Sunday, December 05, 2010

The Spirit of the Seasons Catalog

Most of my subscribers know that I don't believe marketing is about book sales so much as exposure, branding, and networking. Today I'm sharing with you a cross promotion effort spearheaded by my friend Denise Cassino because, in addition  to the three marketing essentials I just listed, the machine that drives successful books best is cross-promotion. And a holiday catalog is cross-promotion at its best.
The Spirit of the Seasons Catalog ( is a transformational way of giving gifts and promoting books.. Now, if you subscribe to the mailing list, you'll get a free booklet, 11 Inexpensive Holidays Gifts You Can Make. Between the catalog and the booklet you'll be set for all that last-minute gift giving.

Many of the gifts in the catalog can be downloaded and e-mailed and are wonderful items your friends and family will enjoy. Others must be shipped, but there's still time. So if you're sick of the mall and just want to shop from home for something unique, check it out - the special gifts in the Spirit of the Season Catalog are just what you need.  You’ll find gifts in the Spirit of the Seasons Catalog in the following categories: art, inspirational, motivational, business opps, success & wealth building,and  health and energy healing. You'll find Law of Attraction workshops, intuitive healing, all genres of fiction, and a variety of nonfiction. So, won't you go browse? After all, if authors don't keep the heart of the publishing world beating, who will? And a free gift is involved, so why not check into it?

OR, if you want to network with Denise so you can do something like this next year, now's your chance. .

The Spirit of the Seasons Catalog is the catalog that keeps on giving throughout the season(s). Please share it with your friends, family and contacts! As you've heard me say before, we're all in this together. (-:.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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