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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please join the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.

Tuesday, July 05, 2011

Fave Book Marketing Technique


LA Times reports that Nora Roberts’ foundation has funded what may be a first-ever writing program at McDaniel College in Westminster, Maryland. The college will offer an academic minor in romance literature.  Her foundation contributed $100,000, but small community colleges will usually work with authors to sponsor something like a scholarship in writing at a much smaller figures for scholarships and other support.
I've long recommended making your own news as part of your marketing campaign. In fact, it's a favorite because often it involves doing something great for someone else. Roberts' new venture sure is a good example of how well this idea can work. 
Read about how to make something like this work for you (some much more frugally!) in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).

By the way, Roberts will hold an international conference on romance novels in November.
----- Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

2 comments:

  1. LOL Don't think my $100 scholarship donation will get me much notice.

    ReplyDelete
  2. Well, Diane, maybe not in the LA Times! But if you'd made it an annual thing and made it the Diane L. Wolfe Scholarship for Young Writers, it might get you notice in local papers. And every year!

    ReplyDelete

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