So, What’s a calendar for? To list world-wide and national days of celebration for inexpensive (frugal!) ways to promote, of course! Just a few steps required:
1. Enter whatever date might be related to your product or business (Like National Writers Day!) on your calendar once.
2. Set the annual alert for a few days before.
3. Make the entry recur every year.
When you get an alert each year, socially network My favorite is #EarthDay and related environmental days (there are at least three other major ones!) for the poetry book Sublime Planet (http://bit.ly/SublimePlanet) by Magdalena Ball and me. You could work your posts around a discount, a contest, a giveaway or just your altruistic self.
Howard-Johnson is the multi award-wining author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (http://bit.ly/FrugalBookPromoIII), now offered by Modern History Press in its third edition. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page (http://bit.ly/CarolynsAmznProfile). Great Little Last Minute Editing Tips for Writers (http://bit.ly/Last-MinuteEditing) is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal (http://bit.ly/BookProposalsII) helps writers who want to be traditionally published. The Frugal Editor (http://bit.ly/FrugalEditor), now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (http://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com)
There are several websites that list holidays and you can match up ones that fit your book best.
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