Monday, March 09, 2009

Poetic, Green Promotion

Yvonne Perry is the owner of Writers in the Sky Creative Writing Services. She and her company produces Writers in the Sky Newsletter ( a free monthly publication filled with articles, announcements, and information about the craft and business of writing, publishing, and book marketing. Yvonne came up with the clever idea to promote her newsletter by creating a community chapbook compiled of poems submitted by anyone who wished to contribute.

The chapbook was distributed to everyone in her network on Friday, the thirteenth. She took a day that many people see as ominous and made it into a day that poetry lovers everywhere would appreciate. She saw substantial increase in the number of subscribers added to her newsletter list as a result of this effort, and everyone in the community benefitted.

This promotion also encouraged communication among her contacts. I thought it a wonderful way to both promote and help other writers (in this case, poets). Thus I wanted to share the idea with you.

The poetry chapbook can be downloaded at You may want to use it as a template for your own green, poetic promotion!

Oh, by the way. It's green, because the project is paperless. Just want to be clear here. Ha!

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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