- Objective Planner – A customizable worksheet that allows you to match your marketing goal with the social media platform that best facilitates its success. It works well for individuals or teams, ensuring that everyone stays on message and on task.
- Calendar Planner – Where the Objective Planner is focused on the “big picture,” the Calendar Planner is designed for laying out your marketing message. You can see how much your posting – and what you’re saying – for every platform you use.
- Metrics & Measurement – Running the campaign isn’t enough. You
wantneed to know how effective your work was and whether or not something needs to be tweaked the next time around. This worksheet helps you through the data collection and analysis process.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .