Sunday, March 25, 2012

Why Your Web Site Just Won't Do for Your Propsective Readers Who Use Smartphones

This is the fourth in the second round of mini posts on apps. Today's guest post by Aggie Villaneuva explains to authors why smartphones don't mix very well with Web sites.   For those who need something more basic, please go back to the first round of articles in this series on apps. It begins here. Read through the five articles. Then come back here and start this round. It began three posts ago, which means you should be able to find them all on the home page of this blog. (-:

Smartphones Incompatible With Web Programming Languages

by Aggie Villanueva

Impossible web navigation is just one aspect that make smartphones incapable or browsing Internet sites successfully. Most of the time a smartphone users on your site can't even perform the simple, but vital, task of signing up for your newsletter on your site. They can't view a video or listen to an audio message, either, because your Web site's programing languages often can't be read by mobile devices. But Apps are designed specifically for mobile devices. They keep it simple for the small screen and its internet limitations.

Placing your App in the "Apps Marketplace" is the best way to effectively market to those who exclusively use their smartphones rather than computers. And that’s a trend; more and more people with smartphones don't even use a computer these days.
If you have any further questions, please check out the earlier articles in this series. There was one every day for preceding four days. Or check out the first round of articles beginning here. Or leave your question in the comment section below. I’d love to hear your thoughts.

Learn more about Aggie Villanueva and her company check out this page.

More about Aggie's Services:

True, there are cheap do-it-yourself-type apps available online, but they begin and end with the entry level app you purchased and a few add-ons. But they can’t take full advantage of smartphone functionality like the Location Based Search (mentioneded in the marketing techniques articles earlier in this series) or most other marketing campaigns

To do it right, your app must be programmed specifically for your needs. This from-scratch-programming is the most desirable, but where the high costs could come in.

But it doesn’t have to be expensive-- offering you competitive prices for an entry level app is what my company, My Book Marketing Systems, is all about. Imagine your own app for just a few hundred dollars.

Even more importantly, we differ in that our apps can be upgraded a la carte to your heart’s desire and as you can afford it, all the way to our high-end super interactive stand-alone e-reader. Having a stand-alone built-in e-reader in your app is extremely desirable. (That desirability is beyond the information addressed here, but will be covered in-depth in an upcoming article of this series).

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second ediction of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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