You can now schedule your Twitter posts in advance
to make marketing your books easier. The rollout came just ahead of a very
public offering of Twitter’s stock—possibly to remind folks that Twitter is
determined to make it easier for advertisers to use its platform.
I fear many fellow authors
will give up using sites like Social Oomph that allowed us to do the same
thing. I used Social Oomph (there are many other similar sites) to space tweets
with quotes and tips from my Frugal Book
Promoter (http://budurl.com/FrugalBkPromo)
and my Frugal Editor (http://budurl.com/TheFrugalEditor)
about a month apart. It’s also useful to announce and space favorite posts on
this blog—always selecting the ones most needed by authors.
I can't help but wonder if Twitter can duplicate some of these applications that have been years in the making and years in the refining. The apparent lack of gratitude does bother me. Let me know what you think of Twitter's new feature. And what you think of its loyalty quotient. Is it really true that all is fair in love, war, and business? Should it be?
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .
I don't have the same fears you do about this, Carolyn. I don't use Social Oomph, but I use HootSuite and I'm very familiar with Tweetdeck. Those sites serve as dashboards where you can have a bird's eye view of several of your social media pages and manage them all from one location. Unless I'm missing something, Twitter doesn't let you do that. It only allows you to manage Twitter.
ReplyDeleteYour authors might be interested in a fascinating Google Hangout that Denise Wakeman hosted with Hootsuite expert Mike Allton on all the advanced ways to use Hootsuite. You can find it at http://denisewakeman.com/hoa/hootsuite-tips-mike-allton/.
Love it when you drop by, Joan. You always have tons of information my readers can use!
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