Saturday, February 06, 2010

Jo-Anne’s 10 Sure Ways To Draw Viewers to Your Blog

In my absence, guest blogger Jo-Anne Vandermeulen is stepping in to talk book promotion. A veteran publicist, she has just released a book that I found was kin to the PR principles that I espouse. I think you will love her and her book as much as I do.


By Jo-Anne Vandermeulen


1. Produce amazing comment replies.

Visit other blogs in your niche or area of expertise, and leave well-written comments that contain valuable content. Leave your signature. Follow the discussion.

2. Provide a solution; it goes a long way.

Get out to other social media sites and prove you are an expert. Scan the discussions for questions you can answer simply. Contribute by sharing similar experiences, and empathize with the participants.

3. Publicize your articles.

Gain “Expert Author” status by submitting excellent articles from your blog. Ezine.com is one of many examples of recognized published postings (article directory) that not only attracts viewers, but is another method to get your name and niche out there.

4. Guest post or contribute articles on other blogs.

Each stream comes with its own readers. Many streams turn into a flow of traffic back to your site.

5. Build your list of followers.

Reach out into various social media networks and gather friends. Interact to form trusting relationships.

6. Vary your source of posts by incorporating audio and visual podcasts.

Presentation is everything. Create catchy titles with eye-drawing photographs. Supply the captions and posts with links back to your site. Include long tailed tags/keywords.

7. Target the 3 largest media sites.

YouTube, Facebook, and Twitter are the going fad today. Leave your signature with your site link. Update your profile within the joined media site. Interested participants will want to know more about you, so make you and your site accessible through simple navigation.

8. Educate your followers.

Provide simple guidelines or reminders. Encourage your followers to subscribe and tell them exactly how. Request your followers to promote you to others (their friends). “Spread the word” or “tell a friend.”

9. Find potential new followers.

Know who you want to attract and where to find them. Choose sites with major traffic, and take note of where these secondary sites are linked. Vary your target audience—do not always pitch to the same viewers.

10. Activate the webcrawlers and social bookmark each post.

Register your blog in Google, Yahoo, and MSN. After each post, ping the article (Digg,Delicious, Stumbleupon, etc.). Optimize your ranking in the search engines so your potential viewers can find you.

This excerpt is from Jo-Anne Vandermeulen's Premium Promotional Tips for Writers, pg.75.< For more marketing articles, read “PREMIUM PROMOTIONAL TIPS FOR WRITERS”. FREE Sneak-A-Peek and to purchase: http://vandermeulen.laurusbooks.com/ 5-Star Rating -“I recommend “Premium Promotional Tips for Writers” to writers and ALL who dream to be seen and heard on the Internet. Whether it be for fun or business, this inspirational book is a must read. The huge marketing benefits from this book are astounding.” >Brian Knight at PPS< Author Jo-Anne Vandermeulen has advised a multitude of people on her blog *Conquer All Obstacles*. Time and again, her knowledge and direction has guided these same people to huge followings and large numbers of friendships. Now she has put that knowledge and experience on paper in Premium Promotional Tips for Writers. With such a powerful tool at your fingertips, there are no limits on the exposure you can generate.” >Brian Knight from Premium Promotional Services Find her business at http://www.premiumpromotions.biz . She is also the author of Conquer All Obstacles.


-----
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

If your followers at Twitter would benefit from this blog post, please use the little Green widge to let them know about it:

Search This Blog