Friday, January 29, 2010

Mini Promoting Tip for Writers

Here's a small tip from The Frugal Book Promoter. Don't use business cards the way the world of business uses business cards. Make yours into mini ads instead. Feature your book cover picture and then include an assortment these marketing tools:

~A blurb or endorsement.
~Any awards you've won.
~A logline (pitch) similar to what movies use to entice you to buy a ticket.
~Goes without saying your Web site address.
~Some prefer to keep their e-mail addresses a secret. Personally, I'd rather make it easy for opportunities to come to me.

In other words, make your business cards work for you. Of course, they won't work for you if you don't give them out. Janet Elaine Smith has even been known to leave a couple in public bathrooms near the vase of flowers.

PS: Use both sides of the card. Do a special offer on the back side. Or let people know how they will benefit from your service or book.

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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