Wednesday, May 06, 2015

Authors Forget How Useful Media Announcements Are!



Refresher on Media Announcements


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Here is a mini excerpt from the second edition of The Frugal Book Promoter—just in case you’ve forgotten how handy using a media announcement can be! If it’s been a while since you reviewed a good format for the usual size media (press) release, maybe it’s time you cracked up your old copy of The Frugal Book Promoter (-:.  It gives you everything you need--even step-by-step formatting!




Media announcements or a different version of your release might be faxed or e-mailed a few days after your first release about an event goes out.

So what's a media announcement?  




Media announcements are shorter and sometimes, to the eyes of an editor, sweeter than media releases. They are especially useful as follow-ups, as introductions to a planned media blitz of well-spaced releases (each touting a different angle), or to notify editors of an upcoming event.


Media announcements read like bare bones invitations. They include:


  • The term “Media Announcement” as a header.
  • Contact information.
  • A captivating headline.
  • A pithy lead.
  • Follow up with the place, time, date, and a resource for gleaning more information.


Media announcements are quickies. Don’t put much more than what’s on this list into yours.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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