Tuesday, November 29, 2011

Getting the Most Out of Organizations

I just joined (or rejoined!) IBPA (formerly PMA). Right after I received this rundown of benefits from Terry Nathan, the leader personified. (-:  I thought I'd pass them to my blog readers.  I think it's essential that authors who want to network, promote and otherwise build a writing career join organizations--goo ones. But here's my caveat. Look at what they have to offer before you spend your money. And determine what you will use, how you can be active and contribute, how you will benefit. Then weigh those things. Whether or not the organization will be worth the money spent is strictly up to us--the joiners. (-:

I have permission from Terry to reprint his letter:

Dear Carolyn,


Instead of going it alone and spending thousands on direct marketing campaigns, join your fellow IBPA members and get the maximum bang for the minimum buck with IBPA's marketing programs.


Take a look at the marketing opportunities below with immediate and upcoming deadlines. Please remember November 30th is the registration deadline only. For most programs, materials will need to be here by December 10th

NOVEMBER 30th DEADLINES

COOKBOOKS CATALOG MAILINGThis catalog produced by IBPA mails to 3,400 bookstore buyers, 3,000 reviewers, and 3,900 acquisition librarians. We will be featuring books in the following categories: Cookbooks/Cooking, Entertaining, Food Reference, etc. $350 per title. Click here: http://www.ibpa-online.org/programs/coopcats_target.aspx


PUBLIC LIBRARY MAILINGSend your fliers to 4,000 acquisition librarians at public libraries. $215 per flier.  Click here for details: http://www.ibpa-online.org/programs/library.aspx


PUBLIC LIBRARY ASSOCIATION (PLA) SHOWGet your own booth or display your book(s) at this every-other-year show, which attracts public librarians and support staff. $125 per title or $2,300 for your own booth. This year's show will be in Philadelphia, PA. Click here for more details.: https://www.ibpa-online.org/pubresources/exhibits_pma.aspx





OTHER UPCOMING OPPORTUNITIES

THE 24th ANNUAL BENJAMIN FRANKLIN AWARDSRecognizing excellence in both editorial and design, this award is regarded as one of the highest national honors in book publishing. Books with a copyright of 2011 are eligible to enter. Click here for more details: http://ibpabenjaminfranklinawards.com/


RELIGIOUS/SPIRITUAL CATALOG MAILINGThis catalog produced by IBPA mails to 3,400 bookstore buyers, 3,000 reviewers, and 3,900 acquisition librarians We will be featuring books in the following categories: Religion, Spirituality, Inspirational, etc. Sign up now. $350 per title. Click here: http://www.ibpa-online.org/programs/coopcats_target.aspx


BOOKEXPO AMERICA (BEA) SHOWGet your own booth or display your book(s) at this annual show attracting everyone involved in the world of publishing. This is the largest show in the US each year and this year's show will take place in New York City. $125 per title or $3,800 for your own booth. Click here for more details.: https://www.ibpa-online.org/pubresources/exhibits_pma.aspx


AMERICAN LIBRARY ASSOCIATION (ALA) SHOWGet your own booth or display your book(s) at this annual show attracting librarians from around the country. This is the annual show of the American Library Association and this year's show will take place in New Orleans, LA. $125 per title or $2,450 for your own booth. Click here for more details.: https://www.ibpa-online.org/pubresources/exhibits_pma.aspx


K-12 LIBRARY MAILINGSend your fliers to 4,000 acquisition librarians at Elementary, Middle, Jr. High and High School libraries. $215 per flier. Click here for details: http://www.ibpa-online.org/programs/library.aspx


COLLEGE LIBRARY MAILINGSend your fliers to 3,200 acquisition librarians at College, Jr. College and University libraries. $215 per flier. Click here for details: http://www.ibpa-online.org/programs/library.aspx

IBPA/INGRAM MARKETING PROGRAMSDirect mail and electronic marketing catalogs will expose your books to Ingram Content Group's 28,000 retailers and libraries worldwide.
Click here for details: https://www.ibpa-online.org/Programs/ingramprogram.aspx



AND MORE. . .

PW'S ADULT SPRING ANNOUNCEMENTS - LIST YOUR TITLES FOR FREEPublishers Weekly, the leading trade publication, has partnered with Above the Treeline to collect title information for its very popular Spring Announcement issue. Title collection procedure for PW's spring adult and children's announcements-the Jan. 23 and Feb. 20 issues, respectively, is under way. The deadline for information, to be entered through the PW/Edelweiss portal, is Dec. 5 for adult titles publishing between Feb. 1, 2012, and July 31, 2012, and for children's titles, between Jan. 1, 2012, and June 30, 2012. Click here for more details and to register:
http://www.publishersweekly.com/pw/calls-for-information/index.html?record=63


If I can help in any way, please feel free to call on me anytime.


Terry


P.S. If you are receiving this after the deadline, please contact the IBPA office to see if there is still time to get into these programs.


--


Terry Nathan
Executive Director


PLEASE NOTE OUR NEW ADDRESS AND PHONE NUMBERSIBPA, the Independent Book Publishers Association
1020 Manhattan Beach Blvd., Suite 204
Manhattan Beach, CA 90266


Tel: 310.546.1818
Fax: 310.546.3939


terry@ibpa-online.org
http://www.ibpa-online.org


If you would rather not receive these reminders, please just let me know.

-----

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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