Monday, January 18, 2010
Aggie Villeneuva Boils Down Cross Promotion to Three Easy Steps
I've been asked how to cross promote. Many times authors think it requires a big project like the one I'm doing with radio host Lillian Cauldwell that offers authors a chance to read their own fiction (programs on nonfiction and poetry are coming).
That's one way but there are simpler ways. After artist/author Aggie Villaneuva linked my post about Obama's brother choosing self publishing (http://www.visualartsjunction.com/?p=3966 ), I asked her about her cross promotion process. I was amused by her thee easy steps, but it brought home to me how many people forget the last one and sometimes the second one, too. Here they are with thanks to Aggie.
Step 1. Do something for someone else, a fellow author, a reader.
Step 2. Let them know about it.
Step 3. Hope that they are savvy enough promoter to know they can keep the good vibrations going by a link of their own OR simply ask them to!
And, if you want to learn more about cross promotion and marketing of your book, you'll find lots more practical advice in The Frugal Book Promoter http://budurl.com/FrugalBkPromo.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.
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