I read this article on how many folks weren't maximizing their branding with Title Tags, those little tabs at the top of your screen that label the sites you've visited:
(http://publishingcentral.com/blog/publishing/what-publishers-are-doing-wrong-with-their-websites). I asked my fave graphic designer Chaz DeSimone about them because it was certainly nothing I could possibly do myself and here's what he said:
Just for fun, type in several major brand urls to see their Favicons. Target.com is superb. Ford is really forced with wasted space but at least the oval and script suggest Ford. Panasonic's Favicon fails totally. Their logo is the entire word Panasonic, so their Favicon "P" is practically useless as it is totally unrecognizable as Panasonic.
According to the author of the article you sent me, the Favicon is inexpensive and easy to implement. Not so! The image must be massaged through various stages in Photoshop until it is most recognizable and most pleasing at 16 pixels square. Note that you can't really read the Ford Favicon; it is merely suggested and is successful thanks to familiarity.
Once the Favicon is designed, it must be uploaded by getting into the Web site's source code. If you're using WordPress there's a plugin to make the process simpler.
Designing a Favicon takes a couple hours; I would ask around to see if there's someone at crowdspring.com or even Craigslist who can do that inexpensively. It definitely is a good marketing tool. There are free favicon generators here:
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second ediction of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: