Sunday, January 04, 2009

New Year's Gifts, Endorsements and Learning from the Pros

One of the best ways to make friends (even influence enemies if you have any) is to do what Joan Stewart, The Publicity Hound, did recently. That is, just send someone an unsolicited endorsement. And what a nice way that is to thank someone at the beginning of a new year! Here's what she sent to me:

"Carolyn, from one newsletter publisher to another, I just wanted to let you
know how super your newsletter is. I know how much work goes into these
things, and yours is one of the very best---consistently chock fully of
meaty tips--a must for authors and publishers!
"P.S. Yes, you may use this as a testimonial."

Now, do you really think there would be many who pass up an opportunity like that? And unsolicited endorsements tend to be more credible than those we ask for, especially if we label them as such. Of course, we usually must ask and information about how to do that can be found in The Frugal Book Promoter. In fact, I'm in the process of doing that for a new book to be released this spring. (It's on prootion for retailers.)

And look, because Joan is so generous, she gets a credit from me(also unsolicited) and a link to her website and a recommendation to subscribe to her newsletter back. So it appears that giving an endorsement from the heart may also be one of the best out there for people who need to promote anything! So find her at

And notice how she (being the great publicist she is) made it easy for me. I didn't have to write back begging on my hands and knees to use what she said. Her offer and permission didn't lessen her beautiful gesture. It increased it! We're all busy people.

So as they say, these days, I'm "passing it forward." And I hope you will, too. Especially at this season.

Happy promoting! And yes, writing and editing, too!
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor blog.

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