I love, love, love e-books. It took me a long time to get a Kindle but the potential for book promotion using e-books got me busy promoting that way when e-books were still controversial.
In fact, there is an anatomy of how some twenty-six fiction writers and I cross-promoted our way to marketing heaven in the new edition of my Frugal Book Promoter (www.budurl.com/FrugalBkPromo). I hope you’ll grab the opportunity to learn from the case study to learn what cross-promotion and promotional e-books can be at their best.
Still, I worry because I keep hearing (especially from novelists) that they love real books and don’t want to support e-books. Freya at the great BookBuzzr.com blog recently ran a little post I wrote on “Ten Reasons Your Book Should Be an E-Book, Too!” It’s my answer to any author who is reluctant to have their book out there for e-readers. Especially notice the "too." I suppose there are a few books that would prosper as e-books only, but why limit the way your readers can read your work. Let them do it the way they want. It's a basic tenet of book marketing.
Find the article at http://www.bookbuzzr.com/blog/book-marketing/ten-reasons-your-book-should-be-an-e-book-too/
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:
I have an iPad and all I read now are eBooks. Big believer and glad my book is available as an eBooks, especially after what happened on Amazon this past fall. Couldn't hit the top of the charts if my book wasn't an eBook!
ReplyDeleteAlex, I'm just glad you're working those bestseller lists! A great way to set your book apart from others.
ReplyDeleteIt seems to me that paper books and ebooks should co-exist. It reminds me that in the music business, music was made available on vinyl and audio cassettes. Now it is CD and MP3.
ReplyDeleteHeading over to the article know. My children's book is available in print and e-book formats.
ReplyDeleteAll the best,
Donna