Tuesday, July 05, 2011

Fave Book Marketing Technique

LA Times reports that Nora Roberts’ foundation has funded what may be a first-ever writing program at McDaniel College in Westminster, Maryland. The college will offer an academic minor in romance literature.  Her foundation contributed $100,000, but small community colleges will usually work with authors to sponsor something like a scholarship in writing at a much smaller figures for scholarships and other support.
I've long recommended making your own news as part of your marketing campaign. In fact, it's a favorite because often it involves doing something great for someone else. Roberts' new venture sure is a good example of how well this idea can work. 
Read about how to make something like this work for you (some much more frugally!) in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).

By the way, Roberts will hold an international conference on romance novels in November.
----- Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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