Saturday, August 08, 2009

Free Bookstore Guidelines for Loving a Newsletter

If you love newsletters like my Sharing with Writers letter and some of my favorites like Penny Sansevieri’s and Joan Stewart’s, this may be sad news for you: Newsletters are losing their popularity. I attribute that to these possibilities:

1. Blogging has supplanted newsletters in many ways.
2. People are sending out fancy HTML newsletters which smack of big business and no personal care and that’s turned people off to them in general.
3. People have less time, or think they do.
4. People are so S P @ M conscious, they are overlooking educational opportunities available on the Web.

You may agree or not. Or you may think of other reasons. If so, I’d like to hear what you think.

To get the conversation started, I want to do two things today. I wanted to let you know why newsletters are still important and what you can do as a reader to utilize them better; thus you’ll find an article later on in this newsletter.

But I also want to increase my newsletter subscription numbers and hope you’ll help with that. Sure you can help! You can send a copy of Sharing with Writers to one or more author friends you think would benefit from more information on the business of writing. This only works, though, if you suggest they subscribe and tell them how to do it. It goes like this: “Carolyn will make it easy on you. Send an e-mail with SUBSCRIBE in the subject line to HoJoNews @ AOL.com and she’ll do the work for you.”

Or, if you're not already a subscriber, you can subscribe yourself using the instructions above.

I’m even going to bribe you a bit. I have a .pdf file of the things that Barnes and Noble requires for your book to be listed on its computer. Only books on that list can be ordered by a store manager--or special ordered by a store manager. So, even if you are doing most of your promotion online, you’ll still want this info so you can be sure your book is available to those who still prefer to shop in bookstores.

Yes, I’m using the honor system. You tell me you recommended this newsletter. I’ll believe you. I’ll send you the .pdf file. (-:

I'm looking forward to hearing from you.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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