Sunday, September 08, 2013

NOW Is the Time to Plan Holiday Book Sales

So many authors I work with don't realize that great holiday marketing doesn't start in December or November, though some things can certainly be done then. I was pleased to see that Terry Doherty planned a webinar and workshop to help you jumpstart your campaign. Just in time! She says:
So have you thought about YOUR sales campaigns for the season? Waiting until October or November isn’t an option. Designing and implementing a successful strategy takes planning. The Mom's Choice Awards (MCA) Academy has launched a new class on Social Media Marketing that is open to all  small businesses, independent creators, and entrepreneurs. There are just a few class opportunities left this month: a webinar on September 18, and 2-part workshops on September 9 & 11 or September 19 & 23.

All students will receive a Social Media Action Plan. This is a set of three spreadsheets that are pre-loaded with so much detail you can get your marketing campaign planned and executed within a day.   Here's what the Social Media Action Plan includes ...
  • Objective Planner – A customizable worksheet that allows you to match your marketing goal with the social media platform that best facilitates its success. It works well for individuals or teams, ensuring that everyone stays on message and on task.
  • Calendar Planner – Where the Objective Planner is focused on the “big picture,” the Calendar Planner is designed for laying out your marketing message. You can see how much your posting – and what you’re saying – for every platform you use.
  • Metrics & Measurement – Running the campaign isn’t enough. You want need to know how effective your work was and whether or not something needs to be tweaked the next time around. This worksheet helps you through the data collection and analysis process.
Learn more and get registration information at
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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