Trusted Publicist Conducts HiwTo Seminar for Writers

Hi, #SharingwithWriters visitors and subscribers! Hooray  another chance to learn from Kathleen Kaiser in these times of Covid!  Hope you can make it! ❤️Carolyn  This popular program has been completely updated with the latest tools and tips. If you took it before, so much has changed that you need to know.

February 17 Webinar

Book Marketing 101 with Kathleen Kaiser

“The depth of Kathleen Kaiser's book marketing knowledge is amazing. She covered so much that I didn't even know about in her Book Marketing 101 webinar. I immediately began implementing some of her suggestions.” - Rosalind Barden

WPN members get 20% off with discount code WP22N. Use at checkout when asked for coupon.

Whether self-published or traditionally published, authors need to participate in or drive the marketing for their books. But does that entail?  What is the difference between publicity and marketing? What marketing tools best help to sell books? What if your book was released without marketing? What can you do to resurrect it? How much do you need to budget, over how long? These questions and more will be answered in a three-part series — Book Marketing 101 with Kathleen Kaiser, president of WPN and a veteran book marketer. She has experience with many genres over the last ten years in successfully getting authors reviewed by major outlets, interviewed on radio and television, and kickstarting book sales. Her company, Kathleen Kaiser & Associates, also helps build author platforms, websites, blogs, and develop a social media presence. The first webinar will cover: Introduction to the business of publishing Definition of marketing terms Finding your audience Defining your genre and sub-genres The tools you will use to market Author platform – what it is and how to use it Author website Author blog Each area will include input from webinar attendees, so you receive instant feedback! This class is on Thursday, February 17, at 11 a.m. Pacific. If you sign up but can't attend, a link will be sent to you to download and watch. Handouts will be available online to download for each session. Part Two will be Thursday, April 21 and focus on where to find readers, the tools and sites to use for engagement to attract readers, and online ways to find new ones. In addition, this segment helps the new self-published author to maximize their exposure. Part Three gives you the plans to implement. Create a realistic budget of your making, a marketing plan, and finally, a yearlong action plan/timeline. This final session is June 16. You can register to attend all three or just one at WPNWebinars.com.

Register now.

TESTIMONIALS  “Not knowing where to turn having just finished a book with my partner, I was thrilled to find Kathleen Kaiser's Book Marketing 101. It introduced us to the terms, organizations, and websites that we will need in order to hopefully make our book a success!“- Liz Ryan  “Kathleen Kaiser's presentations always give me the confidence I'm getting insider information I can trust and use as a basis for my creative and marketing decisions. For where I am - still in the writing stage - it was excellent information for anticipating what lies ahead and how I can start preparing for that now.” - Ann Arens

Speaker Bio Beginning as a music journalist turned publicist, Kathleen Kaiser’s career spans over 50 years of involvement in the most exciting industries of her generation. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s, 90s, and 00s, she has been a marketing professional for Fortune 100 companies, small startups, and conferences/tradeshows worldwide.  In 1993, she opened Kathleen Kaiser & Associates, an emerging technology-marketing firm, which now focuses on working with the nonprofit arts communities, especially the literary world.  Named Publicist of the Year in 2016 by the Book Publicists of Southern California for her contributions to the literary community, Kathleen maintains a small list of clients that allow her to continue her volunteerism. She is president of the national literary organization Writers & Publishers Network (formerly SPAWN) and organizes bi-monthly literary meetings now on Zoom and co-sponsored by IWOSC. In addition, she produces webinars for WPN and launched a new podcast –Talking Book Publishing with Kathleen Kaiser – in March 2021. In her free time, ha-ha, she works on a book about her years in rock and roll, a new historical novel, and occasionally writes articles for regional publications. Kathleen is a proud fourth-generation small businesswoman. https://www.kathleenkaiser.com/

Learn more about all 2022 WPN Publishing Webinars

MORE ABOUT THE BLOGGER

Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (http://bit.ly/FrugalBookPromoIII), now offered in its third edition by Modern History Press. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. She has two booklets in the #HowToDoItFrugally Series, both in their second editions from Modern History Press. Great Little Last Minute Editing Tips for Writers (http://bit.ly/LastMinuteEditsII) and The Great First Impression Book Proposal (http://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. The Frugal Editor (http://bit.ly/FrugalEditor), now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (http://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com). Learn more and follow for news on her new releases direct from Amazon at http://bit.ly/CarolynsAmznProfile.