Saturday, December 10, 2011

Review of Must-Have Book on Publishing

Get Published Today

Subtitle: An Insider’s Guide to Publishing Success

By Penny C. Sansevieri

Publisher: Wheatmark 2011

ISBN: 9781604945591

Nonfiction/ (Writing/Publishing)

Contact Reviewer: hojonews@aol.com







               Let the Expert Make an Expert of You



Marketing Guru Shares Publishing Secrets



Reviewed by Carolyn Howard-Johnson, award-winning author of This Is the Place and Harkening: A Collection of Stories Remembered, Tracings, a chapbook of poetry and the How To Do It Frugally Series of books for writers and retailers.


Many of my consulting clients first come to me because they’ve self-published or used a partner publisher and run into some serious mistakes (and misunderstandings) along the way. When Dan Poynter endorsed the second edition of my Frugal Book Promoter (http://budurl.com/FrugalBkPromo) he noted that “The most expensive parts of book promotion are the mistakes.” That’s true of publishing a book, too.

In Get Published Today, Penny C. Sansevieri has written a definitive book on self-publishing. One glance at the Contents (a reliable resource for being reasonably sure a book will give us the information we need), tells us this book will do the job for any author who has chosen the self-publishing route because they don’t want to bide their time during the long and emotionally strenuous agent/traditional publishing route. Or they know that self-publishing is the best way to make more money for their particular title.


Sansevieri covers the basics in the first section, “Let’s Get Published.” In fact she even covers the different publishing models that will help a writer make the best choice. She doesn’t neglect the publishing process, discussions of where you can get help and what you’re likely to need help with.


The third section works at convincing authors that marketing is indeed part of publishing—an essential part. Thank heaven for that! After the thorough job she does of helping a writer bring their book to market, what would be the point of letting it languish!


I am a big proponent of learning by reading. Any author considering the self-publishing route should have a go at this book. The information in it will stand them in good stead no matter what publishing decisions they finally make. The more any writer knows about the publishing world, the less chance there is of having unrealistic expectations, the less chance of making those expensive mistakes.

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Carolyn Howard-Johnson’s first novel, This is the Place, has won eight awards. Her book of creative nonfiction Harkening, won three. A UCLA Writers' Program instructor, she also is the author of another book essential for writers, USA Book News' Best Professional Book , The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher to get nearly free publicity on your own or by partnering with your publisher (http://budurl.com/FrugalBkPromo). The second in the HowToDoItFrugally series, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (also a multi award-winner) covers writing successful query letters and includes helpful hints from twenty of the nation's top agents. Purchase it at Amazon, http://budurl.com/TheFrugalEditor.  Learn more at her Web site http://HowToDoItFrugally.com.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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