Wednesday, April 07, 2010

So What IS In It for You?

This is one of those quotes that says bucketloads without writing a whole article. (-: It's from my Sharing with Writers newsletter where I pass along more than just tips on writing and promotion but my passion for publishing in general. Here it is:


Quote from Richard Rubin, a consultant with Innodat Isogen and author of a whitepaper on publishing strategies in the emerging e-book market:

“These days even writers who are working with [major publishers] have to set up Facebook accounts, they have to go on Twitter, they have to set up a blog. At the end of the day [the publishers] are taking their typical cut [of profits] and the writers are saying, ‘What’s in it for me?’”

If you want all kinds of tidbits on every aspect of publishing, subscribe by sending me an e-mail with SUBSCRIBE in the subject line to hojonews@aol.com.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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