Sunday, January 19, 2014

Blog Tour Tips: Reminder or New Ideas for a More Successful Tour

I'm getting ready to do an online tour of the second edition of my multi award-winning The Frugal Editor, soon to be released as an e-book on Kindle. I am trying to take my own advice; that is, look up all the nitty-gritty tips on any given promotion I'm doing in my own first book in the HowToDoItFrugally series of books for writers, The Frugal Book Promoter so I won't forget anything.

In doing so, I ran across these blog tour tips from a recent SharingwithWriters newsletter.  I thought maybe you'd like to copy and paste them into a spot where you can refer to them when your next book is ready for a tour. 

Blog Tour Tip #1: When you do a online book tour (also called a blog tour), don’t miss an opportunity to post your appearance via a thank you on the Facebook pages of the blog owners who have consented to post interviews, reviews, or contests they’ll be running for you.

Blog Tour Tip #2: Another blog tour marketing idea. Ask fellow authors who have newsletters to publish your blog tour special, especially if some of the stops on the tour benefit their audience.


Blog Tour Tip #3: Consider using postcards sent by snail mail that lists your blog tour stops with a pitch for each one, perhaps with an additional special discount or benefit for those loyal enough to be on you contact list. You will find a section in The Frugal Book Promoter on why postcards are still effective and how to use them to their maximum benefit. You’ll also find names and links of some blog tour services in case you’d rather not tackle a blog tour on your own.


Blog Tour Tip #4: The most obvious, most forgotten and easiest #blogbooktourtip: Go to your post on each participating blog to comment (preferably valuable additional information) and extend your thanks. 


Blog Tour Tip #5: Don’t forget to follow up with a thank you to your blog host after the fact. And then with another contact a few weeks later that includes another idea for a future guest post or some other way to collaborate with your blog benefactor.

PS: Anyone who would like to be part of my blog tour may contact me at Please put FRUGAL EDITOR BLOG TOUR in the subject line. I'd be pleased to supply an article for a guest post or do an interview or even do a giveaway or supply a gift for a contest for your readers.

Blogged by Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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