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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.

Sunday, November 25, 2012

Keep Your Book Tour Promotion in the Spotlight

Yvonne  Wu is helping me while I take a couple weeks off for  inspiration. I love promotiions that keep on giving so this post is a favorite for me, but you'll also want to read yesterday's post on making your blog tour bling!

Keeping in the Spotlight after your Virtual Book Tour

There are so many reasons why you should have a month virtual book tour, but the best is that you can keep the connection going with your readers after the virtual tour.  Here are the benefits of having a virtual book tour  and how to keep spreading the word about your book after the tour is finished.

Some benefits and ongoing marketing opportunities are:

           You are given the opportunity to increase your reviews, which can be posted on Amazon or niche sites like Goodreads during your tour.

           Google never forgets. Your review or interview will stay up on the internet past your tour date. Not only do you enjoy the benefits of search traffic but also the sites readership base even after your tour.

           Sending a press release about your tour invites media attention and event pickup from other sites that will advertise your book. Many sites are looking for new news to report.

           Viral marketing opportunities. An opportunity for your articles, reviews, podcasts and videos to be shared.

           Virtual book tours provide the readers with an opportunity to get to know you and your work, including your other published work, and services you offer.

           Business Partnerships opportunities to advertise your book after the tour.

           Good reviews can bump rankings higher for your book on vendor's sites.

           Tours let you increase your sites seach engine optimization (SEO)  by having relevant back links.

•    Your tour posts will get picked up by search engines.

           During your virtual book tour utilize the advertising and have a live book tour during or after the virtual tour.
~Yvonne is a internet publicist, certified author and speaker assistant. She works with individuals who wish to share their message with a global market. Yvonne loves to see authors and speakers attract more clients and sell more products.  Visit http://theyppublishing.com to learn practical marketing tips.

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:


  1. My tours tend to be a little over two weeks long, but then, I'm doing two - four guest posts every months, so that probably keeps things going.

  2. This is really good advice! And a strong reminder that I will learn more and more about launching a book every time I do it.

  3. Alex, I've done organized tours, usually with friends. But my blog efforts tend to be more scattered. I know I should get with it. Also, Shauna, don't think of these tours only as launches. They are great book revival tools, too.

  4. Anonymous3:53 PM

    Thank you for having me on your site. YvonneW


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