Still, I have one reader who has sent me several that are examples of the kind of letter I think See would have approved of. Her name is Marlan Warren and she gave me permission to reprint her letter if I thought it would help other writers do something similar--or at least to nudge them to write their letters. I mean, a note like this can make an author so happy! And the words from a smart publicist are an added bonus!
I really enjoyed your interview with Maxine Thompson on the Artist First Radio Network last night. I felt privileged to hear you and Maxine discuss literature, writers, writing, and your own great how-to knowledge (I’m a huge fan of your How to Do It Frugally series and now a fan of Maxine's show). You are two Old School pros who know better than anyone that being a great writer or editor means more than having been at the top of your class in English.
I especially liked your tip to "Promote the Promotion." This is what I try to explain to my PR/Marketing clients, but it is hard for them to grasp. Most think it's enough to post a "Hey! Buy my book!" on social media and leave it at that.
Your discussion with Maxine about editing was spot on. Didn't she say something about refusing to promote a book that is not ready? I do the same thing. You explained today’s indie author marketing environment perfectly: the Internet has provided new venues for people who want to get their writing "out there," but it has also opened the floodgates for sloppy writing and presentations.
I recently received a book from a small press, and the first thing I noticed was a typo on the back cover. Newbie authors often think this is no big deal, not realizing the book will never be opened by a media host if they spot such an error.
Many inexperienced writers/authors I meet confess to feeling bored with the book after they’ve published it: "Never mind about promoting Book No. 1...I've started writing Book No. 2!"
Web site: http://bookpublicitybymarlan.blogspot.com/
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .