Monday, June 29, 2009

New Review Service a Boon to Review-Seeking Authors

I invited Irene Watson, well known for her free Author Access podcasts and many other author services, to tell you about her new review Web site. It is a paid service that may help you get reviews and I believe it will be especially valuable to new authors because so many authors tell me they don't have a review to post at my other blog, www.TheNewBookReview.blogspot.com.


As the current economic slump causes several reviewers to close up shop, and print reviews become much less frequent, savvy authors are embracing the Internet as the place to market their books. An innovative, newly launched online site, “Review the Book,” is ready to meet the challenge.

“Review the Book,” a new online book review service, has just been launched, and already hundreds of authors are signing up to get their books reviewed. The new service has assembled a team of quality reviewers; many have been reviewing books for other review publications for many years. “Review the Book” provides a simple and effective way to provide a much-in-demand review service for authors to find and connect with their readers.

Authors who wish to submit their books for consideration by “Review the Book” can go to www.ReviewtheBook.com, create a username and password, and then list their book titles. Once titles are posted, reviewers select the books that interest them, and the author is contacted to request a review copy. This process insures review copies are not sent and ignored, and the author is guaranteed a review within three weeks once the review copy is mailed. While a small fee is required per title for administrative costs, discounts exist for listing multiple titles.

Book Reviewers agree to post a 300- to 600-word review to “Review the Book,” Amazon and Barnes & Noble’s websites, as well as seven additional websites of their choice. As many as five reviewers may choose to review the same book, which means the possibility of 50 book reviews across the worldwide web for one book in places where the reviews will gain the attention of interested readers. Studies show that reviews posted online are now a deciding factor for readers in choosing books to read. A good book review can propel book sales for an author, and well-written reviews by the experienced reviewers at “Review the Book” will ensure that quality books get the attention they deserve.

Because reviewers at “Review the Book” receive no compensation, other than a free book, but write reviews from a love of reading, impartiality and honesty are trademarks of the reviews. Reviewers are forbidden to resell books and must pay a deposit to “Review the Book” to ensure they will post reviews. And because reviewers choose the books they want to read, their reviews serve as a fair representation of a book’s reading audience. Interested potential reviewers can apply at www.ReviewtheBook.com

“Review the Book” is the brainchild of Reader Views, based in Austin, TX. Reader Views has been reviewing books and offering author publicity services since 2006. With the decline of many other review services, Reader Views decided to launch a new book review site and assemble a fresh team of reviewers to provide more book review opportunities for authors. More information about Reader Views can be found at www.ReaderViews.com

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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