“Getting published is
good for business.”
Some of the
subscribers to this blog are what I call soul writers, meaning they would be
different people if they didn’t write.
Others of you are
professionals who know the truth of the first line in this note. You publish to
showcase your expertise in your chosen career.
For some of you, the
line between the two is not clearly defined. You may be both kinds of writer at
once, even within one book. Some writers may use one kind of writing to financially
support the other. I'm definitely a bit of both.
If literary authors,
poets, and other soul writers want to build writing careers, they need to think
of their writing as credibility boosters more often. More business people
should think in those terms, too.
If you aren’t
convinced, e-mail me at HoJoNews (at) AOL (dot) for a free copy of the little
four-page flier I give away when I speak to business groups. It’s called
Seven (or More*) Reasons Why You Should
Share Your Expertise by Publishing a Book
And here
are the first three of those reasons to get you started.
1. A book of your own gives you credibility.
Even Star Speaker Pam Kelly, a top coach and one of the master UCLA instructors
I took classes from in order to get a special instructor’s certificate, has
found that a book (http://rcm.amazon.com/e/cm?t=howtodoitfrug-20&o=1&p=8&l=as1&asins=0979100100&ref=tf_til&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr)
makes her a standout among other experts.
2. Having a published book can be an excellent
negotiating tool. Imagine! A top investment firm is taking applications for a
keynote speaker before a room of 500 and you're the only applicant who can
offer a package of keynote skills plus a book (perhaps packaged in a signature
tote!) to this prospective client!
3. Having a published book for sale at the back
of the hall where you are speaking or in your store or business office will add
to your profitability.
*Great Marketing Rule: Try to give people more
than they paid for, more than they expect.
than they paid for, more than they expect.
I know you’ll
want to see all seven reasons. You may want to use the flier as a handout to
use yourself. You may adapt it to your own needs, but do credit it to me with a
link to my site or a little pitch for this blog.
-----
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .
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