

  


     And that reminds me. Set a goal to have your next book ready to submit for this contest in 2025  Pick up the link and put it on you calendar for submission dates (Feb 15-July 1, 2025!)  so you don’t forget--in fact, make it a yearly reminder because the contest’s list of categories seems to grow every year!

  https://winningwriters.com/our-contests/north-street-book-prize


MORE ABOUT THE BLOGGER 

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including the flagship book of that series, USA Book News’ winner, The Frugal Book Promoter  now in its third edition. It was originally written for UCLA Extension's renowned Writers Program where she used it as a text for nearly a decade . She believes using the time before a book’s release is the most productive time for assuring its future so her WIP is a second edition of her How to Get Great Book Reviews Frugally and Ethically to be issued in early 2025. 

Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. Learn more on her website at https://HowToDoItFrugally.com. Let Amazon notify you when she publishes new books (or new editions!) by following her Amazon profile page: https://bit.ly/CarolynsAmznProfile. Her The Frugal Editor is now in its third edition from Modern History Press. Let it help you edit your work-in-process. The third book in the series, How to Get Great Book Reviews Frugally and Ethically will be released this fall.

Monday, September 30, 2024

Ups and Downs of Writing Reviews as Part of a Book Marketing Campaign







 

Consider Both the Downsides and Upsides of Writing Reviews

 

Before you decide to use reviews as an integral part of your book’s marketing campaign or making them an income stream for your writing career take a exactly two minute to read this little post. Mary Gannon, deputy editor of Poets & Writers Magazine, says reviewers take “a lot of heat…for some free books, a few bucks, and a byline.” However, it’s usually only the most famous reviewers who are disparaged for their criticism and usually only the radical or caustic ones at that.

 

Many authors worry about lawsuits. They also worry about tax collectors since the books that reviewers get free must be claimed as taxable income. (Check with your tax accountant.) Neither threat is going to disappear, but you can help protect yourself from both by using a disclaimer in your review. The disclaimer might be official sounding or more casual. Something like this:

 

“Just so you know, I received a book (or e-book) in exchange for an unbiased and fair review. No fee was charged the author or the publisher.”

 

It does make a nice income stream for you because you’re probably already doing a lot of reading. With a little research you can pitch the marketing departments of publishers to review their new release you’d probably read anyway, to review their new releases. (If you do, don’t be afraid to tactfully ask for paper ARCs if that’s your preference.) 

 

You can also ask publishers or online review sites you review for frequently to write a recommendation for you for expos and tradeshows you’d like to attend. That can save you the cost of an entrance fee and get you access to their media (press) rooms. Having a representative at these expos benefits them, too. You can hand out business cards to people you meet who might be interested in their review site and your badge will qualify to place a supply of their media kits to be distributed in those media rooms. (Do a search on “tradeshows” to read the parts in this book (the soon to be published How to Get Great Book Reviews Frugally and Ethically) where I discuss some of my experiences with this benefit.)

 

Here’s the nicest thing about making a review-writing decision: You don’t have to make a choice. You can have it all. You can write for pay sometimes as a legitimate freelancer for the media. You can write reviews to boost your brand sometimes. You can write as gifts to authors you know or for authors whose work inspires you. Call the latter the golden-rule choice. The do-unto-others choice. The Karma choice.

 

Notice I did not suggest you start a business that sells reviews directly to publishers and authors. I cover that elsewhere in this book, but if you aren’t already aware of it—reviews paid for by anyone associated with the book are considered unethical for both the payer and the payee. It’s about credibility. It’s about keeping reviews believable. To put it more bluntly, it’s about avoiding anything that smacks of bribery or payola. 

 




MORE ABOUT THE BLOGGER 

 Carolyn Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning #HowToDoItFrugally Series (https://www.amazon.com/dp/B0BTXQL27T/ ) of books for writers including "The Frugal Book Promoter" (https://bit.ly/FrugalBookPromoIII), and "The Frugal Editor" both offered in their third editions by Modern History Press. Others in that series are "How to Get Great Book Reviews Frugally and Ethically," and two booklets, both in their second editions also from Modern History Press. The booklets, "Great Little Last Minute Editing Tips for Writers" (https://bit.ly/LastMinuteEditsII) and "Great First Impression Book Proposals" (https://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. "The Frugal Editor "(https://tinyurl.com/TheFrugalEditor), was recently released in its third edition. It is the winningest book in this series for writers.  

Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them understand what is needed to convince retailers to host their workshops, presentations, and signings. It is "A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques" (https://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at https://TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at "The Frugal, Smart, and Tuned-In Editor" (https://TheFrugalEditor.blogspot.com). Learn more and follow it to get news on her new releases directly from Amazon at https://bit.ly/CarolynsAmznProfile.

Wednesday, September 25, 2024

Carolyn’s Flagship HowToDoItFrugally Book for Writers on Sale--Along with Others in the Series!

As many of my followers/subscribers/visitors know, I have been supporting WinningWriters #NorthStreetBookPrize for years--since its inception. Because of its credibility. Because of its value-added benefits over most respected contests out there.  Because of the low cost compared to its overall value. I also know that its audience of savvy authors is similar to my audience of savvy writers, thus I love my ads with them including ads for the occasional discounts my great publisher, Modern History Press, offers those same loyal authors! Ahem.  I hope you can use to this one to buy one of the books you haven’t yet read--perhaps for yourself. Perhaps as a gift for a fellow author who deserves (or even NEEDS) it! (-:  Here it is: 

See bottom for your special discount code
 
The Frugal Book Promoter:
3rd Edition On Sale!
 
The Frugal Book Promoter
 
The Frugal Book Promoter by Carolyn Howard-Johnson has been a must-have book for authors since its 2004 debut as a text for her UCLA Extension Writers' Program class in book marketing. Modern History Press today offers the third edition sporting a complete update including a new cover, bibliography, and reference section.

Like the previous editions, the 3rd edition of The Frugal Book Promoter helps give your book the best possible start in life. It's full of nitty gritty how-tos for getting nearly free publicity. Carolyn shares her professional experience in journalism, PR, and retailing as well as the practical tips she gleaned from her own book campaigns. She tells authors how to do what their publishers can’t or won’t, why authors can often do their own promotion better than a PR professional, and shows them how to work best with their publisher’s publicist or the one they hire on their own.

Past editions of The Frugal Book Promoter have received an Irwin Award, a USA Book News pick for Best Professional Book, and a Dan Poynter Global Ebook Award. When more than 30,000 authors downloaded it as a promotion for BookBaby, they dubbed it a “classic”. It is the flagship book in Carolyn's HowToDoItFrugally Series of Books for Writers.

Carolyn says, “Frugal has been a labor of love, a way to share what four decades of loving publicity, writing, and publishing fiction, nonfiction, and poetry has taught me.” The Frugal Book Promoter can be yours for $19.96 in paperback (plus shipping). Be sure to use the code GOFRUGAL at checkout to receive your 20% discount. Buy it today!

"The most expensive parts of book promotion are the mistakes. This book will save you time and money."
—Dan Poynter, legendary author of 
The Self-Publishing Manual

"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."
—Marilyn Ross, founder, Small Publishers of North America and coauthor of 
The Complete Guide to Self-Publishing

"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."
—Mark Logie, award-winning poet and short-story writer
 
Buy The Frugal Book Promoter - Use Discount Code GOFRUGAL
 
P.S. Your discount code GOFRUGAL is good for 20% off all of my books at Modern History Press. That includes The Frugal Book PromoterThe Frugal EditorThe Great First Impression Book Proposal, and Great Little Last-Minute Editing Tips for Writers.
 
 
Carolyn Howard-Johnson
 
Author




MORE ABOUT THE BLOGGER

 Carolyn Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning #HowToDoItFrugally Series (https://www.amazon.com/dp/B0BTXQL27T/ ) of books for writers including "The Frugal Book Promoter" (https://bit.ly/FrugalBookPromoIII), and "The Frugal Editor" both offered in their third editions by Modern History Press. Others in that series are "How to Get Great Book Reviews Frugally and Ethically," and two booklets, both in their second editions also from Modern History Press. The booklets, "Great Little Last Minute Editing Tips for Writers" (https://bit.ly/LastMinuteEditsII) and "Great First Impression Book Proposals" (https://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. "The Frugal Editor "(https://tinyurl.com/TheFrugalEditor), was recently released in its third edition. It is the winningest book in this series for writers. Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them understand what is needed to convince retailers to host their workshops, presentations, and signings. It is "A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques" (https://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at https://TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at "The Frugal, Smart, and Tuned-In Editor" (https://TheFrugalEditor.blogspot.com). Learn more and follow it to get news on her new releases directly from Amazon at https://bit.ly/CarolynsAmznProfile.