Monday, October 03, 2011

D'vorah Lansky Rills on Online Book Tours

I am concudcitng an online seminar for D'vorah Lansky and I'm in the process of planning an online book launch with Denise Cassino--all in one week. So when this from D'vorah landed in my e-mail box, I thought you needed to see it--with her permission, of course:

 Conducting an Online Virtual Book Tour: One of her numberd tips!

The 3rd mistake that even smart authors make when marketing their books online is that they don't participate in an online virtual book tour.

Rather than flying all over the country, paying for travel expenses and for hotel lodging, to give book talks to audiences who may or may not show up, consider holding an online virtual book tour. A virtual book tour is where the author participates in posting articles as a guest blogger, audio interviews, video interviews, and online book talks.
 
Arrange to be a guest blogger on popular blogs in your niche. In this way you will be exposes to new groups of your target audience, and those that serve them. Building relationships with blog owners in your niche are best established well before you begin planning your virtual book tour.
 
A guest blogger is someone who shares an article at someone else's blog by permission or invitation. By being a guest blogger at blogs that would be of interest in your topic makes the best use of your
time and marketing efforts.
 
When it comes time to arrange your blog tour schedule, it is easy to reach out to people you have an established relationship with.You can of course approach blog owners that you don't yet know.
 
Introduce yourself, your book title and your topic, and mention the names of a few experts in your field whom have invited you to be a guest blogger on their site.

 Let them know that you are setting up your upcoming blog tour / virtual book tour, and would like to know if they might consider hosting your for a destination on your tour.

  I have found it helpful to mention that I have a tour schedule page which would list their name and the URL to the page on their site where your article will appear and thus generate fresh traffic to their site.
 
When setting up a virtual book tour, I've found it helpful to use a spreadsheet to keep track of the details. Alternatively you could use a pen and pad of paper. You can track things like:

  • The date your article will appear on each blog
  • The date your article is due
  • A checkbox to keep track of the fact that the blog owner has sent you the url to where your post will appear. They can post your article today and postdate it to appear on the prearranged date.
  • The URL to where your post will appear
  • A checkbox to indicate that you've sent your hosts a thank you  card.
  • Etc.
 
Written blog articles are only one aspect of a virtual book tour.You can share audio and video interviews as well as an audio book review or book study.
 
I recently participated in a virtual book tour for my new Amazon bestselling book, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. (www.BookMarketingMadeEasy.com)m(http://clicks.aweber.com/y/ct/?l=I.rnA&m=3vDzAmHFd5IhvZf&b=KHtb5SsqQMkzUAblArdZhw ).
 
If you'd like to see an example of a book tour in action stop  by and check out the virtual book tour page as well as the blog articles which outline the process and share tips on how to set up your own virtual book tour.
~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.
 
Stay tuned for strategy #4, where you'll find out hoq  authors can benefit from Facebook fan pages. E-mail D'vorah and ask her how to get your tips in your e-mail box: Dvorah@AuthorsMarketingCircle.com. Please tell her The Frugal Book Promoter sent you.
 
Be sure to mark your calendar and listen in to the free pre-conference call series. You'll learn more "vibrant" online book marketing strategies and how they can help you to grow your brand and your book sales.
 
To access the calls, as well as details on how to get your access pass for the full series visit: http://bookMarketingConference.com/details_ (http://clicks.aweber.com/y/ct/?l=I.rnA&m=3vDzAmHFd5IhvZf&b=U_v39tODBMCdj3TC_F1xOA)
 
Here's to your book marketing success,
D'vorah Lansky, M.Ed. and author of Book Marketing Made Easy: Simple Strategies for Selling your Nonfiction Book Online,  http://bookMarketingConference.com/details
 
BTW, learn more about what I call UN Book Tours and online book tours like these in the new edition of my The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).  There's a whole chapter on the subject. You can never know too much about online promotion!
-----
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

Search This Blog

Best Selling Author TV Video