Wednesday, July 21, 2010

Author Michelle Dunn Shares Secrets for Getting Quoted Big Time

Michelle Dunn is a an author I fell in love with a long time ago because she is such a great marketer. You should know that my definition of great marketers is those who are so warm and sharing that their products sell on their own. Today Michelle is sharing--once again--as a guest blogger on Sharing with Writers.

How I landed a story on CNN & get quoted in the Wall Street Journal

by Michelle Dunn

It has taken me years and it is still slow sometimes but then suddenly
something like this CNN interview comes along and it seems
worthwhile.I have been being asked how I landed these stories and I
want to share with you what I did to get interviewed for stories like
this one and others in the Wall Street Journal or other publications:

I made a list of what I wanted to accomplish, getting to be a regular
contributor to the Wall Street Journal and getting on Television are
two examples. Then I made a ?sublist? for each of those goals, what
I would do to accomplish each one.

My sublist for getting on Television was to do more public speaking
and teaching, learn more about being on Television and how to do well
at it, such as learning how not to talk with my hands, always smiling,
listening, being clear and concise, learning what clothes and makeup
were best on TV to appear professional. Then I started out by pitching
myself to cable television shows locally and in my surrounding states,
NH, MA, CT. I landed many spots and was always asked back. Once I
taped these shows I would get a DVD copy of the shows and I had them
all put onto one DVD that I could then send out to the national
television networks showing I had experience.

My sublist for getting national print publicity, such as the WSJ, CNN,
or Forbes was to provide helpful content that focused on their
stories. To do this I had to get a subscription to the WSJ so I could
read it and know the journalists, what they wrote about, what was up
and coming, just to familiarize myself with their publication. I did
this for every publication I was going to try to get quoted in.

I would write letters to the editors about stories that pertained to
what I know and my books, I started including them on my medial list
to receive my press releases. I also joined HARO which is run by Peter
Shankman, Help a Reporter Out, it is free and you get an email each
day with listings from journalists on what stories they are working on
and what information they need. You can pitch them and if they are
interested, they email you or call you.

I hope this helps you to gain more publicity! If you want more tips
or information on how I have gained worldwide media attention you can
also check out my newest book ?Mosquito Marketing for Authors? it will
tell you how I self published an award winning book that is a
consistent best seller in its category as well as how you can get
worldwide media attention for yourself and your books or business.

Sincerely,
Michelle Dunn
Author of the award winning book "Starting a Collection Agency, how to make
money collecting money" and many other titles in her "Collecting Money
Series".
Now Available! "Mosquito Marketing for Authors"
http://www.amazon.com/Mosquito-Marketing-Authors-self-published-consistent/dp/1453605304/

Join her on LinkedIn: http://www.linkedin.com/in/creditmd



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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . She is also the author of the Amazon Short, "The Great First Impression Book Proposal". She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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