Tuesday, June 25, 2013

You, Media (or Press) Releases and Your Subject Lines


I recently peeked in at Joan Stewart's blog when she mentioned a "difference" between "media release," "press release," and "news release." I talk a lot about media releases in The Frugal Book Promoter (http://budurl.com/FrugalBkPromo) and it worries me a bit that so many people are using these terms incorrectly. 
 
And, lo! Joan and I pretty much agree.
 
At the root of them, these terms mean about the same thing. Still, I consider it sort of my business to lead people (especially authors and retailers) in the right direction in terms of marketing, so I suggest they use the term "media release" if only because "press release" feels as if it isn't given the other media (like Web site editors, bloggers, TV producers) their full due.
 
Using the right term is especially important when we're sending a release to media that cover the gamut and most times that's exactly what we do. Because newbies may not be familiar with the term"media release," we may be communicating better when we say "press release," so there is a place for the term. I just worry that people might stick "press release" into the subject line of their e-mail releases and come off...well...a little exclusionary?
 
And maybe not quite as professional as they'd like to look.

 
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor

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