Tuesday, July 21, 2009

Marketing and Publicity: Sharing the Small Town Farmers' Market Way

In Dotsie Bregel's Boomer Women newsletter she tells a little story.

She says, "I just returned from the Towson Farmer's Market. I often walk, but since the newsletter deadline was glaring me in the face, I drove. Towson no longer has parking meters. They've installed machines so you buy parking tickets for an allotted amount of time and post them in your car window. I followed the new system, got my juicy, grilled burger and walked around scarfing up fresh veggies and some strawberries. What a way to spend lunchtime. While leaving, I heard a young mother offer her unexpired pass to an elderly man and thought, what a great idea. I, in turn, offered mine to a young family that pulled in near me. They were delighted. I was happy to take the baton (her idea) from the young mother and pass it to another family. How fun is that? My wish for you is that find a way to pass a baton because it feels so good."

Her story made me realize that great PR operates the same way. Really, marketing is based on the old golden rule. It truly is about sharing. If more authors understood that, they might feel more comfortable with the PR process. After all, the very act of writing is one of sharing. We just must take it one step farther and let people know that we've shared, that we want to shar! So, yesss! We can get over our shyness. Yes we can.

BTW, Dotsie has a fan club on Facebook. Go there and learn more about the wonderful organization she founded. http://www.facebook.com/pages/Baltimore-MD/National-Association-of-Baby-Boomer-Women/68886848316 Why would you do that? To support someone who shares! And because when her organization shares with you, your book will benefit. So, what can you offer HER?

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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