Thursday, November 10, 2011

Book Promotion: A Book for Writers with "Enduring Value"

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author's Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291,
$17.95
 

Reviewed by Jim Cox, Editor of The Midwest Book Review
Originally for the Midwest Book Review and newsletter


Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.
 
 It should be noted that the Midwest Book Review is cited four times. Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets.
 
Simply stated, The Frugal Book Promoter is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.
 
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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