On the Value of Newsletter and A Plea to Foodies and Chefs

I am including this excerpt from my Sharing with Writers newsletter to prove to you that, contrary to what you may be hearing on the Web, newsletters are not dead. They afford a more intimate kind of connection with your reader than about any other online promotion, and because readers are aware of the work you put into them and how those efforts help them with their own careers (or reading pleasure!), they are very open  to help you out when the need arises.  It is a good idea for all newsletters to start with a Letter from the Editor. The voice should reflect the voice of your book, if possible. Here is one from a recent SharingwithWriters letter (which you can subscribe to--and get a freebie--at www.howtodoitfruglly.com).

Oh, wow! Look at the Facebook fan page my poetry partner Magdalena Ball did for our poetry and dessert recipe book combination. It’s being shopped by our great agent Terrie Wolf! Hope you'll drop by and LIKE and maybe tweet or recommend it to your FB friends. We need your participation to make the page go public! You probably know that one needs 50 likes in order to do that! (-:

And we need participating chefs! You know. To help with the recipes for the book. The recipes will illustrate some of our foody poems. Or maybe vice versa. Maybe we’ll get poetic about their signature dessert dish!

At this point we’re just looking for interest from some but I should think it would be great marketing for a restaurateur or a chef to have a gift book available near their checkout stand or in their gift shop that features their recipes (and their famous selves!). We’ll promote it and them like crazy. Do you know any? (-:

Here’s the link: https://www.facebook.com/PersephonesJuicyJewels. And it would be really neat if you’d also write a little comment. Include the link to your book when you do it. That way we all benefit! (-:

Carolyn,

Your Sharing with Writers editor

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second ediction of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: