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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.
Showing posts with label Amazon Bestseller Launch Lessons. Show all posts
Showing posts with label Amazon Bestseller Launch Lessons. Show all posts

Monday, October 12, 2009

Book Launch Specialist Offers Do-It-Yourself Program at Fraction of the Cost



I have been working with Denise Cassino and Dr. Anna Maria Prezio on book launches for some time. I have been impressed with their program but didn't recommend it to you because it wasn't exactly frugal to have them do it for you (though certainly worth the expense!). Now they have made this program available to you in a do-it-yourself format to help you turn your books, products and services into #1 bestsellers on Amazon and because it teaches you to do it yourself, it costs a fraction of what their full service program costs. I knew you'd want to find out more, so I've copied their note below!



Dear Friends,

My co-creator, Denise Cassino and I have been teasing you on Twitter, Facebook and other social media about our new exceptional program on how to become a #1 Bestseller on Amazon. Well, the time has come to unveil this happy and extraordinary event. I know you’re busy but take a look at how your passion, your talent and your vision can become a reality…

. You’ve dreamed of becoming a #1 Bestseller

. You’ve thought to yourself, ‘My book should be a #1 Bestseller!’

. I want to tell the world about how powerful my book is but I just don’t know where to begin.

Forget your frustration because the answer to fulfilling your vision is here, and now…Take a listen to our intro to ‘8 Keys to Your #1 Bestseller’ and learn how to move forward! It’s a free intro to our 9-PART AUDIO SERIES, YOUR #1 BESTSELLER, and it will tell you how we can help you press that Bestseller sticker onto your book covers. This short overview will help you create Your #1 Bestseller Campaign! Check out the SYLLABUS, too, and you’ll see how comprehensive this program is! Go to Click here to view more detailsto learn more.

Denise Cassino has launched numerous authors, products & services to a #1 bestseller status on Amazon. It's not rocket science; it's a formulated plan that, when followed, will position you to hit #1 on your launch day.

Don’t wait! Do it now!

You know that being a #1 Bestseller can open doors. My own #1 Bestseller (the campaign took place on May 12 and was coordinated by Denise) for Confessions of a Feng Shui Ghost-Buster has opened so many doors for me. I will soon be announcing a television series on a major network as a result of becoming a #1 Bestselling author. And that’s just one example of what the campaign has done for me. I’ve been asked to partner up with the top internet celebrities in my field. I’ve been asked to speak, have done TV interviews and major am radio shows--which are sometimes even more than I can actually handle--and my expert status has shot through the roof. Last week I shot a 15 minute segment for a brand new TV Pilot in Newport Beach.

Yes. All of this has happened since I became a #1 Bestselling author so I am proof that it works. Other #1 Bestselling authors have received Immediate offers from major publishers both domestic and international when they hit #1 status. Waiting for you is the amazing Rock Star Recognition that most of us crave. Each day that you wait, you are losing money, speaking engagements, publicity, visibility and most importantly, the ability to touch people’s lives.

Now is your time! Anyone with a vision and a plan can have a #1 Bestseller! Let us help you get there. Click here to view more details

Let us show you right now how it can be done and the exciting ways that having a #1 Bestseller can change your life! We will give you the secrets and tools you need to achieve your dream!

This program is a 9-week program that walks you through the campaign, step-by-step, teaching you how to choose your categories, build your website, find partners, write press releases, maximize you’re amazon profile and page and much, much more! Each week you'll receive homework and personalized coaching to answer all of your questions as you go. We want you to have the same amazing success that others have achieved at the affordable price of $297!

Click here to view more details now and take the plunge! You'll never be sorry!



Big Blessings,
Dr. Anna Maria Prezio
Bestselling author of Confessions of a Feng Shui Ghost-Buster, Marketing Guru and Feng Shui Master
and
Denise Cassino, JV Specialist and Book Launch Specialist


PS: You'll note that I am one of those who offer bonuses for those who buy this launch program. You know I do not take this kind of endorsement lightly. Do let me know how you progress with it and do know that your Frugal Book Promoter can also help you with essentials of the program, like writing professional media releases and more.









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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

Saturday, September 19, 2009

Book Launch Lesson #1 from an Online Book Launch Trek with Denise Cassino


I am experimenting with an old, trusted friend, Denise Cassino.

And it occurred to me that if I blogged about this book marketing experiment I am doing with her as I went, my blog vistors could learn from the trek I am taking. To do it themselves or to enlist Denise's help.

So this is the first in what I--the marketing expert...Ahem!...am learning from another marketing expert as we work toward the launch of my newest book.

I have referred to the book in this blog infrequently because A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (www.budurl.com/RetailersGuide) is really aimed at retailers more than authors. Though authors with published books really are retailers when it comes to accruing new readers. Readers, after all, are your end-customer. Selling to the end-using customers is the definition of retail, folks! Further, one of the things the book talks about is how authors can do signings, workshops, etc. in retail stores of all kinds. (-:

In fact, author Shannon Yarbrough says, "I jumped at the chance to review A Retailer's Guide only because I knew I'd find something I could use toward my own book marketing and indeed I did."

Now I am researching how to make Amazon help with a book launch so that I can pass what I learn from a strategic approach to that kind of promotion on to you. I'm working with Denise Cassino (dencassino@gmail.com) who helps launch products (yes, another word you won't like applying to your book but you book is a product!). And I'll be asking you in little baby steps to help me out. You'll benefit, of course, by participating in the steps as needed and,later, when I send you a special edition of my newsletter, Sharing with Writers , on propelling sales on Amazon.

I used to be a bit skeptical of the "bestselling-on-Amazon" approaches to marketing; many smacked of misleading tactics. Denise's approach does not. It's more like authors recommending books (or products) to others, recommending books and products they can believe in. It's like word-of-mouth with Amazon acting as the measurere, if you will.

We all know that word-of-mouth is a wonderful marketing tool. You tell the guy at the supermarket that you love a book, he believes you, buys it and loves it and then tells someone else. Anyway, I'm excited about sharing this with you, You learn as I learn.

As an example, today was my day for narrowing down the tags (or keywords) I establish for my books on Amazon. You can do that, too, even if you aren't your own publisher. The ones I chose are "Product Management" and "Direct Marketing." Denise tells me I can add more later but right now, I need those to take hold and soar on Amazon.

I chose those categories because they were the ones that described my book but had the fewest competing titles on Amazon.

The next step is to ask you to go to my page and click three times. Now, that won't take you long, I promise.

Here are the clicks: You click one each on the tags "Product Management" and "Direct Marketing." You find the place to do this under "Tags Customers Associate with This Product." Then if you feel comfortable doing it, scroll a bit more an click on the fifth star where it says to Rate This Item to Improve Your Recommendations.

The benefits to you? The follow-along process in this blog (information will also be in my newsletter). I'm even thinking about writing a f r ^ ^ booklet that I'll publish when I'm done. You can learn about that (if and when) on this blog or in my newsletter.

One does learn more by doing. In fact, you can begin to work this as I give you more information, one step at a time.

So, won't you help? Go to http://www.budurl.com/RetailersGuide and follow the steps above. Just keep scrolling to the specific sections. These sections are right above the "Customer Reviews" so if you get to the reviews, you've scrolled too far.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.