Tuesday, May 17, 2016

One Lovely Thank You Note a Day: This is What Carolyn See May Have Meant

In one of her books on writing, Carolyn See advises authors to write one lovely thank you note a day, the emphasis on "lovely." Lots of authors are good at writing thank you notes, especially since e-mail has made it so easy. But "lovely?"  We are all pressed for time.

Still, I have one reader who has sent me several that are examples of the kind of letter I think See would have approved of. Her name is Marlan Warren and she gave me permission to reprint her letter if I thought it would help other writers do something similar--or at least to nudge them to write their letters.  I mean, a note like this can make an author so happy! And the words from a smart publicist are an added bonus!

Dear Carolyn:

I really enjoyed your interview with Maxine Thompson on the Artist First Radio Network last night.
I felt privileged to hear you and Maxine discuss literature, writers, writing, and your own great how-to knowledge (I’m a huge fan of your How to Do It Frugally series and now a fan of Maxine's show). You are two Old School pros who know better than anyone that being a great writer or editor means more than having been at the top of your class in English.

I especially liked your tip to "Promote the Promotion." This is what I try to explain to my PR/Marketing clients, but it is hard for them to grasp. Most think it's enough to post a "Hey! Buy my book!" on social media and leave it at that.

Your discussion with Maxine about editing was spot on. Didn't she say something about refusing to promote a book that is not ready? I do the same thing. You explained today’s indie author marketing environment perfectly: the Internet has provided new venues for people who want to get their writing "out there," but it has also opened the floodgates for sloppy writing and presentations.

I recently received a book from a small press, and the first thing I noticed was a typo on the back cover. Newbie authors often think this is no big deal, not realizing the book will never be opened by a media host if they spot such an error.

Many inexperienced writers/authors I meet confess to feeling bored with the book after they’ve published it: "Never mind about promoting Book No. 1...I've started writing Book No. 2!"

Gives a whole new image to the phrase “pleasuring oneself,” doesn’t it?

Thanks again, Carolyn and Maxine!

Keep on truckin'!


Marlan Warren

ABOUT THE LETTER-WRITER (-: 

Marlan Warren offers PR/Marketing services for authors (Book Publicity by Marlan) and the rest (Roadmap Communications). She reviews for The Midwest Book Review, and is the author of the novel, Roadmaps for the Sexually Challenged: All’s Not Fair in Love or War. The last book she edited is the upcoming The First Practical Handbook for Crazy People by Shelly and Sherry Glaser. A seasoned journalist, Marlan is also a contributor to No Depression Magazine.

https://bay177.mail.live.com/ol/clear.gifhttps://bay177.mail.live.com/ol/clear.gifE-Mail: memoircity@gmail.com
Twitter: @marlanwarren

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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