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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.
Showing posts with label promoting poetry. Show all posts
Showing posts with label promoting poetry. Show all posts

Thursday, February 14, 2013

Valentine Horror Story, Redbook, and Your Book Promotion


This is my Valentine’s story from a long, long time ago. I wrote it up as a pitch for the Help A Reporter Out (HARO progam). You can never tell when something will make a hit with a reporters so it sometimes pays to try something different. And this one actually attracted the attention of the editor of Redbook online. 
Was it that it was different? After all, she did ask for Valentine Horror Stories! Was it that I mentioned a fellow Hearst-published magazine?  That might not have hurt. Was it that it was set in New York, a city near and dear to many in the publishing industry? Was it that it was carefully angled to what she had asked for? That's always a good idea when it comes to pitching anything.
So, I'm sharing my Valentine Horror Story with you as a reminder not to fear pitching in unusual places and also as your reminder not to forget Valentine's day (today, mind you!)

Dear HARO/Redbook reporter:

My husband and I had been married but a year. My new husband was getting his master's at Columbia. I was working at a competitor of yours, Good Housekeeping magazine. We were a long way from home, had driven across country in an ancient 49 Ford convertible. An adventure. We had just settled into a studio apartment in Flushing and were getting used to the long subway ride and, frankly, I was homesick. It was February 14. We always met in the subway beneath Columbus circle after work. There were buckets of roses all over hell and gone. But he didn't have a rose in his hand. We bought a cheap dinner at a deli after we got off the subway in Flushing--the way we always did. The elevator in our apartment was broken so we walked up. The superintendent was grumpy--the way he always was. My new husband had to study for his next day at school--the way he always did. I tried not to show I was getting sullen. I mean, what he had to do was important right? I yanked our bed out of the wall. Took a hot bath to get warm. Fell asleep promptly. I guess I was in a drowse state when he finally came to bed--just enough motion to make me subconsciously aware he was there. I woke up finding myself whacking him and screaming, "All I wanted was a Valentine." I do remember that I meant a paper Valentine...even one he had made. Which was kind of tender. But the whacks I was giving him weren't at all tender.

BTW, he remembers well. He already brought me chocolates this year (we've been married a long time now!). You know, just in case he should forget on the 14th. He doesn't want any more nighttime whacks.

 

Now, just in case you did forget Valentine's Day, may I suggest Magdalena Ball's and my last-minute Valentine gift idea for $2.99. Cherished Pulse, an e-book of love poetry  can be sent by e-mail by the most forgetful—and frugal—of types.
 

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Saturday, October 29, 2011

So Why DO We Promote to Authors?

I often run Q and As a la Ann Landers in my Sharing with Writers newsletter. This question came from poet Mike Mullins who--obviously--isn't noticing any sales of his creative work from promoting to fellow authors. Please read the Q and A from Sharing with Writers below and if you would like to subscribe, send a request in an e-mail with SUBSCRIBE in the subject window to me at HoJoNews (at) AOL.com.

QUESTION:

Carolyn, I can't remember my password for Author's Den. Shucks. I have been a member of IFOGO but never use it. My question--what is the point of marketing myself to other authors?

~Michael D. "Moon" Mullins, award winning author. "Vietnam in Verse, poetry for beer drinkers" is available on line from Amazon & B&N. and B-a-M book stores & available as an audio-book exclusively from the author. Co-author of Kings of the Green Jelly Moon, the book. Please contact me at this e-mail address; mullins.m.1@ comcast.net or via land mail at POB 456 Windfall, In. 46076.Vietnam Veteran, Delta 3/7, 199th Light Infantry, '68-'69. Vice President of MWSA. Supporter of the Wounded Warrior Project.

ANSWER:
I guess the short answer to that is, “other authors read.” The trick is to show every different niche group what they can get from what you do. It's also about career building rather than book sales. It's about showing people benefits of reading your work.
You're more than a one-book guy. I know. Several books of poetry and now a novel. Re-read your copy of The Frugal Book Promoter. (www.budurl.com/FrugalBkPromo). Better yet, get the new edition. It makes some very strong points about this very thing--career building. Branding, name recognition, etc.

Having said that, authors and poets need to buy more of one another’s books. We’re so busy writing…but we still need to pitch in and support the industry. We also need to better examine just who our target audience is. There are places in The Frugal Book Promoter  (www.budurl.com/FrugalBkPromo) that tell you how to examine your own work to determine just who these folks are so you can target your efforts in their directions. The main point to those sections is that you need to reread your book. Take a new, fresh look at it. What are the themes? Who are the characters? What about the settings? Those are clues about the kinds of blogs, Web sites, magazines, etc. you direct your publicity efforts to. Even the location of libraries that will be most likely to stock your books
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: