A #SharingwithWriters Multi-Level Lesson on Making a Single Promotion into a Work Horse

My precious #SharingwithWriters visitors and subscribers know that I love to share promotion that work on several levels. 

Here is one I did with WinningWriters.com that speaks to a long relationships.  So, lesson #1. Those who advertise for us writers or invited us to be guest posters for their blog or feature us on a podcast are (or should immediately become ) part of our networking team. Once something lovely happens to us or or books, that information goes immediately into our contact files (that's number 2!) and it's up to you to #3 return the favor at some point and a little later #4, pitch an idea where you can help them with content (or whatever else occurs to you).  Scroll down to the section with blurbs that Adam Cohen, principal at Winning Writers, chose to use for this ad for his email list that goes out to writers monthly--all part of his free newsletter subscription program. Hint: None of these blurbs are new. They are all gleaned from reviews (in this case old ones, but they could be new!)  Let's see, that would be #5. So now I go about letting those who gifted me with blurbs or reviews about this blog where they get more exposure for their books or other pet projects. It's a carousel that never need run out of energy! If this blog post (Adam's ad!) gets you started on a carousel of your own, I hope you'll let me know the details, (Number ???)  maybe refer back to this post with a link (Number ?) , and maybe we can work it into another article for this blog or just a quick tweet (Number ??). 

Hugs,

Carolyn 

"Carolyn is a long-time partner for our North Street Book Prize. Her books in the HowToDoItFrugally series are essential reading for authors, whether self-published or traditional." - Adam Cohen   HowToDoItFrugally     The frugal ticket for writing, editing, and marketing your books “Nothing demonstrates professionalism like a well-edited submission. Follow Carolyn Howard-Johnson's clear, step-by-step editing approach for putting your best book forward and you'll submit like a pro." — Gregory A. Kompes, conference coordinator, Las Vegas Writer's Conference "The Frugal Book Promoter. I love it. Most authors don't have deep pockets for publicity, promotion, and marketing; this is the kind of information we need! The chapter on the perks available on Amazon is a perfect example of the kind of practical advice offered—the kind that took me months to discover." — Rolf Gompertz, author, veteran publicist for NBC and 30-year UCLA Extension instructor in marketing See how Carolyn's books can help you with your critical publishing needs. You'll learn how to get your book noticed and stop wasting money.       The Frugal Book Promoter   Pick and choose from dozens of ideas for promotions that Carolyn developed or refined through extensive (and award-winning) book campaigns of her own.   Buy on Amazon   $6.95     How to Get Great Book Reviews Frugally and Ethically   The culmination of the nearly two decades Carolyn spent helping writers avoid pitfalls, misconceptions, and out-and-out scams perpetrated on unsuspecting authors...helping them reach their dreams of great reviews, great book tours, and great launches!   Buy on Amazon   $17.95     The Frugal Editor   There are gremlins out there determined to keep your work from being published. Banish them and impress agents, decision-makers, and readers with whistle-clean copy—from a one-page cover letter to your entire manuscript.   Buy on Amazon   $3.99     Great Little Last-Minute Editing Tips for Writers   "...usage advice that cuts through the contentious world of grammar to offer real help. Writers polishing their manuscripts and query letters will find Howard-Johnson's guide more useful than Strunk and White." —June Casagrande, author of Grammar Snobs Are Great Big Meanies (Penguin)   Buy on Amazon   $2.99     The Great First Impression Book Proposal   Many of Carolyn's clients hate writing book proposals and hate learning how to write them even more. Give her 30 minutes and she'll coach you through the process. "...golden-nugget-TO-DOs and smart ideas which can help guide writers past the Gatekeepers."   Buy on Amazon   $2.99   About the Author   Carolyn Howard-Johnson has been an instructor for UCLA’s world-renowned Writers’ Program for nearly a decade, a columnist and staff writer for the Salt Lake Tribune and the Pasadena Star News, and has appeared on hundreds of TV and radio stations nationally and locally. As a publicist for the Eleanor Lambert Agency in New York, she took part in the creation of the first "10 Best Dressed List" with Christian Dior. Carolyn was honored as the California Legislature’s Woman of the Year in Arts and Entertainment, received her community’s Character and Ethics award for promoting tolerance with her writing, and was named to Pasadena Weekly’s list of “San Gabriel Valley women who make life happen”. She presents at writers’ conferences nationwide. Her own writing as a novelist and poet has informed the advice she gives to authors regarding sales and genre. View her many offerings for writers on her website.

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 Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the multi award-winning The Frugal Book Promoter (http://bit.ly/FrugalBookPromoIII), now offered in its third edition by Modern History Press. Carolyn's latest is in the #HowToDoItFrugally Series of books for writers is How to Get Great Book Reviews Frugally and Ethically. She has two booklets in the #HowToDoItFrugally Series, both in their second editions from Modern History Press. Great Little Last Minute Editing Tips for Writers (http://bit.ly/LastMinuteEditsII) and The Great First Impression Book Proposal (http://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. The Frugal Editor (http://bit.ly/FrugalEditor), now in its second edition, is the winningest book in the series. Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (http://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com). Learn more and follow for news on her new releases direct from Amazon at http://bit.ly/CarolynsAmznProfile.