You may recall that I received a bit of, ahem, criticism that didn’t seem particularly constructive at the time, but it gave me something to mull over. The letter suggested I quit being so frugal and start using a service that prints newsletters all gussied up in color. Actually, I had considered that before, but times are changing and it had been awhile since I had visited the problem. At the time, I had read about a politician who published a flier and included the anecdote in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo). It went like this:
- Find vendors to consider at www.espcoalition.org/members.php
- You letters look good—maybe even great.
- We know that images sell. You can include them in a pdf file but not in a plain text newsletter.
- These services may force you to keep your letters short (which may be bad for content, but good for style and your busy schedule)
- These services give you statistics like who pens your e-mail and who clicks on the links you provide.
- If you already have a newsletter of considerable size, many services require your subscribers to re-opt in.
- They won’t let you provide the personal service of subscribing for people if they have given you permission. I consider that a service and wouldn't want to give it up!
- They also often won’t send to generic addresses like the ones that begin with info or editor. I’d hate to lose a single one of you—on the outside chance that you might benefit even if you only open one letter a year!
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: