Carolyn Howard-Johnson Shares a Highly Effective Ads and Tells a Little PR Story, Too~

Today I am sharing an ad with you done by Adam at @WinningWriters.com, something I’ve never done before. I’m doing it because the different rates of response ranged from 6% to above 12%. Those of you who know me well, know that I prefer almost any kind of book promotion that’s free to paid advertising which by definition is paid for!! But with results like this there are several features here that might be responsible for such great results that you can emulate in all kinds of different promotions you are doing currently or are planning.

So where did I get those statistics. From one of the classes I took for my BA degree at the University of Southern California taught by the former president who had just resigned from Western Airlines. He told us he was teaching Public Relations 10--which wasn’t the usual custom for a department head-- because he wanted to get to know the most promising students on a personal basis so he could talk to them about the importance of PR and other marketing classes for near guaranteed success in the business world!!  He was fantastic and I can specifically name things I did with our retail stores (which is what my husband and I were doing back than) because of demands he made on his students. Fun demands, but demands none-the-less!   

  This may be the best of all the ads the owner of WinningWriters and I have done together in terms of results. (He carefully measures statistics on them and we have been doing that for several years now.  So, behold! It includes lots of free stuff and that helps, but other things, too. Some of it can be adapted for you to use and you’ll find more detail across the spectrum of book promotion in my multi award-winning The Frugal Book Promoter.  

PS: I love the idea of including icons of awards and related organizations in ads--its a powerful way to set any book apart of thousands of other great books on the same subject--no exaggeration! 

MORE ABOUT YOUR BLOGGER

Carolyn Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning #HowToDoItFrugally Series (https://www.amazon.com/dp/B0BTXQL27T/ ) of books for writers including "The Frugal Book Promoter" (https://bit.ly/FrugalBookPromoIII), and "The Frugal Editor" both offered in their third editions by Modern History Press. Others in that series are "How to Get Great Book Reviews Frugally and Ethically," and two booklets, both in their second editions also from Modern History Press. The booklets, "Great Little Last Minute Editing Tips for Writers" (https://bit.ly/LastMinuteEditsII) and "Great First Impression Book Proposals" (https://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. "The Frugal Editor "(https://tinyurl.com/TheFrugalEditor), was recently released in its third edition. It is the winningest book in this series for writers. 

 Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them understand what is needed to convince retailers to host their workshops, presentations, and signings. It is "A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques" (https://bit.ly/RetailersGuide). 

In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at https://TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at "The Frugal, Smart, and Tuned-In Editor" (https://TheFrugalEditor.blogspot.com). Learn more and follow it to get news on her new releases directly from Amazon at https://bit.ly/CarolynsAmznProfile.